Endowment Fundraising for Public Broadcasting
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Endowment Fundraising for Public Broadcasting Judy Witt WFIU/WTIU Bloomington, IN
description
Endowment Fundraising for Public Broadcasting. Judy Witt WFIU/WTIU Bloomington, IN. Generate new funds beyond current membership base. Otherwise not invested in the station Beyond broadcast area. Three Step Process. - PowerPoint PPT Presentation
Transcript of Endowment Fundraising for Public Broadcasting
Endowment Fundraisingfor Public Broadcasting
Judy Witt
WFIU/WTIUBloomington, IN
Generate new funds beyond current membership base
• Otherwise not invested in the station
• Beyond broadcast area
Three Step Process Hook
Find the person/cause who could open up an entire circle of contacts
CircleIdentify the prospective donors with a close relationship to the individual/cause
BenefitHonor the individual/cause while creating a unique giving opportunity for the station
Josef Gingold Memorial Fund
• Violinist and Teacher• Inspired several generations of
performers
The Gingold Circle
• Former students and major performers
Al Cobine Recognition Fund• Musician, composer and band leader• Premier musical contractor
The Cobine Circle
• Former band members• Celebrities• Family members• Co-workers• College friends
The Reward
• Memorialize in perpetuity• Support programming• Digitize existing programs• Produce new programs• Funds for guest artists• Educational Outreach• Hire staff
Robert Samels Memorial Fund
• Announcer killed in plane crash• Contributions surpassed $10,000
The Samels Circle
• Former announcers
The Brochure
Other Tools
• Letter signed by celebrities• Reply card and envelope• Website• Newsletters• Guides
Summary
• Don’t limit yourself to donors in your broadcast area.
