Engage- The New Capwiz, and What Your Chapter Needs to Do
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Transcript of Engage- The New Capwiz, and What Your Chapter Needs to Do
Engage- The New Capwiz, and What Your Chapter Needs to Do
Michael DowlingDirector, ALA International Relations Office
and Chapter Relations Office
Current ALA/Chapter Capwiz Affiliate Program
- Shared online advocacy network for state and federal grassroots advocacy
-Action alerts disseminate message targeting specific elected officials, issues or legislation -Allows advocates to contact elected officials easily
- State Chapters/DC (46) have their own state website to educate stakeholders, empower them to take action, and influence the legislative process
(Maine, Mississippi, New Hampshire, Vermont)
-Supported by ALA (50K per year) since 2007
Empowers national & state organizations with automatic sharing of:• Alerts• User / Activist Lists• Reporting
Capwiz Messages Have
• Helped save/retain state funding for libraries in FL, NJ, NY, PA ….
• Helped save Georgia Archives from being closed to the public due to funding reductions
• Helped defeat Louisiana State Elementary Education Board effort to could have eliminate school libraries/media centers in grades K-8 and diminish the number of professional librarians serving in grades 9-12.
Over 137,000 Advocacy Email Messages Through State Library Associations in last 4 years
Capwiz to Engage
Why Engage?
• Educate your audience with user-generated and premium content filtered to your issues;
• Engage your audience with integrated social tools (greater than those of Capwiz); and
• Micro target and mobilize your members to advocate when, where, and how you want.
Time Line for Migration• June 2014 – ALA migrates from Capwiz to Engage
http://cqrcengage.com/ala/home; Chapter Relations Office (CRO) notifies Chapters about
migration to Engage
• July 2014 – September – CRO assists Chapters with their migration to Engage; Chapters send CRO names of their Engage administrators
• End of October 2014 – All Chapters will have migrated from Capwiz to Engage
ALA’s New Engage Site
ALA Site (below fold)
ALA Page Template
Steps to Migrate from Capwiz to Engage
Step 1. Chapters send CRO the name(s) of their Engage administrator(s).
• Send the name(s) of your association’s administrator(s) in a note to Don Wood at [email protected]; include in the subject line the word Engage.
• Don will compile a list of administrators for our Engage representative.
Step 2. Chapters and Engage administrators:
• Decide what Capwiz data, if any, Chapters want to migrate• Decide how your site will look like and what Public Face you want to present to
your members
Three Engage Templates
Engagement Theme Association Theme Advocacy Theme
Links to Advocacy Theme (incl. ALA)
• http://cqrcengage.com/ala/home• http://cqrcengage.com/fdra/• http://cqrcengage.com/apapolicy/• http://cqrcengage.com/flfb/
Links to Engagement Theme
• http://www.dhpassociation.org/• http://agaction.bio.org/• http://cqrcengage.com/dental/• http://cqrcengage.com/okcchamber• http://cqrcengage.com/jobs3/• http://thewayhomedc.org• http://advocate.asla.org/
Links to Association Theme
• http://cqrcengage.com/naemt/• http://cqrcengage.com/autoclubgroup/• http://immigrationequalityactionfund.org/• http://cqrcengage.com/napnap/• http://cqrcengage.com/amvets/• http://cqrcengage.com/cra/• http://cqrcengage.com/thearc/
Comments? Questions?
• We have subscribed current Capwiz administrators to [email protected]
• If you wish to be subscribed, send a message to [email protected]
• If you have comments or questions after conference,
please contact either [email protected] or [email protected]