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We help your innovations reach their markets

INFINERGIA Consulting www.infinergia.com

ENERGY HARVESTING MARKET SITUATION & DEVELOPMENT

PERSPECTIVES

Power-Automous Communicating Objects Conference

Oct 24th 2013, Gardanne, France.

Fabrice Poulin

We help your innovations reach their markets www.infinergia.com

Market Research • Application screening • State-of-the-Art analysis • Actors Mapping • Benchmarking • Interview campaign

Strategy • Due Diligence • Business Model construction • Development strategies

Product Marketing • Marketing plan construction • Product promotion • Go-To-Market Strategy

Business Development • Leads database construction • Distribution network construction • Product push & Sales

ABOUT INFINERGIA:

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AGENDA

1. Energy Harvesting Industry 1.  Value chain 2.  Regional ecosystems 3.  Industry evolution in Thermoelectrics case

2. Development perspectives 1.  Key factors to boost E.H. Industry 2.  Standards 3.  Strategic positioning in the Industry

3. Market adoption scheme applied to E.H.

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E.H. INDUSTRY VALUE CHAIN: AT LEAST 215 ACTORS

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1. Material Raw Material

2. Transducer 3. Complete Module 4. System

R&D

Machinery

Power Management Design

Transducer Design

Peripheral Components

Application Design

21 36 18

42

27

71

Source: Infinergia © 2013


Source: Advanced Cerametrics

Source: Microgen Source: EnOcean

Source: Perpetuum

Source: Microstrain

Source: Piezotag

Source: Piezo Systems

Source: Leviton

Source: PiezoTech

Material Transducer Complete Module System

E.H. INDUSTRY: KINETIC EXAMPLE

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Source: BASF

Source: Alphabet Energy

Source: Nextreme

Source: Perpetua Source: Kryotherm

Source: ABB

Material Transducer Complete Module System

Source: GreenTEG

Source: KCF Technologies

Source: Nextreme

E.H. INDUSTRY: THERMOELECTRIC EXAMPLE

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© Infinergia ©

E.H. INDUSTRY WW: 84 ACTORS* OVER 3 REGIONS

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29 actors

13 actors

42 actors

17 pure players 65% thermal 35% kinetic

3 pure players, all in thermal

17 pure players 45% thermal 45% kinetic

5% RF

*Actors = pure players & diversified players, excluding labs & supporting industries (e.g. semiconductors)

EH Domains concerned:



THERMOELECTRIC INDUSTRY: MATURITY EVOLUTION

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© Infinergia ©

© Infinergia ©



© Infinergia ©

THERMOELECTRIC INDUSTRY: ACTORS MATURITY MAPPING

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Alphabet Energy

Kryotherm Micropelt



© Infinergia © © Infinergia ©

THERMOELECTRIC INDUSTRY: MARKET TRENDS

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CAGR: 31%

1st Generation

2nd & 3rd Generation

è Growth in coming years will be driven by latest technologies (thin-film & new materials) and new applications (smart sensors / WSN / IoT contributing largely)

32M$

126M$



KEY FACTORS TO BOOST E.H. INDUSTRY:

¢ Technology development ¢  Investment in production to achieve better pricing

¢ Standards: �  Metrology & Test �  Communication Prototocols

¢ Complete offers: �  From transducer alone to reference kit �  + Software and Communication protocol �  + Additional Services (Cloud, etc.)…

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IOT COMMUNICATION PROTOCOLS: SOME CONVERGENCE NEEDED?

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STRATEGIC POSITIONING IN THE INDUSTRY GOING DOWNSTREAM HELPS THE ADOPTION OF E.H.!

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1. Material Raw Material

2. Transducer 3. Complete Module 4. System

R&D

Machinery

Power Management Design

Transducer Design

Peripheral Components

Application Design


Innovators Early Adopters Early majority Late majority Laggards

Smaller Chasm

The Chasm

MARKET ADOPTION SCHEME 1/2

Mass market

Enthusiasts Visionaries Pragmatists Conservative Sketptics

Adapted from Geoffrey Moore, “Crossing the chasm”

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VOLUME

Technology & Performance requested!

User Experience rules at best possible price…

Start-ups

SME & Large Groups

1 or 2 Large Group

Full solution mandatory, creation

of application ecosystems

TIME


Innovators Early Adopters Early majority Late majority

MARKET ADOPTION SCHEME APPLIED TO E.H. 2/2

Mass market

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VOLUME

TIME

Building Automation

Consumer

Automotive

Medical

Consumer Factory

Automation

Railways



FOR MORE INFORMATION:

¢  “Energy Harvesting Industry Report” ¢  Focused on Thermoelectric, Kinetic and RF

Energy Harvesting ¢  Released in April 2013 ¢  55 pages of analysis & benchmarks on 3

regions: USA, Europe, Asia. ¢  Comes together with detailed Excel

database of industry actors ¢  Delivery:

�  Electronic version (PDF & Excel table) �  Paper version available on demand �  Price: 3 000€ + tax

¢  More information: www.infinergia.com/en/energy-harvesting

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THANK YOU FOR YOUR ATTENTION!

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INFINERGIA CONSULTING: 17 Rue de la Frise 38 000 Grenoble, France Tel. +334 76 96 00 68 - E-mail: [email protected]

www.infinergia.com

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