Energy and FM PR and Marketing Case Study - Camfil Farr
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SMPR (Simply Marcomms Ltd) B2B PR & Marketing Communications 18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360 E: info@simplymarcomms.co.uk 0870 199 4044 Case study Client: Camfil Farr Sector: Energy & FM Service: Full service on & offline PR – 2 x campaigns Duration: Ongoing www.simplymarcomms.co.uk The client Camfil Farr is the global leader in air filtration and clean air solutions. With UK headquarters and manufacturing plant in Lancashire, Camfil Ltd has 200+ employees, and had a turnover of £20million. Camfil demonstrates how air filters directly influence energy consumption within air handling units that heat, cool and clean the air of approximately 60,000 air conditioned buildings in the UK. They differ from competitors by producing filters that deliver a tangible reduction in both energy consumption and carbon emissions. Low energy air filters typically save 30% in energy consumption. The filters need to be changed less frequently than competitor products, saving energy, reducing CO2 and landfill waste. They demonstrate the best energy efficiency over an extended life cycle period, typically 18 months- 2 years. Return on investment is typically 1 – 3 months. The challenge One of Camfil’s key business objectives is to educate FM’s, Building and Estates Managers and Energy Managers about the substantial financial and energy saving opportunities that exist by replacing existing air filters with Low Energy Air Filters. SMPR were employed in 2009 to raise the profile of their HVAC air filters and the energy saving potential of installing them in Air Handling Units to FM’s and & Estates Directors in the UK Construction and Facilities Management sector. Using a combination of traditional PR and results driven online PR /social media marketing, SMPR were tasked with repositioning the air filters, as ‘low energy air filters’ and getting that message into the Boardroom of major organisations and estates. Turn over for the results “SMPR are brilliant! They have revolutionised Camfil’s approach to market and have delivered our low energy message from the Plant Room to the Board Room.” Bill Wilkinson Managing Director Camfil Farr
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SMPR, UK-based PR & Marketing consultancy for construction, energy & FM sectors. Camfil Farr UK Case Study
Transcript of Energy and FM PR and Marketing Case Study - Camfil Farr
SMPR (Simply Marcomms Ltd)B2B PR & Marketing Communications18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360E: [email protected]
0870 199 4044www.simplym
arcomms.co.uk
Case studyClient: Camfil FarrSector: Energy & FMService: Full service on & offline PR – 2 x campaignsDuration: Ongoing www.simplymarcomms.co.uk
The client
Camfil Farr is the global leader in air filtration and clean air solutions. With UK headquarters and manufacturing plant in Lancashire, Camfil Ltd has 200+ employees, and had a turnover of £20million.
Camfil demonstrates how air filters directly influence energy consumption within air handling units that heat, cool and clean the air of approximately 60,000 air conditioned buildings in the UK.
They differ from competitors by producing filters that deliver a tangible reduction in both energy consumption and carbon emissions. Low energy air filters typically save 30% in energy consumption.
The filters need to be changed less frequently than competitor products, saving energy, reducing CO2 and landfill waste. They demonstrate the best energy efficiency over an extended life cycle period, typically 18 months- 2 years. Return on investment is typically 1 – 3 months.
The challenge
One of Camfil’s key business objectives is to educate FM’s, Building and Estates Managers and Energy Managers about the substantial financial and energy saving opportunities that exist by replacing existing air filters with Low Energy Air Filters.
SMPR were employed in 2009 to raise the profile of their HVAC air filters and the energy saving potential of installing them in Air Handling Units to FM’s and & Estates Directors in the UK Construction and Facilities Management sector.
Using a combination of traditional PR and results driven online PR /social media marketing, SMPR were tasked with repositioning the air filters, as ‘low energy air filters’ and getting that message into the Boardroom of major organisations and estates.
Turn over for the results
“SMPR are brilliant! They have revolutionised Camfil’s approach to market and have delivered our low energy message from the Plant Room to theBoard Room.”
Bill WilkinsonManaging DirectorCamfil Farr
SMPR (Simply Marcomms Ltd)B2B PR & Marketing Communications18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360E: [email protected]
www.simplymarcomms.co.uk
The results
• 15% increase in sales
• Increased traffic to website and online leads – 40%
• Win 5 industry awards
• Raise Profile of Camfil products in the Boardroom and at Director level
• Camfil’s blog www.lowenergyairfilter.co.uk has over 35,000 RSS feed accesses
• Over 10,000 views of PR content – Whitepapers
• Over 10,000 youtube views
• Over 1000 Webinar attendees
• TV, National, Regional and significant trade media coverage (on and offline)
“SMPR are brilliant! They have revolutionised Camfil’s approach to market and have delivered our low energy message from the ‘Plant Room to the Board Room’. SMPR has shaped our market, won us 5 industry awards and repositioned our products, creating a significant competitive advantage.
“The online PR campaign has helped increase our sales by 15% (3m). A paradigm shift. SMPR are a delight to deal with and good fun. If you spend money on PR and want a measurable return, look no further”
Bill WilkinsonManaging DirectorCamfil Farr
0870 199 4044www.simplym
arcomms.co.uk
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