Engage121Paid Media: Boosting content, dark posting and advertising

Paid Media: Engage121 supports many of the self service power editor FB advertising tools including:• Boost post

• Promote page

• Promote market place

• Hidden ‘dark’ posts

We also support FourSquare advertising and Coming soon: Twitter

Speak Tab: Accessing advertising productsThe Speak Tab is your publishing headquarters. In addition to organic content generation you can also access FB and other platform media advertising.

Platform Ads: Boost post

Choose the post you want to boost

Define the criteria – campaign, location, languages, status, interests – all the native FB geo/demographic targeting available

Define the page to be promoted

Choose the ad placement mechanism

Identify targeting and campaign attribution

Platform Ads: Promote pages

Choose the type of advert you want to create.

Create the advert content

Define the page to be promoted

Choose the ad placement mechanism

Identify targeting and campaign attribution

Platform Ads: Marketplace

Choose the type of advert you want to create.

Create the advert content

Optimise for appropriate mechanism i.e. impressions, clicks, likes

Identify targeting and campaign attribution to define budget

Platform Ads: Hidden ‘dark’ posts

Choose the type of advert you want to create.

Create the post as you would an organic post

Choose the ad placement mechanism

Identify targeting and campaign attribution

Budget is defined by campaign

Define the page to be promoted or create a custom audience to send the post to

Platform Ads: Setting budgets

Set the budget for the post or campaign

Define the run time of a campaign Choose the ad placement

mechanism

Optimise for appropriate mechanism i.e. impressions, clicks, likes