Engage dino - Enabling engagement experience
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Transcript of Engage dino - Enabling engagement experience
Create engaging experience
Visit engagedino.com
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Scenario 1 – Normal page
Ad clicked
Clicks on action button
User converted
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Scenario 2 – Experience page
Ad clicked
Starts interacting on the experience page
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Scenario 2 – Experience page (contd..)
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Scenario 2 – Experience page (contd..)
With each interaction a strong
message is delivered
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Scenario 2 – Experience page (contd..)
Curious user can explore the product
further in the embedded page
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Scenario 2 – Experience page (contd..)
Key features are highlighted to help
user make a decision
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Scenario 2 – Experience page (contd..)
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Scenario 2 – Experience page (contd..)
Engaged user is taken further
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What just happened
Normal page Experience pageNormal page provided information necessary to buy the product, it expected buyer to make a decision based on the logic
Experience page enabled the emotional connect between the buyer and the product before he/she made the purchase decision without compromising on the technical information.
• Expects users to read and convince themselves before buying
• Tracks only number of clicks on the “Buy” button
Creates a story and an engaging experience Connects emotionally with the buyer Enables interaction Increases mindshare Quantitatively measure the engagement Better customer insight Embed it in your website, Facebook tab, or
EngageDino microsite
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What we do
We provide tools to create experience page.
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What is different about us
• A user undergoes four stages while interacting with an advertisement:
• We use game elements to convert user’s attention to a desired action• By making it fun and interactive we reduce dropouts at every step
Attention Interaction Desire Action
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How we do it
• Our tool provides interactive elements for the experience page
• User behaviour data is continuously captured to help measure and analyse ROI better
• Drag and drop from the palette to customize the page in minutes
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How it works
Create Publish Test and optimize
Create the experience page using interactive elements
from our tool.
Save and publish on your site or save it on engagedino or embed it in FB tab/any site.
Test and optimize the page for maximum results.
Works seamlessly across devices
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Interactive elements (1/3)
Q&A
Q&A with embedded hint URL
Image drag and drop
Image search
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Interactive elements (2/3)
Youtube
Soundcloud
Image drag and drop
Webcam upload
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Interactive elements (3/3)
HTML5 games
Social
Facebook comment
… and many more
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Landing page demo
Banner/Text ad/ Twitter/ FB
Interactive experience page
Key message
Lead generationConversion
Visit engagedino.com
for live demo
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Success story – Bhumi
1579 users reached the experience page
83% reached the key element (49% of them answered correctly)
98 seconds were spent on an average by the user
66% completed the experience
22% clicked on the external link after the experience (40% of them filled up the form)
6% commented about it on Facebook inside the experience page
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Success story – Aircel
2564 users reached the experience page
76% reached the key element (60% of them answered correctly)
88 seconds were spent on an average by the user
71% completed the experience
4 campaigns were run for Aircel – Aircel benefits, Pocket Internet, 3G mornings, Little extra
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Team
Snehal Nimje (Co-Founder)• IIT Bombay Alumnus• Co-Founder of Hellointern.com• Won awards at many national level entrepreneur competitions and international entrepreneurial conferences.• Expert in developing mobile based solutions• Co founder Campustable.com
Paras Jain (Co-Founder)• IIT Bombay Alumnus• Worked as a Management Consultant for 2 years • Active in Entrepreneurship Cell , IIT Bombay. • Conceptualized and executed Asia’s Biggest Business plan Competition Eureka!, also initiated Investor Pitching. • Advised MNC’s for designing their market expansion strategies in India• Co founder campustable.com
Thank youParas Jain ( Co-founder) Snehal Nimje (Co-founder)
[email protected] [email protected]
+919535135432 +918867466223