End-to-End and e-Business Value from the Telematics Reference Implementation Solution - Volke...

© Copyright 2004 by OSGi Alliance All rights reserved.

End-to-End and e-Business Value from theTelematics Reference Implementation

Solution

© Copyright 2004 by OSGi Alliance. All rights reserved.

Bio

Volker Fricke, Telematics Solutions, IBM Pervasive Computing

Volker Fricke, studied electro-technology, communications technologyfrom 1977 to 1980 at the professional school in Wiesbaden, Germany.He joined IBM Germany 1980 as a test engineer. Since 1987 he hasworked as a Software developer for Embedded Systems at IBMDevelopment Laboratory in Boeblingen, Germany.

Since 1997 he has been working on customer projects as a consultant onembedded systems design and project manager for in-vehicleinformation systems at IBM Pervasive Computing. Since 2004 he re-presents IBM in the OSGi Vehicle Expert working group in Europe. Heleads the development of IBM Telematics Reference Implementation(TRI) Solution for IBM Pervasive Computing.


Agenda

1 Where are we today with Telematics?

2 What is “Telematics Reference Implementation”?

3 What are e-business examples for Telematics?

4 Summary and outlook


Devices CommunicationInfrastructure

ServicesInfrastructure

User Servicesand Content

DB

Generic End-to-End Telematics Architecture


What does the customer want to do?

User Centered Services

Use external connectivity to enable functions for vehicle’s users

Driver Centered Services

Utilizing on-board sensors to aid driver

Vehicle Centered Services

Little or no user intervention

Entertainment

Productivity

Information

Mobility

Safety

Efficiency

Comfort

Tracking/SecurityMaintenance

Media (MP3) on Demand

Mobile Office: e-mail, etc.News, Stock Quotes, etc.

On-board Navigation

Curve Warning

Power Train Management

Remote Unlock

Vehicle Tracking, ITS

“Tele” Diagnostics


The “Advanced State” of Telematics will be characterized by real time information

and services ‘on-demand’Service techniciansobtain real time diagnostic assistance from expertsResult: Improved Customerservice; increased first time fixes, improved customer satand Increased customer loyalty

Insurance companiesleverage telematics data for‘pay-as-you-drive’ rate assessmentsResult: Lower risk acrossclientele, fairer rate assessments, improved customer loyalty

Fleet dispatchers trackvehicles real time to optimizeDriver/vehicle/cargo matching,Result: Improved delivery ofgoods, better customersatisfaction

Freight Owners can check the location and current condition of their cargoResult: high customer satisfaction

Public Transportationoffers real-time travel information and services to public.Result: Traffic flow improved, fleets optimized, public safety Increased, overallpublic satisfaction improved

Vehicle manufactureslearn about their customer experienceand preferences with product duringlifecycle of vehicleResult: Ability to increase customerloyalty with future products

Vehicle manufacturersleverage real time vehicle data to eliminatereplacement of good parts during service.Identify and resolve pervasive problems Result: Reduced warranty cost; Litigationavoidance; improved customer safety andsatisfaction; ultimately, improved vehicle quality

Fleet owners leverage prognosticsfor predictive service scheduling andProblem avoidance; and enforcecompany policies with better informationResult: Reduced down time, longer assetutilization, lower risk, improved customer sat


Agenda






Advanced Telematics requires end-to-end integration based on industry standards

infrastructure to provide e-business value.• Telematics Client

– Based on OSGi Service Platform– Server-managed client with deployment of on-demand

services • Service Brokerage

– Build on scalable J2EE environment– Secured access

• User Services– Portal content aggregation

• 3rd Party Services


Implementation of an end-to-end Telematicsarchitecture and actual customer use cases

to demonstrate e-business value.Consumer Applications• Service Provisioning• Consumer Navigation• Road traffic information

OEM Applications• Diagnostics/Prognostics

Cross Industry Applications• Insurance• Emissions Monitoring• Fleet Driver Web Portal


The Architecture includes IBM Products and enables Third Party applications to be

included based on open industry standards.Telematics Client• IBM Workplace ClientTechnology, MicroEdition and IBM eVV

Services Brokerage• IBM WebSphereEveryplace Server

User Services• IBM WebSphere Portal• IBM Voice Server


Demonstration of customer use cases and end-to-end interaction

• View our FLASH demo…

• Look and see our demo at the IBM booth…


The client development platform contains many vehicle interfaces and includes all development tools for turn key solutions.

Motorola (Freescale 5200)•MPC5200 – 400 MHz PPC603e(760 Dhrystone MIPS)

• Up to 64 MB RAM/64 MB Flash

• CAN/MOST/J1850 interface

• VGA Touch Screen

• Multiple Serial interface and Ethernet

• Microphone In, Audio out

• QNX Neutrino RTOS

• IBM Workplace Client Technology,Micro Edition

• IBM eVV (Speech Reco and TTS)

• IBM WebSphere Studio DeviceDeveloper (IDE)


The Ecosystem for end-to-end Telematics

ISVs & Developers

Enterprise & Service Provider

ODM/OEM


Agenda






Norwich Union

• Business Need– In order to establish its "Pay-As-You-Drive" pilot insurance program,

Norwich Union (NU) needed an IT solution that would provide an infrastructure for information collection and analysis, as well as providing data security to protect customers' confidential information.

• Benefits– The information the system collects is personal and private to the

driver in question. IBM provided data security expertise so NU can ensure privacy protection and assure drivers that their data is protected.

– Provides motorists with fairer insurance rates based on actual use of their vehicles.

– NU will better understand the data collected through analysis and build more flexible, enhanced insurance policies to meet their customers' needs - with the ability to assess risk more accurately and set the price accordingly


Hyundai Motor Company

• Business Need– Hyundai Motor Company wanted to implement built-in wireless

devices in its automobiles with sophisticated wireless solutions. – New services are: Airbag deployment notification, remote theft-alarm

and stolen vehicle tracking via GPS, a portal delivering news updates, weather, stock quotes, email and Internet access, data synchronization for PDAs, mobile phones and other devices, 24-hour assistance and concierge services

• Benefits– Hyundai preserves its leadership in the Korean marketplace and

should be able to supply 50,000 built-in devices with its new cars.– Product differentiation through telematics and enhanced customer

relationships– Improved brand image based on leading-edge technology


International Truck & Engine

• Business Need– $6.7 billion provider of heavy-duty trucks,

midsized trucks, school buses, diesel engines, and replacement parts.

– IBM was hired to define the strategy and design the end-to-end telematics solution

– Solution should meet the needs for quick access to real-time, accurate data and distance itself from obsolete, manual processes.

• Benefits– Product differentiation– Warranty cost reduction– Improved customer relationship


Agenda






Summary and Outlook

IBM’s Telematics Reference Implementation (TRI):Extents the on demand computing model to server managed clientsEnables quickly and cost effectively development of applications through the use of integrated tools and the familiar J2EE programming environment and to deploy them for useIncludes highly scalable infrastructure for Service ProviderSupports short application development cycle by re-use of standardized components, such as the OSGi Service Platform


Trademarks

Pay As You Drive ™ : Progressive (NYSE:PGR), with headquarters in Mayfield Village, Ohio, is the fourth largest motor insurance company in the US. European patent application no.s 97904096.1 and 01303501.9. Licensed from Progressive Casualty Insurance Company, USA.

OSGi™ is a trademark of OSGi Gateway Initiative, Inc in the United States, other countries or both.

Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc in the United States, other countries or both.

IBM, the IBM logo and other IBM products are trademarks or registered trademarks of International Business Machines Corporation, in the United States, other countries or both.

All other trademarks, company, products or service names may be trademarks, registered trademarks or service marks of others.


About: IBM

IBM is the world's largest information technology company, with 80 years ofleadership in helping businesses innovate. IBM offers a broad range of capabilities –consulting, IT services, hardware, software, research and financing –to help companies of all sizes realise the full value of information technology.

IBM works with specialist IBM Business Partners to deliver an advanced, flexibleand reliable portfolio of Telematics Solutions. Addressing issues such as safety,privacy, convenience and connectivity, our in-vehicle information systems andsolutions enable our customers to deliver hands-free and eyes-free technology aspart of developing invaluable and long-term relationships with their customers.Through its specialist industry consulting, services and solutions, IBM helps itscustomers, including insurers, to achieve economies of scope and scale, reducetheir capital costs, reduce expenses and offer new products and services faster.

To learn more please visit http://www.ibm.com


Abstract

The eco-system created by connecting vehicles to the network, andsending and receiving information to and from these vehicles is calledTelematics. Current Telematics systems are primarily designed toprovide safety and security services to vehicle owners and operators,and currently do not deliver much e-business benefit back to thevehicle manufacturer or other related industries. This solution, theTelematics Reference Implementation (TRI), is designed to showcasehow IBM technologies can put together end-to-end solutions, and e-business value can be demonstrated with actual customer use cases.TRI would be unique in the industry in demonstrating all the elementsof the solution in one place: from vehicle through wireless service providerinfrastructure through a variety of back-end services and applications.

End-to-End and e-Business Value from the Telematics Reference Implementation Solution - Volke...

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