END OF SEASON REFLECTION LONDON, JUNE 2012. AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS...

END OF SEASON REFLECTIONLONDON, JUNE 2012

AGENDA

1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS

50 min

40 min

AGENDA


AGENDA

AT THE END OF THIS SESION, PARTICIPANTS WILL:

1. Understand the EOS process2. Be able to define outcomes, create hypothesis, identify relevant data and

develop conclusions that will allow them to propose solutions and a structure a strategic planning.

OBJECTIVES

AGENDA


END OF SEASON REFLECTION ENSEÑA POR COLOMBIA1. CONTEXTUAL INFO:

1st recruitment season

Target universities: 4 of Colombia´s top universitiesAssumption: High quality graduates.

Student population for target universities: 38,000 aprox.Total number of students graduating (for target majors) : 5,000 aprox.

Target majors: 31 (75 departments in the target universities)

Approach: To be recognized in the target universities as a professional opportunity.

University-specific strategies: I. Job career centerII. Student centerIII. Academic departmentsIV. Campus rep

Goal set for 2011: 5% of graduates from the target universities will apply to the program. (Q vs. Q)

AGENDA


2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA

AT THE BEGINING……

AGE

REGION

MAJOR

UNIVERSITY

QUALITYGPA

992 CANDIDATES

WAS THE RECRUITMENT CAMPAIGN EFECTIVE?

WHY DO I WANT TO DO THIS?ACTIVITIES EXECUTED


AT THE BEGINING……


WHERE SHOULD I

START?

WHY DO I WANT TO DO

IT?


Outcomes

1. Outcomes

Causes

2. Hypotheses

3. Data

4. Conclusions

5. Future

What outcomes/changes would you like to see next year based on this year’s outcomes?

6. ResolutionsWhat actions must your organization take to reach this future next year?

Solutions Strategic Planning

A. Decide on goals

B. Write strategic plan

Set goals in terms of quantity, characteristics, and timing.

What are my priorities for this year given my end of season reflection and overall goals?What actions will I take to reach my goals?

AGENDA



Outcomes

1. Outcomes

• List of the outcomes• What kind of outcomes do I really need

Key finding:• Prioritize• 2 different reflections:

I. General: All candidates and universitiesII. Specific: One EOS per target university


Outcomes

1. Outcomes

• List of the outcomes

• 2337 of applications started • 992 of applications completed• 315 of applications per university• # of applications per major• Goal completion rate• Professional status of the candidates• # of candidates that passed the first review• # of candidates that passed the bar of selectionEX

AMPL

ES O

F O

UTC

OM

ES

Categories:Quantity, quality, timing

NOTE:Raw numbersVoid of judgment


Outcomes

1. Outcomes

Causes

2. Hypotheses

3. Data

4. Conclusions

5. Future




A. Decide on goals





Causes

2. Hypotheses

3. Data

4. Conclusions

2. Hypotheses H1: The recruitment campaign was effective.

H2: Candidates from target universities have higher quality applications.

H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.

H4: Candidates follow-up has a direct impact on the application completion rate.


Causes

2. Hypotheses

3. Data

4. Conclusions

3. Data

H1:The recruitment campaign was effective.

• Goal completion rate• # applications received Vs. Goal• # applications from target universities vs. Goal• Volume of applicants per university• # applications from target degree vs. Goal• Candidate´s survey resultsH2: Candidates from target universities have higher quality applications.• Quality per target university H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.• Activities Vs. Goal completion rate

H4: Candidates follow-up has a direct impact on the application completion rate. • Application completion rate percentage per university• Activities vs. goal completion rate


H1: The recruitment campaign was effective.• Goal completion rate• # applications received Vs. Goal• # applications from target universities vs. Goal• # applications from target major vs. Goal• Candidate´s survey results

0 200 400 600 800 1000 1200

308

315

992

Submitted applications

Postulaciones totales

Postulaciones finales universidades target

Meta

DATA

2. Hypotheses

3. Data

4. Conclusions

Causes


Ingenier

ías

Administrac

ión de empres

as

Derech

o

Economía

Psicología

Ciencia

Política

Comunicació

n Socia

l

Biología

Antropología

Historia

Filología

e idiomas

Socio

logía

Litera

tura

Filoso

fía

Química

Física

Matemáti

cas

Lingü

ística

Microbiología

Estad

ística

Geogra

fía0%

100%200%300%400%500%600%700%800%900%

1000%1100%

36% 69% 27% 89% 172% 201% 81% 178% 267% 265% 170% 160% 274% 313% 0% 0% 82% 486% 378% 0% 211%

Goal completion rate

% cumplimiento universidades target

% cumplimiento todos los candidatos


2. Hypotheses

3. Data

4. Conclusions

Causes



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Information source average:

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0%20%40%60%80% 66%

32% 29%39%

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Information sources: Target

2. Hypotheses

3. Data

4. Conclusions

Causes


H1: The recruitment campaign was effective.

REFLECTIONS ON H1:

Overall we met the goal, nevertheless we didn´t meet the goal in all of the target degrees. What was the cause for this then?

New hypothesis:

1. There are degrees with higher barriers of entrance to the program2. The relations cultivated with the academic departments have an impact

on the goal completion rate.

2. Hypotheses

3. Data

4. Conclusions

Causes


New hypothesis:

1. There are degrees with higher barriers of entrance to the program2. The relations cultivated with the academic departments have an impact

on the goal completion rate.

Ingenier

ías

Administrac

ión de empres

as

Derech

o

Economía

Psicología

Ciencia

Política

Comunicació

n Socia

l

Biología

Antropología

Historia

Filología

e idiomas

Socio

logía

Litera

tura

Filoso

fía

Química

Física

Matemáti

cas

Lingü

ística

Microbiología

Estad

ística

Geogra

fía0%

100%

200%

300%

400%

500%

600%Goal completion percentage by discipline

% cumplimiento universidades target

YES YES YES

YES YES

YESYES

YES

DATA

H1: The recruitment campaign was effective. 2. Hypotheses

3. Data

4. Conclusions

Causes


H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.• Activities Vs. Goal completion rate• Top 10 source of candidates per university

Andes Externado Javeriana Nacional0

2

4

6

8

10

12

14

16

18

0%

20%

40%

60%

80%

100%

120%

140%

97%

78%73%

127%

Outreach activities Vs. Goal completion rate

# of

acti

vitie

s

Goal

com

pleti

on p

erce

ntag

e


1. UNIVER-SIDAD NA-CIONAL DE COLOMBIA

2. UNIVER-SIDAD PED-AGOGICA

NACIONAL

3. UNIVER-SIDAD DE

LOS ANDES

4. UNIVERSI-DAD TECNO-LOGICA DE

PEREIRA - UTP

5. PONTIFICIA UNIVERSIDAD

JAVERIANA

6. UNIVERSI-DAD DISTRI-TAL FRAN-

CISCO JOSE DE CALDAS

7. UNIVER-SIDAD NA-

CIONAL ABIERTA Y A DISTANCIA

UNAD

8. UNIVER-SIDAD DEL

TOLIMA

9. UNIVER-SIDAD DEL

CAUCA

10. UNIVER-SIDAD EX-

TERNADO DE COLOMBIA

020406080

100120140160180200

0%

10%

20%

30%

40%

50%

60%

70%

17%27%

34% 40%46% 49%

51% 53% 56% 58%

Número de postulaciones

# po

stul

acio

nes

% a

cum

ulad

o

H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.

• Top 10 source of candidates per university


H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive.

REFLECTIONS ON H3:

Why is it that in one university with less number of activities, the goal completion rate was higher?

New hypothesis:

1. The graduate profile is more “social oriented”2. Unemployment: Enseña Por Colombia was just another “job option”



New hypothesis:


DATA

0

10

20

30

0%20%40%60%80%

17%28%

40% 49% 58% 63% 69% 74% 80%

Professional status: Nacional

2. Hypotheses

3. Data

4. Conclusions

Causes


New hypothesis:


DATA

0

4

8

12

0%20%40%60%80%

17%34%

48%58% 64% 70% 73%

Professional status: Andes

2. Hypotheses

3. Data

4. Conclusions

Causes



Causes

2. Hypotheses

3. Data

4. Conclusions4. Conclusions


C1: The recruitment was effective in a 102% within the target universities and in a 322% overall.


Causes

2. Hypotheses

3. Data



C2: Even though the recruitment campaign was effective overall, when we look at the goal completion rate we can see that only in the 57% of the degrees the goal was met.


Causes

2. Hypotheses

3. Data


C5: : The recruitment activities on campus have an impact on the goal completion rate. Nevertheless, the candidates profile from each university reacts differently.



Causes

2. Hypotheses

3. Data


C6: : Specific university analysis should be made for better understanding and creating strategies that respond to each context.


Outcomes

1. Outcomes

Causes

2. Hypotheses

3. Data

4. Conclusions

5. Future




A. Decide on goals





5. Future



Solutions

1. To increase the goal completion rate in the target universities and target majors.

2. To have higher quality applications.3. To maximize the impact of the communication

strategies used during the recruitment campaign.4. To increase the number of information sources per

candidate.5. To cultivate relations with the academic

departments, specially those with higher barriers of entrance to the program.

6. To have a higher completion rate of applications.


Outcomes

1. Outcomes

Causes

2. Hypotheses

3. Data

4. Conclusions

5. Future



Solutions

A. Decide on goals




Strategic Planning


A. Decide on goals




1. Differentiated goals.2. Personal cultivation. 3. Follow-up strategies during the recruitment season.

1. Prioritize stakeholder relationship 2. Personal cultivation strategic plan

Strategic Planning

AGENDA


1. Intuition vs. Specific information2. Prioritize outcomes 3. Deep understanding of the challenges that the area

faces4. Collecting information in advance with a clear sense of

WHY 5. Structured and focus road to strategic planning 6. Decision making based on concrete variables 7. Helpful tool for all areas in the organization8. Extremely useful for accountability, transparency and

stakeholder cultivation

4. KEY LEARNINGS

END OF SEASON REFLECTION ENSEÑA POR COLOMBIA

4. KEY LEARNINGS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA

AGE

REGION

MAJOR

UNIVERSITY

QUALITYGPA

992 CANDIDATES


WHY DO I WANT TO DO THIS?ACTIVITIES EXECUTED

AGENDA


6. DEVELOPING YOUR OWN END OF SEASON REFLECTION ENSEÑA POR COLOMBIA

SPEED DATE….

!SPEED DATING!


Outcomes

1. Outcomes

Causes

2. Hypotheses

3. Data

4. Conclusions

5. Future



Solutions

A. Decide on goals




Strategic Planning

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6. DEVELOPING YOUR OWN END OF SEASON REFLECTION ENSEÑA POR COLOMBIA

SPEED DATE…. !SPEED DATING!

PART I• 5 min: During this time please:

• Write 1 outcome (quantity, quality, positive, unexpected, etc.)• Create 1 hypothesis related to this outcome

PART IIIf you have the letter A, please stand or sit in front of a person with the letter B.

• 6 min: During this time please:

• 3 min:• 1min: The “A” person will tell the “B” person about the hypothesis created and why it is

relevant.• 2 min: The “B” person will ask clarifying questions about the hypothesis and then both

will discuss about what type of data is required to verify the hypothesis.• 3 min:

• Do the same exercise now with person´s “B” hypothesis

PART IIIFind another partner

• 6 min: Repeat the previous process

PLAN DE PRESENTACIÓNQUESTIONS

?

END OF SEASON REFLECTION LONDON, JUNE 2012. AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS...

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