ENERGY STAR®

SALES ASSOCIATE TRAINING

Televisions

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What is ENERGY STAR?

ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products.

ENERGY STAR qualified products:• Save energy• Save money• Save the environment

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About ENERGY STAR

The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

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ENERGY STAR Sales Value

Consumer awareness and desire for efficiency savings is high.

• In 2007, more than 70% of households nationwide recognized the ENERGY STAR label.

• Of households that purchased ENERGY STAR products in the past year:

– More than 70% of them reported the label as influential to their purchasing decision.

– 80% reported they are likely to recommend ENERGY STAR products to friends.

– In 2007 alone, Americans—with the help of ENERGY STAR—saved $16 billion on their utility bills and prevented greenhouse gas emissions equivalent to the annual emissions of 27 million vehicles.

SOURCES: EPA Office of Air and Radiation, Climate Protection Partnerships Division. National Awareness of ENERGY STAR® for 2007: Analysis of 2007 CEE Household Survey. U.S. EPA, 2008.“ENERGY STAR Overview of 2007 Achievements.” April 2008.

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ENERGY STAR Qualified Television Criteria

Effective November 1, 2008, televisions earning the ENERGY STAR must meet energy-efficiency requirements in two modes:

• On Mode – active power consumption• Standby/Off Mode – turned off, but not unplugged

ENERGY STAR qualified televisions meeting the new specification will be up to 30% more efficient than conventional models.

Did you know?Televisions and other home electronics often use energy even when turned off to support various features, such as clock displays, channel settings, or remote control functions. It is estimated that standby power accounts for more than 100 billion kilowatt hours of annual U.S. electricity consumption and $11 billion in annual energy costs.

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• The new Version 3.0 ENERGY STAR specification for televisions include requirements that:– Take into account screen size and reflect whether the television is

standard definition (SD) or high definition (HD)/full high definition (FHD).

– Encourage manufacturers to ship their televisions with certain energy-saving functions and features enabled.

– Manufacturers test their televisions as shipped to consumers to ensure consumers realize savings.

• Manufacturers may make use of a forced menu that prompts the user to select home or retail setting when they first turn on their TV. If a forced menu is used, a manufacturer may test their and qualify their TV for ENERGY STAR in the home setting.

ENERGY STAR Qualified Television Criteria

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Saving Energy = Saving Money

• Today's TVs, combined with related products like DVD players, make up about 10% of a household's annual electricity bill.

• Starting in 2009, if every television sold in the U.S. met the new ENERGY STAR requirements, consumers would save about $1 billion annually in energy costs.

ENERGY STAR qualified products use less energy and cost less to operate resulting in:

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Linking Home Electronics to Climate Change

Americans are watching more hours of television per day and using more energy.

Did you know?• The average home can cause

twice the greenhouse gas emissions as the average car.

• Some of the new, large screen televisions consume as muchelectricity as a new refrigerator.

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Saving Energy Helps Protect the Environment

• By using less energy, qualified TVs reduce greenhouse gas emissions caused by burning fossil fuels at

power plants.

• Starting in 2009, if all TVs sold in the U.S. met the new ENERGY STAR requirements, we would prevent greenhouse gas emissions equivalent to about 1 million cars.

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Why Buy ENERGY STAR?

Savings without sacrifice

• By choosing ENERGY STAR, consumers are saving energy, money,

and the environment—without sacrificing quality or performance.

• ENERGY STAR qualified televisions are available in different screen sizes for all of today’s technologies.

• Consumers are looking for ways to reduce their energy bills and help the environment. ENERGY STAR is an easy, convenient solution to energy concerns.

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Trusted brands like these…

• Samsung• Panasonic• Philips• Sony• Sharp• Toshiba

[customize as appropriate]

ENERGY STAR Qualified Television Brands

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• Create Business Value– Differentiation

• Arm your staff with knowledge• Provide your customers products of choice

– Grow your customer base• Attract and retain customers—help your customers save money and

watch them keep coming back.– Partner with ENERGY STAR and increase sales and customer loyalty by

providing energy savings and environmental benefits.

• Create Social Value– Reducing energy use helps decelerate climate change by preventing

greenhouse gas emissions.– Lower energy bills for consumers and businesses– Boost your brand’s environmental image

ENERGY STAR As Your Sales Partner

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ENERGY STAR qualified televisions:• Save energy in both the on and standby/off modes• Up to 30% more energy efficient than standard models• Available in different screen sizes for all of today’s technologies• Help prevent global warming by reducing the greenhouse gas emissions caused by burning fossil fuels at power plants

ENERGY STAR Television Overview

ENERGY STAR:

The government-backed program dedicated to helping consumers protect the environment through superior energy efficiency. ENERGY STAR qualified televisions save energy, money, and the environment.

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A user-friendly and easily navigable micro-site containing training tools for partners.Users can navigate throughout three main categories to find training resources relevantto them: products, campaigns, utilities/energy efficiency program sponsors.

Benefits:• EASY: Access to all ENERGY STAR training materials and resources on your own.

• ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services.

• RELEVANT: A location for collaboration and idea exchange with other partners.

To LEARN MORE, visit the ENERGY STAR Training Center page at: www.energystar.gov/training