Energia Solar

15
By John E Chaves

Transcript of Energia Solar

Page 1: Energia Solar

By

John E Chaves

Page 2: Energia Solar

Overview

• Introduction

• Opportunities

• Projected Revenue

• Decision Makers

• Market Structures

• Commercial Model

• Consumer Model

• Comparison w/ Gas Power Generator

• Cycle and Alternatives

• Summary

Page 3: Energia Solar

Introduction

Girasol is a company that provides solar energy solutions to meet the exploding demands for electricity in Africa.

• Engineering – system design and prototype• Procurement of components• In-country sales and business development• Import components & operate assembly

plant • System installation & training of partners• Promote solutions to government and

partners

Page 4: Energia Solar

Opportunity

• Market and Sell Electrical Infrastructure to African customers hungry for power

• Sell Solar solutions in sunshine environments• Displace/Replace more expensive Gas/Diesel

generator solutions• Capture emerging growth and government funds for

building infrastructure

• Two Models

• Commercial “Government” Model

Villages, municipality and towns• Consumer Model

Product tailored for individual family dwellings

Page 5: Energia Solar

Opportunity (cont.)

Angola Population = 12.5 million – 20% w/ electricity

(target population = 10 million)

5 Year Plan – starting in 2009 Projected Revenues

Commercial Model (Villages, Municipalities) $79M <1 % of target population = 90 thousand - start in 2010

Consumer Model (GIRA-315 Kits) $223M

Mozambique Population = 16.9 million – 20% w/ electricity

(target population = 13.5 million)

5 Year Plan – starting in 2010 Projected Revenues

Commercial Model (Villages, Municipalities) $79M <1 % of target population = 90 thousand - start in 2011

Consumer Model (GIRA-315 Kits) $223M

Page 6: Energia Solar

Decision makers

Who are de decision makers in Angola?

• Commercial Model (Villages, Municipalities and Towns)• Government• Local Power Companies

• Consumer Model (GIRA-315 Kits)• Individuals are customers for their homes• Retailers will buy kits in quantities > 10• How do customers pay for the Kits?

• Cash• Bank loans

Page 7: Energia Solar

Commercial Market Structure

Villages, Municipalities and Towns

• Girasol Trainers / Installers• Installation Partners

• Power Companies

Girasol• Design• Procurement• Assembly

Component Suppliers• SunPower• Solaron• Allmetals• OnlyBatteries

Ministry of Energy and Water

Page 8: Energia Solar

Consumer Market Structure

Individual Customers

• Local Business – Distributors• Girasol Trainers / Installers• Installation Partners

Girasol• Design Kits• Procurement• Assembly

Component Suppliers•SunPower•Solaron•Allmetals•OnlyBatteries

LocalBanks

Page 9: Energia Solar

Commercial Model

Page 10: Energia Solar

Consumer Model GIRA-315 Kit

Page 11: Energia Solar

Consumer Model GIRA-315 vs. Alternative

Generator assumptions: 4 hours of operation / day; $2 / Gal of Gasoline

$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

$5,000

2010

2012

2014

2016

2018

GIRA-315

Gentron Pro2 1200W Generator

2010 2011 2012 2013 2014 2015 2016 2017 2018

GIRA-315 $840 $1,180 $1,520 $1,860 $2,200 $2,540 $2,880 $3,220 $3,560

Gentron Pro2 1200W Generator

$655 $1,069 $1,484 $1,899 $2,314 $2,728 $3,143 $3,558 $3,972

Page 12: Energia Solar

Commercial GIRA-50k PS vs. Diesel Generator

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

GIRA-50K PowerStation

John Deer 07236

2009 2010 2011 2012 2013 2014 2015 2016

GIRA-50K Power Station $36,747 $58,493 $80,240 $101,987 $123,734 $145,480 $167,227 $188,974

John Deer 07236 $38,460 $61,920 $85,380 $108,840 $132,300 $155,760 $179,220 $202,680

GIRA-50K PS Price per installed Watt = $6.50; Basic assumption - Backup Generator, 10 hours of daily operation, $2 /Gal

Page 13: Energia Solar

Sales Cycle• Commercial Sales Cycles

• Government (National) Infrastructure• Plans to roll out new electrical grid upgrades over

next 5 years• Decisions made typically twice/year for infrastructure

upgrades• Local Power Stations

• Upgrading/Growing power generation by 5% by quarter (average)

• Consumer’s Purchase Cycle• Immediate if cash, 30 days with bank loan• Presently purchase gas/diesel generators, fuel• Switch to solar, lower operating costs• Cross over in 6 years

Page 14: Energia Solar

Alternatives

• What are the other alternatives?

• Gas Power Generators• Kerosene• Batteries• Candles• Wood• Coal• Wind• Hydro

Page 15: Energia Solar

Summary

• Emerging markets hungry for affordable energy• Opportunity in Angola and Mozambique

• $600 million revenue over 6 years• Girasol driving to capture opportunity• Two models & various products

• Commercial – Government infrastructure• Consumer – Kit power generation for family homes

• Why Solar and Girasol will win?• Solar is affordable and perfect for sunny climates• Girasol’s products and distribution

• Designed directly to meet specific demand in these markets

• Cheaper then the alternative (gas power generator)• Good for the environment