Encouraging Community Collaboration
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Encouraging Community Collaboration Three things Community Managers can do to help communities be heard Jeska Dzwigalski Community Meet Up 3/23/2011
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SF Online Community MeetUp is the free monthly gathering of online community managers, enthusiasts, and innovators to meet and discuss tools and strategies for building and managing effective communities.Our guest speaker this month will be Jeska Dzwigalski. Jeska Dzwigalski is the Director of Content for Wikia Inc. where she oversees marketing, content and community development for their many active wiki communities. Previously, she spent 6 years at Linden Lab leading Community and Product development projects within the virtual world of Second Life. Visit www.Jeska.org for more info. Jeska will do a brief presentation on Encouraging Community Collaboration, followed by guided discussion on that and other large community management challenges.
Transcript of Encouraging Community Collaboration
Encouraging Community Collaboration
Three things Community Managers can do to help communities be heard
Jeska DzwigalskiCommunity Meet Up
3/23/2011
It’s made of people…
Communities are Made of People
Large Communities
are made up of many, many, many
small communities
That’s a lot of people…
How do companies engage their users without getting lost in the noise?
1. Identify Small Groups
Wants easier login process…
Wants no change
Wishes they had bigger fonts…
Wants to find new people…
And talk to them.
• Not all features are for all users• Find smaller groups with shared
passions, values and needs• Frame and focus your
conversations• Cultivate feedback loops
Most of all…
Listen.
2. Don’t Second Guess Yourself
Listen, make decisions, communicate, gather feedback then…
wait
Give your decisions room to
or fail
succeed
Don't be afraid to evolve policies as community grows or things change
Caveat: Sometimes you will be wrong.
• Keep moving• Don’t feed the trolls• Determine the next steps• Don’t be afraid to say you’re sorry
3. Lead by Example
Mentor your best contributors
Celebrate individual and group successes
Hold meet-ups, go to fan gatherings, conventions, talk to everyone you can.
Bring it Offline
Encourage real relationships
What’s worked for you?
Contact me: Website: Jeska.orgTwitter: JeskaDSecond Life: Jeska Dzwigalski Email: [email protected]
