Energy Efficiency and Real Estate: Working Together to Make ......Visible and Valued in the Real...
Transcript of Energy Efficiency and Real Estate: Working Together to Make ......Visible and Valued in the Real...
©2019 Elevate Energy
Energy Efficiency and Real Estate:Working Together to Make Efficiency
Visible and Valued in the Real Estate Market
August 21, 2019
©2019 Elevate Energy
Elevate Energy
We design and implement programs that reduce costs, protect people and the environment, and ensure the benefits of clean and efficient energy
use reach those who need them most.
©2019 Elevate Energy
Why do we want to engage real estate professsionls?
Buyers87%
Sellers90%
Source: NAR’s 2018 Profile of Home Buyers and Sellers3
Over 6 million homes sold in 2018.
©2019 Elevate Energy
The Visible Value Blueprint
Making the Value Visible:A Blueprint to Transforming the High-Performing Homes
Market by Showcasing Clean and Efficient Energy
Improvements
www.elevateenergy.org/vhph/blueprint/
©2019 Elevate Energy
One Blueprint. Three Sections. Seven Actions.
Make High-Performing Homes Visible
Light up the map: Create an inventory of high-performing homes
Make it Public: Get High-Performing Home Information to Buyers
Support the Accurate Valuation of High-Performing Homes
Make High-Performing Homes Exciting
Make the Data Sing: Help Agents Market High-Performing Homes
Build Relationships: Engage Your Local Real Estate Community
Support High-Quality Continuing Education
Demonstrate the High-Performing of Solar Homes
Quantify the Local Value: Sponsor Appraiser-Designed Studies
©2019 Elevate Energy
One Blueprint. Three Sections. Seven Actions.
Make High-Performing Homes Visible
Light up the map: Create an inventory of high-performing homes
Make it Public: Get High-Performing Home Information to Buyers
Support the Accurate Valuation of High-Performing Homes
Make High-Performing Homes Exciting
Make the Data Sing: Help Agents Market High-Performing Homes
Build Relationships: Engage Your Local Real Estate Community
Support High-Quality Continuing Education
Demonstrate the Value of High-Performing Homes
Quantify the Local Value: Sponsor Appraiser-Designed Studies
©2019 Elevate Energy
Light Up the Map:Create an inventory of verified
high-performing homes.
©2019 Elevate Energy
Best Practice: Chicago area high-performing homes map
©2019 Elevate Energy
Best Practice: Build it Green
©2019 Elevate Energy
Support high-quality continuing education and designation training.
©2019 Elevate Energy
Best Practice: Midwest Energy Efficiency Alliance
This course is being
offered at a discounted
rate due to
sponsorship from
the Illinois Home Performance program.
©2019 Elevate Energy
Best Practice: Education for real estate professionals
www.elevateenergy.org/value-high-performance-homes-campaign/resources/green-designation-
teacher/
©2019 Elevate Energy
Make the Data Sing: Make high-performing
homes exciting.
©2019 Elevate Energy
My Running Sock Tale
©2019 Elevate Energy
Reliable Performance Mile After Mile
1 Tight elastic top to prevent slipping and to keep dirt out. Reflective logo on the back for safety during night runs.
2 Padded area on top of forefoot for more protection and to help distribute pressure.
3 Extra light mesh in ventilated areas for increased breathability.
4 Seamless construction prevents discomfort and blister causing irritation points. Extra padding around the toes.
5 Anatomically fitting arch compression for premium support and improved blood circulation.
6 Reinforced padded heal extends to the top for added comfort and blister protection.
©2019 Elevate Energy
The Data
66% Polyamide
30% Organic Merino Wool
4% Elastane
©2019 Elevate Energy
Blueprint Action: Make the Data Sing
“We are trying to paint a picture for the buyer
about why they want to come in to see this home.”
- Mary Jo Santistevan, Berkshire Hathaway HomeServices/Arizona Properties
©2019 Elevate Energy
Blueprint Action: Make the Data Sing
“Marketing is one area where your real estate agent
should shine.”
- Bill Gassett, RE/MAX Executive Realty
©2019 Elevate Energy
What the good agents taught me: Marketing Magic
You will love this delightful bungalow with up-to-date features
This home gives you 1,800 sq. ft. of spacious elegance, natural oak floors throughout, and a modern gourmet kitchen.
Imagine cuddling up to a cozy fireplace with a good book.
Every night, drift off to sleep to the subtle sounds of the natural lake and forest, then wake up to a spectacular sunrise over the lake.
All of this situated in a convenient, friendly neighborhood
©2019 Elevate Energy
What we provide
Energy Star heat pump with SEER of 14.5
R-49 insulation installed on attic floor
R-15 insulation installed in conditioned basement band joist wall cavity
Thermal envelope testing of 3ACH50
Photo Credit: Chris Steinhoff, A Wonderful Human Being and High Performing Home Contractor
©2019 Elevate Energy
Best Practice: Pearl Home Certification
Provide marketing materials (and data) to agents.
©2019 Elevate Energy
Best Practice: Pearl Home Certification
5% premium at the time of sale
©2019 Elevate Energy
My running shoe store implements the Blueprint!
©2019 Elevate Energy
Thank You
@elevate_energy
Facebook/elevateenergy
Pamela BrooksteinPamela.Brookstein@elevateenergy.org773-269-2220www.elevateenergy.org/vhph