Engage and retain your customers with SimplyCast eMarketing

Boost your email marketing with

SimplyCast eMarketing

Brought to you by:

1.VentureBeat’s State of Marketing Technology Report

2.Direct MarketingAssociation

https://myBusiness.singtel.com

2

This ROI can be as high as 4,300% .

Email is still one of the most effective forms of internet

marketing, generating the highest Return On Investment (ROI)

for marketers1.

https://myBusiness.singtel.com/

Among the key metrics that determine email marketing performance are:

OPEN RATES: Percentage of recipients who open the email

CLICK-THROUGH RATES: Percentage of recipients who land on a predetermined landing page by clicking a link in the email.

Example of industries with highest open rates and click-through rates1:


OPEN RATES CLICK-THROUGH RATES

1.Lodging, Travel Agencies and Services:

29.6%

1.Computer Hardware & Telecommunications:

5.7%

2.Insurance:

28.7%

2.Consumer Products:

5.4%

3.Nonprofits, Association & Government:

27.5%

3.Lodging, Travel Agencies and Services:

5.3%

Countries in APAC outperform other regions at the same metrics.

Average unique open rate: 26.1% Average click-through rates: 4.6%

1.2015 Email Marketing Metrics Benchmark Study, by IBM


Email marketing is especially useful to resource-strapped small and medium-sized enterprises as it:

Builds a personal connection with

subscribers.

Helps retain and engage existing

customers.

Is cost-effective and easier as a channel

to measure ROI.




Meet Richard.

Richard owns a local retail business and has his own customer base.

But he has been struggling to keep these existing customers engaged and

is also finding it hard to attract and nurture new ones.



He knows that in order to build his own brand and grow his

business effectively, he needs to look into tools that can address

his challenges.


Richard has his concerns about email marketing…

“Creating the emails takes time that I don’t have.”


‘’I’m unable to respond efficiently

every time a customer makes contact.’’

‘’It’s hard to manage all of my email

contacts and keep the list up to date.’’

“I can’t afford to outsource the work

to get it right.”

“I don’t know if my customers are reading my emails.”



Then Richard discovered SimplyCast eMarketing: A complete and an

easy-to-use email marketing solution.

Like thousands of SMEs, he is realising just how easy email

marketing can be.



Why SimplyCast eMarketing?


CLOUD BASED:

Secured and accessible by multiple users on various

devices to co-managecampaigns.

COST EFFECTIVE:

Various easy-to-use features built in allowing users to do more.


STEP-BY-STEP PROCESSES:

Simple, clear instructions at every stage.

BEST PRACTICE COMPLIANT:

Meets industry guidelines.

Some benefits of SimplyCast eMarketing…



What can

SimplyCast eMarketing do?


Choose a design template or upload

your own HTML.

Helps you create and deliver complete EDM campaigns.

Schedule your campaign dates.


Store and manage your customer

contact information

Broadcast your campaign.

Track email reports in real time.


Enables you to collect and collate customer contact details

from various sources.

Utilise an existing form template or create your own.


Embed forms into your website.Match your form to your objective,

e.g. subscription, event registration, sales contact, surveys.


Respond to customers every time they make contact.

Makes it simple to create auto responses for instant follow ups.

Welcome

New Subscriber

New Customer

Thanks

Schedule follow-up emails to new subscribers.

Congratulations

Hi Dean

Existing Customers

Send existing customers personalised messages

like birthday wishes.



Gives you the ability to effectively manage your customer database in a single depository.

Easily upload and organise

your contact lists.

Lists are immediately updated

after unsubscribed, bounced

or failed emails.

Automatic detection of

duplicate email addresses.

[email protected]

[email protected]

[email protected]

[email protected]

[email protected]


Duplicate

mailto:[email protected]






Case Study

After uploading its existing contact list into SimplyCast

eMarketing, IT retailer and distributor Emballer now enjoys

efficient data management, better communications and a

more streamlined email campaign process.

EMBALLERFrom slow to reactive

“With SimplyCast eMarketing, we are

now able to create EDMs in a short

time, thus improving our speed to

market. Its simplicity of usage has also

allowed us to deploy one instead of two

staff for any campaign creation.”

Andrew Wong,

General Manager of Emballer



Ready to see how SimplyCast eMarketing

can benefit yourbusiness?



SimplyCast eMarketing offers 2 different types of monthly subscription packs.

CONTACT PACK:Send unlimited emails to a fixed

number of contacts

CREDIT PACK:Send a set number of emails to an

unlimited contact list

Contacts Emails



MOST POPULAR

• 5 user licences

• Unlimited Storage

• Creation of up to 5 forms

and limited to 5,000

submissions per month

FREETRIAL

(30 DAYS)

2,000 emails/mth


10,000

CREDIT PACK

10,000 emails/mth

S$ 37.45 /mth

20,000

CREDIT PACK

20,000 emails/mth

S$ 58.85 /mth

Add-ons:

Note: Unused credits cannot be rolled over. All prices are inclusive of GST.

/mth = per month

10,000 credit top up

S$26.75

5,000 credit top up

S$16.05

Credit Packs

All Packs Include:

Send up to a selected number of emails to an unlimited contacts:


Contact Packs

1,000

CONTACT PACK

1,000 contacts /mth

S$ 26.75 /mth

MOST POPULAR

2,000

CONTACT PACK

2,000 contacts /mth

S$35.31 /mth

5,000

CONTACT PACK

5,000 contacts /mth

S$44.94 /mth

10,000

CONTACT PACK


10,000 contacts /mth

S$74.90 /mth

Note: Unused credits cannot be rolled over. All prices are inclusive of GST.

/mth = per month

Send unlimited emails to selected number of contacts each month:


Call: 1800-BUY-SAAS (1800-289-7227)

Email: http://myBusiness.singtel.com/contact-us

Visit: http://mybusiness.singtel.com/catalogue/simplycast-emarketing

To help your SME business excel at email marketing,try or subscribe to SimplyCast eMarketing today.

http://mybusiness.singtel.com/contact-us

http://mybusiness.singtel.com/catalogue/simplycast-emarketing

Engage and retain your customers with SimplyCast eMarketing

Technology

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