End-to-end Solution for Shopping Malls
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Transcript of End-to-end Solution for Shopping Malls
MALL EXPLORER SOLUTION
Introduction
47 team membersand growing
Kyiv,New York, Sunnyvale (CA),
Tel Aviv, Copenhagen
IoT hardware and software,wireless, indoor positioning
& GIS, Big Data
Advancedtechnical expertise
retail analytics, mobile marketing, smart city, smart parking, venue
security & safety
Emergingdomain expertise
Device demo kits, SDK, API, demo portal
Quick start —try today!
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Leantegra is an IoT company developing SOFTWARE-HARDWARE productsfor foot traffic engagement and analysis.
Leantegra Mall Explorer Solution
The Leantegra Mall Explorer Solution is a uniqueturnkey system based on an integrated stackof soft- and hardware aimed at:
creationof an effective business-customer communicationchannel
GROWTHof foot traffic and customer engagement
ENABLINGshopping mall management with core businessmetrics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
OUR SOLUTION COMBINESA SMART MOBILE APPLICATION
INTEGRATED WITH
A COMPLETE BEACONINFRASTRUCTURE THAT PROVIDES
ADDITIONAL FEATURES, LIKE
Mall Explorer Components
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Customer RelationshipManagement System (CRM)
Loyaltysoftware
Content Management System(CMS)
MicroStrategy BusinessIntelligence (BI) software
LocationAnalytics
Proximity Marketing:• Content Management• Campaign Management• Campaign Analytics
Indoor Navigationand Mapping
APP
Mall Explorer: How it Works
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
WiBeat
LoyaltySoftware
CRM
MicroStrategy
Transaction ID
User ID
Bonuses
APP
A client makes payment at the Cash Desk1
WiBeat interacts with Mobile App,and approves the transaction
2
Customer data (including transaction ID,cash register ID, # of bonuses, etc.)from both the cash register and mobileapplication get synchronizedby MicroStrategy BI Software
3
The information collected is passed overto Loyalty Software and CRM
4
The client’s bonus balance is updatedwith new credits
5
1 2
3
4
5
3
Crediting of activity-related bonuses
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Visits more than 15 shopping mall storesper one day
Returns to the shopping mall more than3 times per week
Walks around the mall, The length of a client’sindoor route exceeds 2 km
Your visitor can also benefit from earningadditional bonuses for activity, if he / she:
+100
500 m
1 km
1,5 km 2 km
CRM and Loyalty Software
Shopping mall sales and marketing managerscan use CRM to:
See a list of customers, their personal info,purchases and bonus points
Have an opportunity to manually manageclient accounts
Categorize and group the audience
Where the Loyalty Software will enable these teams to: Reward visitors with bonuses, and activities(based on their purchases, dwell time, route length, etc.)
Send personalized offers, discount coupons,gifts and premium services
Provide additional information aboutthe customer’s favourite product or service
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
CMS
Content Management System enableseasy and prompt update of mobile applicationcontent:
Shopping mall news and events
List of special offers
Dedicated brand (store) pages
Information about amenitiesand services available
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
MicroStrategy BI Software
It provides insights into:
MicroStrategy BI Software - is a centralized system for shopping mall data management.
Agreements andamendments to them
Financial Information
The Financial Information Sales Module comprises all shopping mall tenants, making the following data 24/7 available:
An average bill (purchase value) Conversion rate based on correlationbetween the number of visitorsand real purchasesPercentage of rent and operating
expense (OPEX) in sales turnover
An average product item boughtSales graphs per week days
Integration with Cash Register Software
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
It provides customers with options to:
And the shopping mall management with:
PAY CREDITfor a purchase usingthe collected on aMobile App bonuses,gift cards or discount coupons
Integration with a Cash Register Softwarecompletes the Leantegra Mall Explorer cycle.
or
bonuses for anotherpurchase made
reliable and accurateinformation on everycustomer purchaseand bonuses (both usedand credited)
an opportunity to viewand process this data in CRM
create and run emailand other advertisingcampaigns basedon the generatedand stored in CRMinformation
Solution
PROXIMITY MARKETING
BLE
50% 0FF
Proximity Marketing enableslocation-based delivery of advertisingcontent to smartphones and tabletsvia Bluetooth Low Energy (BLE)wireless technology.
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Types of Content to Share
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
There are thousands of options, messages and ways to interact with your audience!Just let us show you how!
SEND SPECIAL OFFERS
Coupons, discounts and specialsto attract visitors to specific areasin a store
DELIVER USEFUL INFORMATION
Useful location-, product-, artwork-dependent content to growvisitor awareness and loyalty
ENGAGE VISITORS
A questionnaire, an invitationto attend an event, participatein a draw, contests, drivingmutual cooperation
How Proximity Marketing Works
10%OFF
HI
!
1
2
3
5
WiBeat BLE beaconssend a universally uniqueidentifier
The identifier asks smartdevices to answer the requests
The identifier triggersthe mobile application
The application quires the LeantegraCVO Platform what should be performedaccording to this trigger-message,external system command, data collection, etc.
The customer receives the targetedpersonalized notification basedon his/ her real-time location
4WiBeatBLE
Campaign Setup
Bluetooth Proximity Marketing campaigns, powered by Leantegra CVO Platformare easy to create, manage and edit
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Upload content(text, image, video, URL)
Set up targeting groups and rules
1
2
Execute a marketing campaign3
Measure results4
1
Campaign Analytics
Assess Campaign Performance via the Following Metrics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
A number of received notifications
A number of opened notifications
1
2
Сlick Through Rate (CTR)3
LOCATION ANALYTICSLeantegra Location Analytics allows to identify:
• popular zones according to different customergroups
• an average dwell time per zone and for the mallin general
• an average route length
• a number of new and returning visitors
Location Analytics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Personal Data Analytics
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Name • Gender • Age...
collected in process of registrationPERSONAL DATA
Places visited • Visitors and PassersbyNew and Returning VisitorsProducts and Services thatWere of an Interest for a Visitor
DATAON MOBILE DEVICES
OS type • Producer • ModelIDFA • AAID • UUID
via Wi-Fi, Bluetooth
VISITOR ACTIVITYRTLS (Real-time Location System)
Integration with 3rd-party systemsrequired
PURCHASES MADE
Goods purchased • Payment MethodDiscounts received....
ADDITIONAL INFORMATION
Pages viewed • Participation in pollsCustomer behavior while using mobile app
Indoor Navigation and Mapping
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Creation of an interactive venue map Accurate indoor positioning of shopping mallvisitors Convenient indoor routing An easy location-based search And lots of infotainment
Our location-based services enable:
Benefits for Shopping Mall Management
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Shopping Mall Competition
Grow customer loyalty
Promote personalized communication
Analyze and segment the audience to adjust approach
Increase the duration time a customer spends in a shopping mall
Grow visit frequency
Introduce a user-friendly, effective and flexible marketing tool
Bring in innovation that will show clients, partnersand press the high level of a management companydevelopment.
As a result, your shopping mall will:
Benefits for Shopping Mall Management
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Monetization Opportunities
Provide paid proximity marketing services to vendorsand brands represented in the mall
Enable fee-based access to Location Analytics
Give access to shopping mall wide customer behavior information
Enable retargeting services to brands and vendors
Drive foot traffic to unpopular areas
Identify the most profitable shopping mall areas and elaboratea list of rates for rental properties accordingly
Once having adopted the Leantegra Mall Explorer,a shopping mall becomes an owner of a dedicatedemobile media channel. Therefore, it can:
Benefits for Shopping Mall Visitors
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Your customers will interact withthe mobile application eagerly, gaining a chance to:
Accessthe latest sales & new arrivalsupdates of favourite brands
Getrelevant, useful informationpushed directly to a smartphone
Connectvia social media
Viewa list of available offers
Interactseamlessly with loyalty programs,maximizing bonus points
Seea detailed venue map and finda way to the nearest food court
Benefitfrom getting discount coupons,earning bonuses and gifts
Key Differentiators
COMPREHENSIVE SOLUTIONLeantegra offers a unique system that comprisesall Mall Explorer solution components, and, at the sametime, does not require purchasing of any extrahard- or software.
1
EXCITING ENDEAVOURBoth shopping mall management and customerswill find benefits in the Leantegra Mall Explorer solutionadoption and use.
2
VALUE FOR MONEYThe Leantegra Mall Explorer solution is the best bargainin terms of price based on the value it bringsto the customer.
3 EASY-TO-SCALEWith remote management and scalable architectureat hand, it is easy to add additional devicesand functionality to an existing installation, and maintainbusiness continuity.
6
INTEGRATION-FRIENDLYThe architecture of our solution was built to easilyintegrate with third-party systems, leveraging mobileiOS and Android SDKs (for mobile apps development),REST API (for integration with other software).
4
ENTERPRISE-READYMall Explorer is capable of covering large venues,supporting centralized monitoring and grouping,and advanced multi-role user interface.
5
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
Project Implementation - Stage 1
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
WiBeat
LoyaltySoftware
CRM
MicroStrategy
Transaction ID
User ID
Bonuses
APP
At this stage, we plan to runinternal testing by connecting2-3 retail stores to the LeantegraMall Explorer solution, ensuringa successful realizationof the following scenario:
Project Implementation - Stage 2
© 2016 Leantegra Inc. All Rights Reserved. Proprietary and Confidential
The Full Deployment stage includes:
Integration of all retail stores represented in a shopping mallwith the Leantegra Mall Explorer Solution.
Enabling Location Analytics, Indoor Mapping and Navigation,and Location-based search