Energizer Frog “ Leap into Action”
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Transcript of Energizer Frog “ Leap into Action”
Energizer Frog“Leap into Action”
Katie Morehead, Katie Caruso, Courtney Kenyon & Anna Stevens
Before This Revolutionary Sports Drink, The top 10 competitors were:GatoradePoweradeVitamin
WaterAll SportPropel
MizoneSoBe Life
WaterAcceleradeStaminadeMaxida
Analysis of Powerade http://
www.youtube.com/watch?feature=player_detailpage&v=mhuC69D_yH0
Powerade uses their slogan “Focus Hustle Hydrate Believe” to target athletes.
$2.99 per Bottle Found in any store that carries
beverages
Powerade uses their innovative bottle design to attract customers
Vitamin Water $1.59 per bottle “Hydration for every occasion” Found in grocery stores, gas stations,
convenience stores Targets people on the go, athletes, kids,
people that just enjoy the taste. (Consumed by all)
Simplistic design
Marketing Mix For
Energizer Frog
Product Energizer Frog Slogan “Leap into action.” Cool green bottle Widely used sports energy drink
PlaceAny store that carries beveragesEX: Grocery Stores, Pharmacies,
Convenience Stores, gas Stations, vending machines, Fast food establishments.
All across North America, international could follow if successful.
Price$2.50 FOR ONE BOTTLE
CHEAPER PRICING MEANS A WIDER DEMOGRAPHIC
Promotion Numerous advertisements and
commercials will be aired on television, as well as seen on billboards and in magazines.
This will get our product known by the people, and make it popular.