Engage Patients on the #1 Platform for Doctor-Patient Connections

Display Advertising Media Kit 2019

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This is the moment of truth for pharma advertisers, but only 1% of Americans make a

doctor’s appointment every day.

Advertising on Healthgrades reaches the largest audience of patients who are on their

way to the doctor.

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Agenda

Healthgrades Overview

By the Numbers

Pre-Appointment Display Solutions

Psychology Today

Target Conditions

Display Media Ad Specs

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5 - 6

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8

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10 - 14

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Healthgrades Overview

1 3rdSymphony and comScore Competitive Analysis of Doctor Office Visits, January 2014 (300,000 consumers over preceding 14 months), CDC, US Census)

of visitors to Healthgrades will make a doctor’s

appointment within one week.1

64%Healthgrades is the

for patients to find a doctor and prepare for their appointment.

#1 platform

Half of all Americans who see a doctor this year will visit Healthgrades.

Healthgrades knows patients:

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Consumers on Healthgrades Are the Chief Health Officer for the Family

• Discussing prescription and OTC options with their doctors• Deciding on which pharmacy to use for their Rx or OTC medicine purchases• Making the actual OTC decision in the pharmacy or store

4 Rand Multiple Chronic Conditions Study, 20145 Stax Study, 20176 Healthgrades client data

1 comScore April 2019 2 US Census, 20173 US Census, 2018

Gender

At Least One Chronic Illness

Post-Secondary Education

Household Income

Insurance Status

Female - 66%1

77%5

63%1

over $75K - 64%1

40% more likely to be commercially insured vs. average patient6

GENERAL POPULATION

Female - 51%2

60%4

60%3

over $75K - 51%2

Advertising on Healthgrades keeps your brand top of mind when patients are

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Healthgrades Versus the Competition

Source: Symphony and comScore Competitive Analysis of Doctor Office Visits, January 2014 (300,000 consumers over preceding 14 months)

Insurance claims verify that visitors to Healthgrades go to a doctor more often in the next 30 days than visitors to other sites.

More importantly, insurance claims verifythat visitors to Healthgrades fill a newprescription more often in the next 30days than visitors to other sites.

Go to a doctor Fill a prescription

more often thanWebMD

more often thanEveryday Health40%

65%

more NRx thanWebMD

more NRx thanEveryday Health40%

65%

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Healthgrades Pre-Appointment Display Solutions Reach the Right Patient Right Before They See a Doctor

On Healthgrades Properties Across the Well-Lit Web

Healthgrades DisplayReach patients on Healthgrades as they connect with a doctor and prepare for their appointment

PATIENTarget DisplayExpand your reach by messaging patients across the web after they visit Healthgrades to find a doctor, and targeting your most likely future patients based on Healthgrades proprietary predictive modeling

Your Ad Here

Your AdHere

Your Ad Here

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Healthgrades Is Proud to Partner with Psychology Today!

Healthgrades exclusively represents pharma, med device and hospital display inventory on Psychology Today, the leading brand in the mental health space.

• Engage Americans as they connect with mental health professionals and prepare for their appointments

• Educate consumers with best-in-class content about topics such as mental health, family/parenting and sexual health

• Reach a highly desirable demographic (63% female, HHI $90K, 78% attended/graduated college)

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Women’s Health • Birth Control • Fibromyalgia • Lupus • Osteoporosis • Overactive Bladder

Heart Health • Atrial Fibrillation • High Cholesterol • Heart Disease

Mental Health • Bipolar Disorder • Depression • Schizophrenia

Men’s Health • BPH/Enlarged Prostate • Erectile Dysfunction

Wellness • Cold & Flu • Sleep Disorders

Cancer • Breast Cancer • Lung Cancer • Prostate Cancer

Dermatology & Skin • Psoriasis

Diabetes & Metabolism • Obesity • Type I Diabetes • Type II Diabetes

Digestive Health • Constipation • Heartburn/Reflux • Hemorrhoids • IBS-C/IBS-D/UC

Allergies & Respiratory • Allergy • Asthma • COPD

Arthritis & Joints • Arthritis • Back Pain • Chronic Pain • Gout • Osteoarthritis • Rheumatoid Arthritis

Brain & Nervous System • Headache • Migraine Headache • Multiple Sclerosis

Hyper-target over 20,000 condition areas (including high prescribing doctors and condition content)

across Healthgrades properties, including:

Reach the Patients You Care About Most As They Prepare to See the Doctors You Care About Most

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Physician Search & Profile Pages

728x90

728x90

300x250or

300x600

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Psychology Today Pages

300x250or

300x600

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Condition Content Pages

300x250or

300x600

728x90

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Healthgrades Properties Ad Specs Desktop & Tablet • Display & Sponsorship Advertising

Ad Sizes Accepted File Formats Max Expanded Dimension

Expansion Direction

Max Initial Load / Max Subload Animation / Looping 3rd Party Calls /

Initial Load Preferred Tag Format

728x90

3rd Party Tag, HTML5 REQUIRED

728x270 Down

150KB/2.2MB 15-sec/3 loop max* 10 max JavaScript300x250 500x250 Left

300x600 500x600 Left

Ad Sizes Video Max Initial Load Max SubloadMax User Initiated

File Size (File Loaded/Streaming)

Required Controls 3rd Party Calls / Initial Load Max Video Length

728x90

Host-initiated or User-initiated REQUIRED

150KB 300KB

2.5MB/Unlimited Play, Pause, Stop & Audio Mute* 10 max 30-sec**300x250 150KB 300KB

300x600 200KB 400KB

Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation Looping 3rd Party Calls / Initial Load Preferred Tag Format

728x90

HTML5, HTML, GIF, JPG, PNG REQUIRED

150KB 300KB

15-sec 3 loop max 10 max JavaScript or DFA In-Red300x250 150KB 300KB

300x600 200KB 400KB

Expansion/Retraction is on Click ONLY (no mouse-over). Required Controls are a clearly visible “CLOSE” (Min 16pt Font) on the expanded panel and “Expand” on the retracted panel.*Animation must stop after 15 seconds but can resume on user Mouse-over. Site approval is required for any looping over 15 seconds up to 120 seconds Max.

*Controls must be visible for entire Video duration.Audio must be user initiated on Click; Volume control to zero (0) output may be included instead of, or in addition to, Mute control.**60-sec Video Length Pharmaceutical exception allowed for scrolling ISI.One hotspot per creative; Max 25% of collapsed ad unit initiated after cursor rests on hotspot for 1 second.

STANDARD DISPLAY BANNER SPECS

RICH MEDIA DISPLAY SPECS

EXPANDABLE BANNER (REQUIRES SEPARATE TAG)

IN BANNER VIDEO (FILE LOADED & STREAMING - REQUIRES SEPARATE TAG)

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Healthgrades Properties Ad Specs Smartphone • Display & Sponsorship Advertising

Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation / Video Looping 3rd Party Calls / Initial Load Preferred Tag Format

300/320x50 HTML5, JS/DFA Tag, Animated

GIFREQUIRED 50KB

300KB 15-sec / 30-sec3 loop max 10 max JavaScript or DFA In-Red

300x250 1MB 15-sec / 30-sec

Ad Sizes Expansion Size / Direction SSL / HTTPS Tags Max Initial Load Max Subload Animation / Video Looping 3rd Party Calls / Initial Load Preferred Tag Format

300/320x50 ATF

300/320x250 / DownREQUIRED 50KB 1MB 15-sec / 30-sec 3 loop max 10 max JavaScript or DFA In-Red

300/320x480 / Down

Ad Sizes Accepted File Formats SSL / HTTPS Tags Max Initial Load Max Subload Animation Looping 3rd Party Calls/ Initial Load Preferred Tag Format

300/320x50HTML5, HTML, GIF, JPG, PNG REQUIRED 50KB 100KB 15-sec 3 loop max 10 max JavaScript or DFA In-Red

300x250

For tags where more than one set of tracking is present (4th party wrapped), only a single vendor’s tracking can be implemented.

Two files are required for expandable unit: (1) 320x50 and (2) 320x250 OR 320x480; expansion occurs in portrait view. Ad expansion is upon user initiation. Close button required in top right corner of the expanded ad; minimum 20x20 pixel size.

In-Banner Video is host-initiated; audio is user-initiated on click; required video controls: play, pause, stop, & audio mute; Options must be visible for entire duration of video. Maximum 1 linking URL, not to exceed 256 characters. Hard coded URLs have no maximum character length. For tags where more than one set of tracking is present (4th party wrapped), only a single vendor’s tracking can be implemented.

STANDARD SMARTPHONE BANNER SPECS

RICH MEDIA SMARTPHONE BANNER SPECS

EXPANDABLE BANNER (HTML5)

Healthgrades Properties Include: healthgrades.com, rightdiagnosis.com, psychologytoday.com

Creative Lead Time: Five business days prior to campaign launch date to ensure adequate testing

Additional Creative Guidelines: - Ads may NOT include telephone numbers or any click-to-call action- Ads cannot be designed to blend into page content, must feature a 1 pixel border

clearly distinguishing the ad from page content

- The look and feel of the ad cannot match the MS Windows Alert scheme or misrepresent a user’s prompts as an ad

- False functionality (a.k.a. fake buttons) is not allowed

Start the conversation

678.279.1900

www.healthgrades.com/advertise