Encuentro #TICyPymes

7/29/2019 Encuentro #TICyPymes

1/15

#TICyPymes#TICyPymes

Informe Tweet Category

Fundacin Telefnica

Date: 03/12/2013

Analysis of the session '#TICyPymes' created with Tweet Category


2/15

Session #TICyPymes

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Links 46 36 17 29 23

Francisco Marin 38 30 25 13 16

Ramon Diez 12 9 8 4 6

Otros 9 7 5 4 4

Pictures 9 7 7 2 3

Fernando Andres 6 5 5 1 4

Replies 4 3 4 0 4

Mariano Baratech 2 2 2 0 1

Rest of categories 1 1 1 0 1

Charts

num.tweets

time

7

11:3512 mar

1

12:49

1

14:04

2

15:19

0

16:34

55

17:48

47

19:03

12

20:18

1

21:33

num.users

num.followers

1

0-50

1

50-100

5

100-150

4

150-200

2

200-250

3

250-300

3

300-400

1

400-500

3

500-750

5

750-1000

1

1000-1500

4

1500-5000

2

5000-10000

2

>10000

num.tweets

per user

num. users

251

32

33

14

05

5>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers



3/15

Links

Francisco Marin

Links

Francisco Marin

Links

Francisco Marin

Francisco Marin

Links

Links

Francisco Marin

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Links 46 36 17 29 23 181.891 85.864 2,0 3.733Francisco Marin 38 30 25 13 16 172.425 83.309 2,4 5.206

Ramon Diez 12 9 8 4 6 87.053 35.113 2,0 5.852

Otros 9 7 5 4 4 49.629 33.487 2,2 8.371

Pictures 9 7 7 2 3 4.780 1.212 3,0 404

Fernando Andres 6 5 5 1 4 34.516 33.528 1,5 8.382

Replies 4 3 4 0 4 1.631 1.631 1,0 407

Mariano Baratech 2 2 2 0 1 9.700 4.850 2,0 4.850

Checkins 1 1 1 0 1 247 247 1,0 247



4/15

4,6 3,4 14.645

EspacioFTef

26tweets

BeSoftwareBSW

25tweets

jmvass

14tweets

tweets

tweets

prnoticias

42.007followers

fundacionTef

27.689followers

senormunoz

7.899followers

followers

followers

fundacionTef

304.587impressions

EspacioFTef

126.100impressions

prnoticias

42.007impressions

impressions

impressions

BeSoftwareBSW

6num. categories

EspacioFTef

6num. categories

jmvass

6num. categories

num. categories

num. categories

BeSoftwareBSW

13num. of RTs

jmvass

9num. of RTs

fundacionTef

3num. of RTs

num. of RTs

num. of RTs

EspacioFTef

24original tweets

BeSoftwareBSW

12original tweets

fundacionTef

8original tweets

original tweets

original tweets

3655

0Very low

0 to 10

followers

1

Low

10 to 50

followers

10

Medium-low

50 to 200

followers

9

Medium

200 to 500

followers

8

Medium-high

500 to 1000

followers

5

High

1000 to 5000

followers

4

Very high

>5000

followers



5/15Analysis of the session '#TICyPymes' created with Tweet Category

EspacioFTef

26

BeSoftwareBSW

25

jmvass14

fundacionTef

11

elena_mblanco

7

martatoran

4

c_gavara

3

renataro87

3

v_arribas3

FquintanaSe

2

NormaDra

2

mpalomacuenca

2

AvanteTIC

1

BCNJournal

1

Brizeidaher

1

Ebrosa

1

MoreRomNacho

1

Norma_cookie

1

Parainnovar

1

PwC_Spain

1

SolSolSolillo

1

TweetCategoryDT

1

anaporras77

1

elsegnor3

1

esthervidegain

1

isaac4_b

1

lalviarez

1

marlonm131

meia30

1

movistar_bcs

1

prnoticias

1

rafamontoya

1

senormunoz

1

sparkbeats1

tudimartinv

1

vila_manu

1

xpressart_es

1



@martatoranMarta Torn

Ramn Dez de Rivera en #TICyPymes -> Cambiar el mundo,espritu de garaje y nadar con la ola

Cat.: Ramon Diez @EspacioFTefEspacio FT - Madrid

"Emprender es: cambiar el mundo, controlar los costes y el conceptode garaje en el que comenzar tu empresa" Ramn Dez #TICyPymes

Cat.: Ramon Diez

@BeSoftwareBSWBesoftware BSW

En Espaa el 99% del tejido empresarial son #Pymes y de las cualesdependen el 60% de los asalariados #TICyPymes

Cat.: Otros @renataro87Renata Tavara

JFM: Para la revolucin digital se necesita cambios en la educacin,una plana de estudios mezclando entre lo antiguo y lo nuevo#TICyPymes

Cat.: Otros

@EspacioFTefEspacio FT - Madrid

"En EE.UU. un emprendedor busca financiacin en la gente mscercana, aqu hay que tener ese concepto" @MarianoBaratech#TICyPymes

Cat.: Mariano Baratech @fundacionTefFundacin Telefnica

"Espaa es uno de los pases donde ms se ha notado la intervencindel #smartphone" Francisco Marn en el @espacioFTef #TICyPymes

Cat.: Francisco Marin

@c_gavaraCarmen Gavara

'Debemos crear nuevos mecanismos de formacin y aprendizaje parasacarle partido a la Revolucin Digital' Fco. Marn #TICyPymes

Cat.: Francisco Marin @EspacioFTefEspacio FT - Madrid

"No hay duda que en nuestro pas estamos viviendo una destruccindel tejido empresarial" Francisco Marn en #TICyPymes

Cat.: Francisco Marin


"Hay que vender como equipo, es un pilar fundamental para unaempresa orientada al cliente" Fernando Andrs de @salesforce#TICyPymes

Cat.: Fernando Andres


7/15

Annexes



Category

Francisco MarinTweets durante la ponencia de Francisco Marn

25 16 13 83.309 172.425 1,6tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1.BeSoftwareBSW2.EspacioFTef

3.elena_mblanco4. fundacionTef5. jmvass

Tweets from this category


"No hay duda que en nuestro pas estamos viviendo una destruccindel tejido empresarial" Francisco Marn en #TICyPymes

@elena_mblancoElena Morales

"Es necesario e imprescindible crear nuevas empresas, nuevo tejidoempresarial" Fco. Marin en #TICyPymes en la @fundacionTef

@fundacionTefFundacin Telefnica

"Lo digital afecta de forma transversal a la sociedad de hoy en da"Francisco Marn en el @espacioFTef #TICyPymes


Francisco Marn en #TICyPymes lo digital altera y revoluciona losprecios de los mercados.


"Fabriques lo que fabriques, Internet est cambiando la forma derelacionarte con tu consumidor" Francisco Marn en #TICyPymes


"Internet ha cambiado la comercializacin y eso debe entenderlo laempresa y el vendedor de zapatos" Fco. Marin en @fundacionTef#TICyPymes


Francisco Marn en #TICyPymes detrs de las apps empieza a estar

cualquier producto que ponemos en el mercado.


'Internet es el Bazar Mundial, y esto deben entenderlo todas las

empresas', Francisco Marn #TICyPymes


Francisco Marn en #TICyPymes el nivel de los lenguajes deprogramacin ha evolucionado de forma espectacular reduciendocostes


"El camino de la banda ancha esta lleno de obstculos pero esineludible" Francisco Marn #TICyPymes


Francisco Marn propone innovar en herramientas para gestionar lapropiedad intelectual #TICyPymes


"Con la revolucin TIC tambin vienen problemas de seguridad perohabr un avance en la estandarizacin en breve" Francisco Marn#TICyPymes


"La revolucin digital se lo pone fcil a los emprendedores pero hay unenemigo: lo gratis" Francisco Marn en #TICyPymes

@NormaDraNorma Dragoevich

Las TIC permiten lanzar PYMES de forma mucho ms econmica queantes. Pero tiene un lado Negativo: la gratuidad Fco Marn en#TICyPymes

@NormaDraNorma Dragoevich

Estoy hasta las narices de emprendedores: Hablemos deempresarios. Francisco Marn, de Future Plus en #TICyPymes


Francisco Marn en #TICyPymes hay que pasar rpidamente delemprendimiento a SER EMPRESARIO CON MAYSCULA!!!!




"El emprendimiento ha de ser rpido para convertirse en empresario"Francisco Marn #TICyPymes @EspacioFTef


"No te lo plantees solo, rodeate de un buen equipo y preparate parasudar, para sufrir"Francisco Marn en #TICyPymes


"Hay que proteger lo privado y garantizar lo pblico" Francisco Marn#TICyPymes


#TICyPymes Ser revolucionarios en la forma de ensear y aprender...Francisco Marn


'Debemos crear nuevos mecanismos de formacin y aprendizaje parasacarle partido a la Revolucin Digital' Fco. Marn #TICyPymes

@lalviarezLiliana Alvirez C

"@EspacioFTef: "Hay que proteger lo privado y garantizar lo pblico"Francisco Marn #TICyPymes"


"La gente an desconfa del #eCommerce por culpa de los piratasinformticos" Francisco Marn #TICyPymes

@isaac4_bIsaac

"La gente an desconfa del #eCommerce por culpa de los piratasinformticos" Francisco Marn #TICyPymes


"Espaa es uno de los pases donde ms se ha notado la intervencindel #smartphone" Francisco Marn en el @espacioFTef #TICyPymes



Category

Ramon DiezTweets durante la ponencia de Ramn Dez


impact

tweets / user

Most Active

Users

1.EspacioFTef2. fundacionTef

3.BeSoftwareBSW4.MoreRomNacho5. jmvass



Ramn Dez nos presenta una nueva forma de hacer la compra con elproyecto @Delcampoacasa #TICyPymes


"Emprender es: cambiar el mundo, controlar los costes y el conceptode garaje en el que comenzar tu empresa" Ramn Dez #TICyPymes


Ramn Dez de Rivera en #TICyPymes -> Cambiar el mundo,espritu de garaje y nadar con la ola


"El mal uso de los #smartphone es uno de los mayores riesgos a losque estamos expuestos" Andrs Diego de @PwC_Spain #TICyPymes


"La tecnologa nos ayuda pero hay que saber los riesgos. Lo primeroes concienciacin" Andrs Diego @PwC_Spain #TICyPymes


"#Facebook esta introduciendo informacin con calzador" AndrsDiego de @PwC_Spain #TICyPymes


"Empieza por el mercado local y despus ya te comers China"

Ramn Dez de @Delcampoacasa #TICyPymes


"Las #rrss pueden ayudar al emprendimiento, pero la base es la

formacin" Andrs Diego de @PwC_Spain #TICyPymes



Category

Fernando AndresTweets durante la ponencia de Fernando Andrs


impact

tweets / user

Most Active

Users

1.BeSoftwareBSW2. jmvass

3.EspacioFTef4. fundacionTef



"Sus clientes estn conectados, y su empresa?" Fernndo Andrs de@salesforce #TICyPymes


"Hay que vender como equipo, es un pilar fundamental para unaempresa orientada al cliente" Fernando Andrs de @salesforce#TICyPymes

@jmvassJose Maria Vassallo

@EspacioFT Fernando de Andrs #TICyPymes el modelo de#cloudcomputing permite integrar diferentes soluciones de software.


@EspacioFT Fernando de Andrs de @salesforce #TICyPymes elmodelo de #cloudcomputing permite integrar diferentes soluciones desoftware.

@jmvassJose Maria Vassallo

@EspacioFT Fernando de Andrs de @salesforce #TICyPymes#cloudcomputing reduce costes se mejora la agilidad la productividad



Category

Mariano BaratechTweets durante la ponencia de Mariano Barachet


impact

tweets / user

Most Active

Users

1.EspacioFTef



.@MarianoBaratech de @elogo nos presenta #Community, lacomunicacin a otro nivel tecnolgico #TICyPymes


"En EE.UU. un emprendedor busca financiacin en la gente mscercana, aqu hay que tener ese concepto" @MarianoBaratech#TICyPymes


13/15

Glossary



Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, abreakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen thehashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number iscalculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be150 which would make a total of 350 impressions of the session.- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by thehashtag. This number is calculated by adding all the followers of each user who participated in the session. Using theprevious example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because noteveryone may have seen the hashtag and users can have other users in common.- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculatedby dividing the number of tweets between the number of users who have participated. RTs included.- Average followers per user: the average number of followers that users of the session have. This figure indicates howinfluential are the participants in our session. Given that the average number of followers that a Twitter user has is about250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum offollowers by the number of users who have participated.- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweetand draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the mostor the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find thetotal number of users and on the horizontal one, the number of followers of those users. As we move to the right part of thegraph you will see the users who have a greater number of followers and therefore influence. The higher the columns on theright, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and thehorizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note thatalthough a category may have a greater number of tweets that another one, it could have a minor number of impressions(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets andnumber of RTs.


15/15

ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highestimpact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of thesession but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It isworth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Encuentro #TICyPymes

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