Energy Upgrade CaliforniaCommunity Based Organization

Channel Overview

Lauri Walker Manager, Energy Upgrade California

Community AmbassadorsCenter for Sustainable Energy

Energy Upgrade CA Timeline

Energy Upgrade California Branding

Profile Breakdown Energy Upgrade CA CBOs

75 CBOs Statewide•83% - CBOs address the Low-moderate income•10% - CBOs address small business•6% - CBOs address environmental issues

CBO Training and Grants

• Initial comprehensive onboarding training• Provide majority of grant funding upfront for

direct implementation start up costs for CBOs• Engagement training /Role Play in the area of

energy efficiency• Monthly Webinars: Upcoming campaigns/Best

Practices• Weekly Social tips and training• Online training module• Onsite training in targeted areas

Energy Upgrade CA CBO Channel Highlights - Sept 2014 - July 2015

• 19,195 – Number of Email Opt-ins for more information

• 481 events/presentation • 55,399 EngagementsCBOs Social Media Metrics:• 27,796 - Engagements

(likes/shares/comments/favorites – Facebook and Twitter)

• 9,640 - Clicks to Energy Upgrade CA website

Statewide ESAP CBO Proposal• Incorporate ESAP messaging into all statewide

CBO outreach year round• Need for additional CBOs to maintain the same

level of engagement with Californians in 2016-2017

• Annual statewide ESAP Summit on outreach to:– Share Best Practices– Address Barriers– Lessons Learned

CSE Experience with Low Income Programs

• MASH – Multifamily Affordable Solar Housing• CSI-Thermal Program (low income)• City of Palo Alto Solar Water Heating Rebate Program

(low income)• GETUP Training Program• CVRP –Clean Vehicle Rebate Program• San Joaquin Valley Plug-In Electric Vehicle Readiness

Plan• San Diego Home Energy Upgrade • Santa Ana Watershed Authority - Water-Energy

Community Action Network (WECAN)

Thank you!

Contact Information

Lauri WalkerManager, Energy Upgrade California

Community AmbassadorsLauri.walker@energycenter.org

(858)429-5138