Engage kick off_sept2012
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Transcript of Engage kick off_sept2012
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FIBER FROM THE HOMEa paradigm shifting story, by Marc Duchesne, green fiber evangelist
ENGAGE Kick-Off Conference • High Speed Broadband For Rural Europe • September 25, 2012 • Nevers, France
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Note
I wrote the first version of this presentation in early 2010.
I published it on Slideshare for the FTTH Forum in Budapest, Hungary.
At this time, the ideas developed here were in their infancy.
More than 3,700 views, 30 downloads after, several real case examples do exist in Europe and North America that prove those concepts to be viable,
and sustainable.
Let’s continue to spread the World.
_Marc Duchesne, 9/24/2012, Nevers, France.
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“Our intuition is that an innovative model holds unrealized promise: household investments in fiber. Consumers may one day purchase and own fiber connections that run from their homes.”
“Homes with Tails” , Tim Wu, Columbia University, and Derek Slater, Google inc.,Nov. 2008.
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why “Fiber-From-The-Home” ?
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becauseFiber-TO-The-Home networks providers
way too often forget...me.
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piece of evidence ?
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Diverse Business ModelsDiverse Business Models
CUSTOMERPARTNERINFRASTRUCTURE CUSTOMEROFFER
VALUEPROPOSITION
RELATIONSHIPTARGET
CUSTOMERDISTRIBUTION
CHANNELVALUE
CONFIGURATION
CORECAPABILITIES
NETWORK
COST
CHANNELCONFIGURATION
REVENUEFINANCECOSTSTRUCTURE
REVENUESTREAMS
FINANCE
a business model describes the value an organization offers to various customers and portrays the capabilities and partners required for creating, marketing, and delivering this value and relationship capital with the goal of generating profitable andrelationship capital with the goal of generating profitable and
sustainable revenue streams
13Cable Systems © Corning Incorporated 2009
Alex Osterwalder / arvetica
Me aka “The Customer” is NOT the center of the traditional business model
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consequence
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in France, no Open Access Muni network gets more than 20% penetration ratio, and no one sports more than 2 ISPs for
Residential.
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it’s time for a paradigm shift
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apply 3 simple models,all born in America.
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barn-raising tradition +
web 2.0 habits+
carbon zero goals =
Fiber From The Home
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model #1: barn raising
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the modernized barn-raising of old approach
to build fiber-broadband networks
in rural areas
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A barn raising is an event during which a community comes together to assemble a barn for one of its households.
Born in 18th century in Rural North America, the practice continues as is in the country.
source: Wikipedia http://en.wikipedia.org
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The Barn raising approach is now adopted in the UK for Rural Broadband deployments.
“Dig Your Own Fibre” is the motto there.
source: NextGenus.net
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lesson #1the barn-raising model :
build your own community network
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model #2: web 2.0
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the Web 2.0 startup’ s business model
applied to Rural Next Generation Access
networks
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The term ‘Web 2.0’ is used to describe web applications that offer interactive information sharing, interoperability, user-centered design, user-generated content and collaboration.
New methods to interact with the End-User appeared with the Web 2.0 startups : alpha version, private release, beta testing, etc.
source: Wikipedia http://en.wikipedia.org
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Twitter, founded in march 2006 in San Francisco, CA, is the world-largest social networking and micro-blogging service. It has a 500 million users installed base, attracts 170 million visitors per month, generating 400 million tweets a day.
Twitter was launched without any business model, and will generate revenues of $300M this year. Before Facebook’ s IPO, its market value was estimated between $7 and $9 billion...
source: TechCrunch & Wall Street Journal
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lesson #2 the web 2.0 model :
start small, with no business model
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model #3: smart grid
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the sharing of investments and
operation costs across Broadband and Smart
Grid networks, and the bundling of
services across the Customers bases
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A smart grid delivers electricity from suppliers to consumers using digital technology with two-way communications to control appliances at consumers' homes to save energy, reduce cost and increase reliability and transparency.
In the US, several utilities have deployed muni fiber networks to deliver both smart meters connectivity and triple-play services to residential and enterprise customers.
source: Wikipedia http://en.wikipedia.org
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The city of Chattanooga, Tennessee, has installed its own fiber-to-the-premises infrastructure, through its electric utility EPB.
This network offers two-way communications at the smart meter on every home and business and all along the grid, together with residential high speed Internet, video and telephone services.
Chattanooga is the very first city in the US to offer a 1Gbit/s service to its residents.
source: NextGenus.net
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lesson #3 the smart grid model :
share costs, infrastructures, services, and customers
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fiber from the home :turning the traditional model
upside down
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consumers end-user
access provider services providers
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fiber from the home :
empowering the end-user
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