Encinitas First, September 2010

By Shelby TaylorENCINITAS — For more

than 27 years, LeucadiaCyclery’s owner FredricBreidenthal has felt the heavyconcentration of thornsalong North Vulcan Avenueand Coast Highway 101,between Encinitas andLeucadia Boulevard. Thissummer is no exception.

On July 22, at least 30 cus-tomers came in with flats dueto Tribulus terrestris stickers,according to Breidenthal.“With so many people getting flat tires, it doesn’t become profitable,”

Breidenthal said. The cost to fix a flat

ranges from $10 to $25 atLeucadia Cyclery, dependingon the bike. Reactions to theprice include, “It’s going tocost me what?” Breidenthal’sson and employee, Williamsaid.

“Customers are mad atthe city, mad at us,”

Breidenthal said. Breidenthal shares his

customers’ frustration towardthe city of Encinitas. “It’s anonperfect world,” he said.“The cleaning crew doesn’tsweep up after (foliageremoval), and there is anincrease in flats the day after.The city has covered, scrapedand poisoned them, but the thorns always comeback.”

From the city’s perspec-tive, there isn’t the money toconstantly clean up. “We

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Pacific Station indowntown Encinitas

nears completionPAGE 3

MiraCosta Collegereceives accreditationfor another six years

PAGE 3

What are consumersdoing with their

money? They’re payingoff their debt

PAGE 9

Interim ExecutiveDirector StephanieEdwards addresses

what’s new and what’son the horizon for the

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Routing slipShare Encinitas First with

others in your organization:

Volume 6, Issue 9 www.encinitaschamber.com SEPTEMBER 2010

COAST CITIES — Thetotal of 92 small- and mid-sized San Diego Countybusinesses sold last monthwas off slightly from the 96closed escrows recorded inJuly 2009. And July 2010sales activity showed adecline from the 100 trans-actions completed in June.

The city of San Diegoled the county with 39closed escrows in July.There were nine completeddeals in Chula Vista andseven in Oceanside, accord-ing to BizBen.com — busi-nesses for sale in California,which tracks privately-heldbusiness sales throughoutthe state. Sales totals by city,throughout San DiegoCounty this year are at theBizBen.com San DiegoCounty statistics pages.

Statewide sales for lastmonth set the record for2010, with 1,298 transac-tions recorded California-wide. The company alsoannounced the July 2010tally was well ahead of the1,075 sum of sold business-es in California during thesame month last year.

“We’re pleased to noticethat the number of soldbusinesses, statewide, isincreasing,” said PeterSiegel, MBA, founder andCEO of BizBen.com. “Butit’s been a tough year and it’stoo soon to declare that onestrong month constitutes atrend.”

“An obstacle continuesto be the reluctance of com-munity banks as well aslarge institutions to loan outthe money entrepreneursneed to fund their transac-tions,” Siegel said.

“It’s a good sign,” headded, “that many buyersand sellers in California areadapting to the marketplace. We’re seeing moredeals with the seller helpingto finance by taking some ofthe price in a note securedby the business. And thepercentage of the price thatsellers are willing to carryback has increased in thepast couple of years.”

Business owners, busi-ness brokers and agentscurrently are offeringapproximately 750 busi-nesses for sale in San DiegoCounty. Information aboutthe opportunities isaccessed at the San Diego

Slight dropin number ofsold smallbusinesses

Sticky situation for local bike riders

By Angel Haag ENCINITAS — The 16th

annual Encinitas Oktober-fest is right around the cor-ner. You don’t want to missout on this fun-filled German festival being held Sept. 26.

Located at the corner ofEl Camino Real and Moun-tain Vista Road, the street is

shut down for a day filledwith great food, fun activi-ties, entertainment and avariety of great vendorbooths.

Be sure to visit the specialevent website at www.encinitasoktoberfest.com forall of the latest updates onthe big event as it draws near.

There are many ways

that you can get involvedwith this great event:

— Become a sponsor: Ifyou would like to make surethat your business gets themaximum exposure to30,000-plus people, then youcan choose to donate a prod-uct or service or make amonetary donation towardthe event and you will be rec-

ognized in all the advertisingprior to and the day of theevent, announced through-out the day and on the special sponsor banner andyou can be a part of our pro-gram.

— Become a vendor:Showcase your businesswith a vendor booth at the

Join the Oktoberfest festivities

❚ see Sold on 11

❚ see Bike riders on 8

❚ see Oktoberfest on 8

Bartender Molly Patterson of Casa de Bandini wins a six-pack of Kona Ale and abox of chocolate from Robin Tarr of Jonathan Tarr Foundation from the raffle atthe Aug. 17 Sundowner held at the restaurant. See a story and more photos fromthe August Sundowner on page 10. Photo by Suzanne Perez Swanson

THAT’S THETICKET!

The thorns strewn acrossEncinitas have three prongs,with one always sticking up.

As such, bicycle tires andflip-flops easily pick up the

“goathead” fruit.Courtesy photo

Sept. 8Youth and Teen/Adult

Ballet classes will beoffered at the EncinitasCommunity Center, 1140Oakcrest Park Drive, start-ing Sept. 8. Youth Ballet, forages 7 to 13, will be offeredon Wednesdays from 6 to 7p.m. and Teen/Adult LevelI (beginning) for ages 14+,will be offered on Mondaysfrom 6:15 to 7:15 p.m.Teen/Adult Level II (inter-mediate) will be offered on

Mondays from 7:15 to 8:30p.m., Wednesdays from7:30 to 8:45 p.m. and/orSaturdays from 8:45 to 10a.m. For details, visitwww.EncinitasRecReg.com or call (760) 943-2260.

Sept. 9Fall Pilates Mat Classes

for ages 14 through adultwill run for six weeks start-ing on Sept. 9 and Sept.

ENCINITAS FIRST • SEPTEMBER 20102

Calendar

The next Encinitas Chamber of Commerce

Sundownerwill be held at

Frog’s Fitness Center780 Garden View Court, Encinitas

from 5:30 to 7:30 p.m. on

Tuesday, Sept. 21Cost is $10 for members, $15 for others

Networking Luncheonfor September will take place from 11:30

a.m. to 1 p.m. Sept. 2 at LumberyardTavern and Grill, 967 S. Coast Highway

101, Suite 101

Networking Luncheonfor October will take place from 11:30 a.m.to 1 p.m. Sept. 2 at Jamroc 101 Caribbean

Grill, 101 N. Coast Highway 101

❚ see Calendar on 9

Dr. Perry Sexton of Encinitas Family Care recently celebrated aribbon cutting. Pictured are Suzanne Perez Swanson withBusiness Blossoms Florist; Mary Purviance with San Diego TrustBank; Debbie Caligiuri, Encinitas Chamber of Commerce mem-bership sales; Sunshine Smith with Taylor Place Realty; JoanFaust with San Diego Trust Bank; Amaleah Bradley, LVN; BritlynMoffat; Dr. Perry Sexton; Rick Noda, LVN; Encinitas Mayor DanDalager; and Katie Marcotti. “The grand opening and ribbon

cutting were a tremendous success,” Dr. Sexton said. “We were very excited to see so many join us for the event and welook forward to serving the community with the personalized style of healthcare which it deserves.” Encinitas FamilyCare is located at 351 Santa Fe, No. 101, Encinitas. For more information, visit www.encinitasfamilycare.com.Photo by Suzanne Perez Swanson

ENCINITAS FAMILY CARE

ENCINITAS — TheDowntown Encinitas Main-Street Association andJeans4Justice present thekick-off to ticket sales with aVIP Party art opening for thethird annual EncinitasLifestyles Fashion Show from6 to 8 p.m. Sept. 7 at 818 S.Coast Highway 101.

The Encinitas LifestylesFashion Show is a communi-ty event that highlights localfashion designers, boutiques,salons, artists and models.This show is a fundraiser foran Encinitas High Schoolscholarship and Jeans4Jus-tice programs.

Come join the models,artists and local merchantsfor drinks, snacks and a sneakpreview of custom art andfashions from the show. Bethe first to purchase ticketsfor the Sept. 25 show. Ticketswill cost $20 presale and $25the day of the event. There isalso a $10 ticket for thoseunder 21. Tickets include livemusic, art shows, appetizersfrom downtown restaurants,two drink tickets and ofcourse a seat to the big show.Tickets will be on sale at theDEMA office from 9 a.m. to 5p.m. Monday through Fridayafter Sept. 7.

Local fashion show setto kick off with VIP party

Encinitas First wants tohelp you share your busi-ness news. Any type ofbusiness news you’d like toshare, we want to hear.

From ribbon cuttingsto new hires to change oflocation, no news is toobig or too small forEncinitas First.

Whether you’re amember of the Encinitas

Chamber of Commerceor not, Encinitas First isthe place to let everyoneknow what’s going on inlocal businesses.

Please submit yournews to [email protected].

If you are submitting apicture, please include full names of anyone pic-tured.

We Want Your News!

CorrectionsThe story “Elks 3-day fundraiser a rousing success”

from the August issue was incorrectly attributed toSuzanne Perez Swanson. The article was actually writtenby Catherine Armentrout of Events Happen. Armentroutprovided her services to the Encinitas Elks Lodge free ofcharge. Encinitas First regrets the error.

ENCINITAS — A finan-cial planning seminar isbeing offered by the Finan-cial Planning Association, orFPA, of San Diego at 6 p.m.Oct. 5 at the EncinitasLibrary.

The FPA is an interna-tional not-for-profit mem-bership association offinancial planners. The sem-

inar is offered pro bono as acommunity service in cele-bration of FPA’s ninth annu-al Financial Planning Weekrunning from Oct. 4 to theOct. 10 nationwide. Therewill be no marketing orsolicitation of any sort.

FPA’s goals are to helpthe public discover the ben-efits and value of financial

planning; provide educa-tional resources to helpindividuals get objective,unbiased financial advice;and empower Americans toachieve their dreams byidentifying and managingrealistic financial goals,while negotiating the finan-cial issues that arise at everystage of life.

Justin A. Reckers, CFP,CDFA and AIF, will be speak-ing at the Encinitas Libraryevent.

Reckers is an Encinitasresident, a member of theEncinitas Chamber of Com-merce and member of the Financial PlanningAssociation’s Pro Bono com-mittee

Take control of your personal finances

ENCINITAS — CACEInsurance Agency has beenin Encinitas for nearly 10years. They offer web-basedpersonal and small businessinsurance.

“We are a business-to-consumer insurance agencythat delivers web-basedinsurance information toindividuals, families andsmall businesses who are inneed,” account managerMolly Brown said.

“We are a green compa-ny that operates entirelyonline,” Brown said of theagency, which started in2001. “This enables us tostreamline our operation,cut down on overheadexpenses and reach individ-

uals and small businessesacross the entire nation.”

CACE Insurance Agencyjoined the EncinitasChamber of Commerce to“promote our small busi-ness and other local compa-nies, to network and tobecome infused in our com-munity,” Brown said.

What can CACEInsurance bring toEncinitas? “We hope tobring employment!” Brownsaid. “We are a small busi-ness with a young andvibrant culture — we all liveand work in this communityand plan to be here for manyyears to come.”

The CACE team takesadvantage of their primedowntown Encinitas loca-tion. Among the best partsabout having a businesshere, they touted “walking towork and walking from workto the beach for lunch.”

Favorite CACE teamlocal activities include surf-ing, playing basketball atGlenn Park and the dining.“There is great food every-where,” Brown said.

“Individuals, familiesand small businesses canget all types of insurancequotes from their comput-ers simply by logging ontowww.healthplansofusa.com,” Brown said.

CACE Insurance Agencyis located at 577 SecondStreet in Encinitas. They areopen Monday throughFriday from 9 a.m. to 6 p.m.For more information, call 1(800) 967-3306 or visitwww.healthplansusa.com.

Pictured is the team at CACE Insurance Agency, which islocated at 577 Second Street in Encinitas. They are openMonday through Friday from 9 a.m. to 6 p.m. For moreinformation, call 1 (800) 967-3306 or visit www.healthplansusa.com. Courtesy photo

CHAMBERPROFILE

Green insurance agency is owned andoperated by Encinitas residents

ENCINITAS FIRST • SEPTEMBER 2010 3

MiraCosta College’scommitment to studentsuccess and excellencewas just recognized by theAccrediting Commissionfor Community and JuniorColleges, or ACCJC, whichreaffirmed the college’saccreditation for six years,the maximum timeallowed. This reaffirma-tion is a reflection of Mira-Costa’s continued tradi-tion of providing qualityinstruction and supportservices that allow stu-dents to pursue andachieve their educationalgoals. The reaffirmationalso reflects the tremen-dous steps the college hastaken in the developmentof a more collegial, inclu-sive and comprehensiveeducational environmentthat results in better edu-cational outcomes for stu-dents.

MiraCosta College hasa proud history of servingthe coastal North SanDiego County community.As the college begins anew academic year, ourmain priority is our stu-dents and their success —there is no more impor-

tant goal. As our graduatesand current studentsattest, MiraCosta’s facultyand staff are diligent inensuring that studentsreceive an outstandingeducational experience,and make student successtheir top priority. It is thisattitude of excellence thathas helped propel thou-sands of MiraCosta gradu-ates to achieve their goalsand dreams.

In recent years, theAccrediting Commissionhas turned its careful eyeto California’s communitycolleges in order to ensurethat they are adequatelymeeting educational stan-dards. Community col-leges are held to high stan-dards of student successand institutional perform-ance, and being accredit-ed is an integral part ofassuring quality. Being anaccredited college meansthat our students canreceive federal financialaid and veteran benefits,and have the assurancethat their course work willbe accepted elsewhereshould they transfer.The process for reaffirma-tion of accreditation isintense — at MiraCosta,our administrators, facultyand staff developed anextensive 300-page self-

MiraCostaachievescontinuedaccreditation

Spotlight on Higher Education

FRANCISCORODRIGUEZ

❚ see Spotlight on 11

ENCINITAS — EncinitasAcupuncture and MassageInc. has been in Encinitassince 1983. The group ofhealth practitioners offersholistic acupuncture, mas-sage therapy, chiropracticcare and nutrition.

“We are a locally ownedand operated business thathas been in the same loca-tion for the last 27 years,” saidco-owner Francine Chandler.

“There are eight ownerswho purchased the existingbusiness in 1990,” Chandlersaid. “We are a historic build-ing — the first doctor’s officein downtown Encinitas. Thebuilding is on the monthly

historical walk by theHistorical Society.”

Co-owner Kristi Thomasfeels that by truly listening totheir clients, they are able tooffer the best care. “We really

take the time to listen to whatour clients’ needs are for theirhealth and well-being,”Thomas said. “There is alter-native health care available,that is reasonably priced, in

your own city,” she added.Donna Anselmo, co-

owner, touted the longtimelocation of the practice andthe variety of services offeredas ways EncinitasAcupuncture and MassageInc. helps the community.

“We offer different servic-es in one location and asteam room,” she said. “Mostof our practitioners havebeen here for many years. Weare owner-operated. And wedo it all in a homey, peacefulenvironment.”

Chandler said she par-ticularly appreciates beingable to walk to everything

COAST CITIES — Sevencandidates have tossedtheir hats in the ring for theNov. 2 San Dieguito, Ran-chos Santa Fe and SolanaBeach School Board races.Aug. 6 was the last day tofile. Candidates running forthe three seats open in theSan Dieguito Union HighSchool District include:

— Andrew Brown ofEncinitas, governing boardmember Cardiff School Dis-trict

— Barbara Groth ofRancho Santa Fe, currentSDUHSD president

— Amy Herman ofCarmel Valley, businessowner/parent

— John Salazar of Ran-cho Santa Fe

— Rick Shea of Encini-tas, retired administrator

— Sandra Timmons ofEncinitas, community vol-unteer

Candidates in the Ran-cho Santa Fe School Dis-trict, with two seats avail-able, include:

— Frank Todd, of Ran-cho Santa Fe, businessowner/parent

— Marti Ritto, of Ran-cho Santa Fe,businessowner/ parent

In the Solana Beach Dis-trict, incumbents Jeff Busbyof Solana Beach, Vicki Kingof Carmel Valley and DebraSchade of Solana Beach, arecurrently running againand are unchallenged.

Candidatesfile for highschoolboard race

ENCINITAS — The grandopening of the city’s newestmixed-use developmentdowntown is within sight.According to the project’sdeveloper, John DeWald,while residents and retailersshould be arriving by earlySeptember, the official open-ing of Pacific Station will be inOctober.

As the date nears, detrac-tors of the project seem tohave quieted at PlanningCommission and CityCouncil meetings and someare hailing the $45 milliondevelopment as a bellwetherfor a new time in the city’sfuture. “This is what develop-ment is moving towards,especially along transporta-tion corridors and placeswhere land is scarce such asthe coast,” said CynthisSeanz, an Encinitas residentwho relocated from the East

Mixed-use projects multiply in downtown

Pacific Station, the newest mixed-use building in downtown, is scheduled to celebrate itsgrand opening in October of this year. Courtesy photo

Encinitas Acupuncture and Massage Inc. is located at 121W. E Street. They are open Monday through Saturday from8:30 a.m. to 6:30 p.m. For more information, call(760) 942-1128 or visit www.encinitasacupuncture.com.Courtesy photo

ENCINITAS — The Fall2010 issue of Encinitas NOW!,the official quarterly e-newsletter produced by thecity of Encinitas, is now avail-able online at www.City-ofEncinitas.org and via e-sub-scription at www.CityofEncinitas.org/CE/E-SubscriptionsLogin/.

At that site, people cansign up to receive diverse citypublications and notificationsdelivered straight to theirinbox. For those without ahome computer, free accessto computers is available atthe Encinitas Community/Senior Center and locallibraries.

“We publish EncinitasNOW! to keep residentsapprised of city news andcommunity activities,” Recre-ation Supervisor Nick Bucksaid. “The Fall 2010 issue fea-tures upcoming events suchthe Oct. 3 Feeling Fit Festival.

It presents information on thePacific Station mixed-useproject and additional park-ing downtown, highlights theGeneral Plan update processunder way and shares safetyadvice from the EncinitasSheriff’s Station and the city’sFire Department, including afree program for seniors thatprovides and installs residen-tial smoke detectors. Readerswill find all this and muchmore to enjoy, including great

photos.” According to Buck, the

newsletter is easy to navigate,with embedded hyperlinksthat quickly take readers toadditional information. “Westrive to make EncinitasNOW! relevant, engaging andhighly informative. We wel-come suggestions on ways toimprove the publication,” hesaid, inviting people to e-mailtheir comments to him [email protected].

City newsletter availableonline and via subscription

CHAMBERPROFILE

Health practitioners have been in business for almost 30 years

❚ see Practitioners on 8

❚ see Mixed-use on 11


527 Encinitas Blvd.Suite 106

Encinitas, CA 92024Phone: (760) 753-6041

Fax: (760) [email protected]

Interim ExecutiveDirector

Stephanie EdwardsExecdir@

encinitaschamber.com

Executive Board

Board of Directors

PresidentAngel Haag

[email protected]

SecretarySuzanne Perez Swanson

[email protected]

TreasurerMelaini [email protected]

Board Members

Lynn [email protected]

Al [email protected]

Robert GattinellaGatinella Construction

[email protected]

Alfredo GonzalesGarcia’s Restaurantalfredo_l_gonzales@

yahoo.com Vanessa KellerComerica Bank

[email protected] NelsonNettie’s House

[email protected]

Jim SilveiraRancho Costal Humane

Societyjsilveira@

rchumanesociety.org

Chamber MembershipLiaisons

Debbie Caligiuriadmin@


Marilyn Phenowinfo@


SUBMISSIONSTo submit articles, photos and

press releases forconsideration for an

upcoming issue,please e-mail:

[email protected]©2009 ENCINITAS CHAMBER OF COMMERCE

Advertising/ProductionCOAST NEWS

GROUP828 North CoastHwy. 101, Suite C

760-436-9737E-mail:

[email protected]

Small businessmatters: Be open to changeBy Robert W. GoldfarbPRESIDENT, URBAN DIRECTIONS, INC.FROM WWW.USCHAMBERMAGAZINE.COM

I’ve been advising managers and manage-ment teams throughout the world for 30 yearsand am endlessly peeling back the onion tolearn why some companies succeed while oth-ers fail.

Certainly, timing, luck, and the economy canshape a P&L, but at the onion’s core are reasonsfor success or failure that are far more personal.

In successful companies, nothing is immuneto debate, not even products and services uponwhich the company is built. At managementmeetings, “That could work” is heard, ratherthan “We tried that years ago and it flopped.”Exchanges between managers are passionatebut respectful. No one who voices skepticism oran irreverent idea is made to feel stupid or dis-loyal to the organization.

The freedom to suggest bold or opposingideas is absent in unsuccessful companies.Management teams in such companies are soresistant to change that it’s risky for a member toexpress doubt or suggest a new approach. Eventhe most confident manager is reluctant to

Turning ‘cannots’into ‘can-dos’By Tom DonohuePRESIDENT AND CEO, U.S. CHAMBER OF COMMERCE

Congress has concluded one of the mostconsequential periods of legislative activity inrecent memory. It passed a major stimulus bill,a health care bill, and financial regulatoryreform. It dramatically increased spending,taxes, and regulations.

Now is a good time to step back and askwhat it all means — for us as individuals, for ourbusinesses, and for our country.

Beyond disagreements over specific bills,there’s really only one debate that matters: Dowe want a free enterprise economy thatempowers individuals, unleashes the creativityof the American people, and a government thatunderstands its limited role? Or do we want acommand-and-control economy where gov-ernment makes all the decisions?

There is something called “The TenCannots” that crystallizes this debate. It is oftenattributed to Abraham Lincoln, but it was actu-ally written by an inspirational speaker,Reverend William Boetcker:

— You cannot bring about prosperity by dis-couraging thrift.

— You cannot strengthen the weak by weak-ening the strong.

— You cannot help little men by tearing

By Tom DonohuePRESIDENT AND CEO,U.S. CHAMBER OF COMMERCE

The health care bill, inaddition to creating burden-some mandates and highertaxes, means one other thingfor small businesses — it’stime to buy a few extra filingcabinets. That’s because a lit-tle-noticed provision of thenew law will change the taxfiling rules for business trans-actions with government,nonprofits and businesses ofany size — creating moun-tains of new paperwork and aslew of unintended conse-quences.

Under current law, a busi-ness that purchases morethan $600 in services from aself-employed independentcontractor during a calendaryear is required to file a 1099form with the IRS disclosingthe name, address, TaxpayerIdentification Number of thecontractor, and amount paid.Purchases of goods or trans-actions involving corpora-tions are currently exemptfrom this reporting require-

ment.This will change dramati-

cally in 2012 when newreporting requirements comeinto effect. Businesses willhave to keep track of all non-credit card purchases madethat exceed $600 in a calendaryear. This includes goods aswell as services and alsoapplies to purchases from acorporation. If, for example,your business buys $600 inoffice supplies from a singleretailer, you will be requiredto file a 1099 form. Multiplythis by the number of vendorsthat you do business with andyou have a big headache.

It’s easy to imagine roomsfull of receipts and 1099s — allof which must be filed appro-priately. This requirement willmake accounting exponen-tially more burdensome, andit will force businesses todivert scarce resources fromserving customers and creat-ing jobs to bookkeeping andtax filing. If this sounds like arecipe for disaster, that’sbecause it is.

The new reporting

requirement may also causebusinesses to run into prob-lems with the IRS. If the rev-enue reported to the IRS on1099s doesn’t match withcompany reported revenue,the vendor could be subjectto a costly and time-consum-ing audit. And with 40 millionentities required to file 1099sunder this rule, it’s not hard toimagine that mistakes will bemade.

These rules may alsocause businesses to limit thenumber of suppliers they usein order to cut down onpaperwork. It’s possible thatsmall businesses — whichoffer a narrower range ofgoods and services — couldbe left out in the cold. Thisisn’t good for anyone. TheU.S. Chamber urges Congressto repeal this reporting provi-sion so that businesses canfocus on what they do best —providing goods and services,creating jobs, and stimulatingeconomic development. Ifpolicymakers fail to act,they’ll be putting the brakeson badly needed job creation.

A prescription for paperwork

From www.uschamber magazine.com

On the positive side, infla-tion remains benign andretail sales increased a bit,after falling in the previoustwo months. But this goodnews was somewhat offset bya widening trade deficit and adrop in productivity.

Consumer PriceIndex?

The Consumer PriceIndex, or CPI, increased 0.3percent in July after declining0.1 percent in June. The risewas mostly due to a jump inthe energy index, whichincreased for the first timesince January. Over the pastyear, the CPI increased only1.3 percent. The core CPI rosea more modest 0.1 percent inJuly, half the pace of the previ-ous month. Over the year,core prices were up only 1.0percent, a clear indicationthat inflation remains con-tained and will remain so in

the near-term.

Retail SalesRetail and food services

sales rose 0.4 percent in Julyafter falling in May and June.Sales at gasoline stations (+2.3percent) and sales of motorvehicle and parts (+1.6 per-cent) contributed to theincrease. Excluding auto andgasoline sales, core retail saleswere down 0.1 percent in July.While not an outright weakreport, incoming sales datapoint to only modest con-sumption growth in the thirdquarter.

International TradeAccording to the Bureau

of Economic Analysis, theU.S. trade deficit in goods andservices widened to $49.9 bil-lion in June, following arevised $42.0 billion gap inMay. June exports decreasedby $1.9 billion (-1.3 percent)from May. The decrease inexports was driven in part by

decreases in capital goodsand food sales. Imports were$5.9 billion higher (3.0 per-cent) than the previous level.Imports remain strongbecause of improving domes-tic conditions. Weakereconomies abroad will likelyhamper export growth in thesecond half of the year.

Productivity & LaborCosts (Q2)

Nonfarm business pro-ductivity fell 0.9 percent at anannualized rate in the secondquarter of 2010. Productivityhad been increasing at everlower rates over the past yearbefore finally turning nega-tive in the second quarter.The decline was the result ofan increase in hours workedthat was larger than theincrease in output. Hourlycompensation fell beforeinflation and was flat afterinflation. Combined with

Inflation remains contained

FROM THE DESK OF THE INTERIM EXECUTIVE DIRECTORThe Encinitas community is fortunate to

have a phenomenal mix of industry, retail busi-ness, banking, healthcare, food service andeducation, along with talented entrepreneurialdiversity thrown in for good measure — allworking together for its benefit.

During the past several months,we have taken steps to hone the focusof the chamber’s activities on theneeds of the unique business com-munity within Encinitas by develop-ing a strategic vision for how wecould best advance the well-being ofour dynamic and diverse member-ship. We have developed an organiza-tional structure for the future thatcontinues to make great strides onbehalf of the local tourism industry andaddresses issues specific to the nontourism-based business community.

Benefits of membership include a variety ofeducational programs geared toward the needs

of small and home-based businesses, includingthe development of a small business workshopsurvey, listing workshops that would help youexpand your business; educational monthlynetworking luncheons held on the first

Thursday of the month and a varietyof exciting community health careforums, an interactive evening withEncinitas’ finest medical practition-ers.

This paper brings heightenedexposure for chamber members, withdistribution to more than 6,500homes and businesses in the NorthCounty and Encinitas community.

We hear your concern; therefore,we are diligently working on our web-

site to enhance its usefulness in attractingthousands of visitors and residents who arelooking for a variety of business products andservices.

Throughout our website you will find infor-

mation about the chamber’s benefits, activitiesand marketing opportunities. You will discoverthat membership in the Encinitas Chamber ofCommerce is an investment in the future of ourcommunity and its economic environment.Best of all, your membership investment is taxdeductible as an ordinary and necessary busi-ness expense.

As a member of the chamber you will alsohave the opportunity to help carry out thechamber’s program of work and give your busi-ness positive exposure through business-to-business contact, sponsorship and unparal-leled marketing opportunities.

The Encinitas Chamber of Commerceboard of directors, staff and volunteer partici-pants are committed to working hard on yourbehalf to ensure the future of Encinitas’ econo-my and quality of life. If you have any furtherquestions, contact me at (760) 753-6041.

We look forward to your involvement in thisdynamic and proactive business organization.

STEPHANIEEDWARDS

❚ see Inflation on 11

❚ see Change on 11

❚ see ‘Can-Dos’ on 11


A ribbon cutting was held recently at Olivenhain Country Preschool. Pictured are ambassador Sunshine Smith of Taylor Place Realty; Camden; Zara;Brendan (peeking through); Mason; Sunshine; Rene holding Rhys and Samuel; Debbie Caligiuri, Encinitas Chamber of Commerce membershipsales; director Kathy Barry, cutting ribbon; Dolly; Peter and Piers in back; Jackie; Kim holding Avery inback; ambassador Joan Faust with San Diego Trust Bank; and Andrew. Under new ownership,Olivenhain Country Preschool and Infant Center for the Arts maintains the same high quality andnurturing care and staff as always, but now has a new look with the renovations and curriculumadded. The school is located at 448 Rancho Santa Fe Rd. in Encinitas. For more information, visitwww.ocppreschool.com. Courtesy photo

OLIVENHAIN COUNTRY PRESCHOOL

ENCINITAS — One ofSan Diego’s “Best Of” der-matology and cosmeticsurgery offices, AdvancedDermatol-ogy andCosmeticS u r g e r y,has addedD a r i nMartel, aboard-cer-tified PA toits staff.

Martelhas more than seven yearsexperience prior to joiningDr. Ali Lashgari’s practice.

Advanced Dermatologyand Cosmetic Surgery,located at 477 N. El CaminoReal, Suite A-300 in Encini-tas, has also extended itshours.

See www.doctorlashgari.com for details.

What’s new at AdvancedDermatologyand CosmeticSurgery

DARINMARTEL

ENCINITAS — The city ofEncinitas Parks andRecreation Department isproud to announce its fourthannual Feeling Fit Festival,taking place on Oct. 3.

This free event will show-case an assortment of inno-vative ways to stay fit. Therewill be a variety of excitingfree drop-in activities for allages, including a 30-foot-tallrock wall climb; sports gameslike a surfing simulator, a golftee up and an obstaclecourse; a jousting arena andbasketball shoot out; fitness,sports and martial artsdemos; the Chili’s Hike andSeek guided trail hike; freebike safety and maintenanceinspections; jump-houses;local health and wellness

vendors; free samples andother giveaways.

This fun event will have adeejay spinning energeticmusic to keep you moving aswell as many health and fit-ness exhibitors with informa-tion and giveaways promot-ing fitness and well-being.

The 2010 Feeling FitFestival will take place from10 a.m. to 2 p.m. Oct. 3 at LeoMullen Sports Park, located at951 Via Cantebria inEncinitas. Parking is availablein the Encinitas RanchShopping Center.

For more informationabout the Feeling Fit Festival,visit www.EncinitasRecReg.com or call the Parks andRecreation department at(760) 633-2740.

Feeling Fit Festset for October

ENCINITAS — Duringthe month of September, SanDiego Botanic Garden isoffering discounted mem-berships to active militarymembers and their families.

Annual Family Member-ships, regularly priced at $75, are offered at $25. Indi-vidual Memberships, regular-ly priced at $50, are availableat $17. These rates apply tonew or renewing members.

This offer is made possi-ble due to the generosity ofFrances Hamilton White. Jointoday and participate in thiswonderful program honor-ing the military.

Active military and theirfamilies may stop by SanDiego Botanic Garden to joinand participate in this specialoffer during the month of

September only. Active dutymilitary I.D. required.

This offer is not availableonline and must be pur-chased at the garden, 230Quail Gardens Drive. Forinformation, call (760) 436-3036, ext. 217. Visit www.SDBGarden.org for moreinformation.

San Diego Botanic Gardenoffers military discounts

ENCINITAS — Trends 4 21 offers personalizedhealth care involving weightmanagement, supplemen-tation, compatibility withfood groups, medical inputand nutrigenomics. Ownerand president Arnie Miller,Ph.D. started the businessin 2008.

Nutrigenomics uses anindividual’s genetic profileto identify their predetermi-nation to absorb antioxi-dants from the food theyeat. Another test offered atTrends 4 21 will indicate thebalance of carbohydrates,fat and protein to an indi-vidual’s diet that will helpthem maintain an appro-

priate weight while alsodetermining the type ofexercise program an indi-vidual should be perform-ing.

Trends 4 21 currentlyhas five patients approvedfor five different tests todetermine the role a per-son’s genes will play in thequality of life they will have.

“Trends 4 21 takes a per-son’s ability to design theirown personalized healthcare to a higher level andprovides them with benefitsof information that was notavailable to them previousto gene analysis,” Dr. Millersaid.

“We go further than justgiving an individual theirtest results. We have aweight management pro-gram using regular food

that is medically sound andis currently being success-fully used worldwide. It is

also cost-effective andteaches people how to loveto eat the right way.”

Dr. Miller offers his

patients information thathe says will help othersexperience a better lifestyle.For him, it is all about therelationships he forms. “Myskills with people throughlife coaching and my abilityto build relationshipsthrough positive connec-tions and my caring spiritfor others,” he said inresponse when asked whathe can bring to Encinitas.

Dr. Miller is happy to be practicing locally inEncinitas. “I was a professorat UCSD School ofMedicine and have lived inEncinitas for more than 30years,” he said.

Among his favoritethings to do in Encinitas aremeet new people andattend functions like street

CHAMBERPROFILE

Genetics used to personalize health care

27 Quick & Easy Fix Ups to SellYour Home Fast and for Top Dollar

ENCINITAS - Because your home may well

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Order your free report today. To hear abrief recorded message about how to oder yourFREE copy of this report, call 1-866-835-7759ID#4623. Call anytime, 24 hours a day, 7 daysa week.

This report is courtesy of Ranch & Village Homes, representative for Coldwell Banker. Not intended to solicit properties currently listed for sale. Copyright (c) 2010

GRAND OPENING!September 18 • 1:00-6:00 p.m.257 N. El Camino Real Ste A

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❚ see Genetic on 11


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ENCINITAS — ACommunity GardenCommittee, appointedby City Council and madeup of community volun-teers, has been workingfor more than a year tosite a community gardenin Encinitas. Through acooperative venture ofthe Encinitas UnionSchool District, or EUSD,and Home Town Farms,the city of Encinitas willfinally get a communitygarden.

On June 29 EUSDapproved the proposal toallot 5 acres of school dis-trict property on QuailGardens Drive to be usedas a community gardenand a vertical growingfarm.

Gordon Smith, thechair of the CommunityGarden Committee andDan Gibbs, CEO of HomeTown Farms, approachedthe school district withtheir proposal to have ajoint community gardenand vertical growing farmon the school district site.Home Town Farms willgrow and supply vegeta-bles and berries for theschool district’s food serv-ice program.

EUSD Superinten-dent Tim Baird wasenthusiastic about theproposal and presented itto the school board fortheir review andapproval. The schoolboard voted 4-1 for theEUSD farm and to put abond initiative on theNovember ballot to cre-ate a learning center onthe property.

Under a plan con-ceived by the school dis-trict administration,community garden com-mittee and Home TownFarms, the communitygarden will be givenproperty to create thegarden on the site onQuail Gardens Drive.Once the plan is finalized,it will go to the EUSDboard for final approval.

For more informationor to volunteer assistancewith the many facets ofbuilding a communitygarden, e-mail the com-mittee at [email protected]

Check the communi-ty garden blog at encini-tascommunitygarden.blogspot.com.

Communitygardencoming toEncinitas

The EncinitasChamber ofCommerce,

it just works!

Terry Oshrin willpresent an unusualexhibition asSeptember Artist ofthe Month atSt.Tropez Bakery &Bistro in TheLumberyard inEncinitas. Oshrin cre-ates handmade, col-orful mosaic artpieces where she uti-lizes colored glass,stones and glass bedsto create the mosaicpattern and designsof pieces she calls hergeckos.Courtesy photo

ARTISTOF THEMONTH

The new “Town of Encinitas”was recently unveiled at aribbon-cutting ceremony atthe Garden Railroad of theSan Diego Botanic Garden.Encinitas Mayor DanDalager and EncinitasCouncilwomanTeresa Barthwere on hand to cut the rib-bon along with Bob Kaplanof the San Diego GardenRailroad Society. Kaplan andmany members of theRailroad Society created thenew Encinitas, complete withthe infamous boat apart-ments. They also donatemany volunteer hours tomaintain the popular rail-road exhibit at the garden.Courtesy photo

TINY TOWN

ENCINITAS — DebraBurnett, Psy.D., CGP; clinicalpsychologist, is opening heroffice this month in Encinitas.

“We offer psychologicalservices including individualand group psychotherapy,and counseling for adoles-cents, adults and seniors,”Dr. Burnett said. “Our prac-tice specializes in evidence-based therapies includingcognitive behavioral therapy(CBT), dialectical behaviortherapy (DBT), and accept-ance and commitment thera-

py (ACT). Using an integrativeapproach, we provide valu-able tools to assist people incoping with life stressors, lifetransitions, and struggleswith mental illness.”

Dr. Burnett has previouslyworked at Psychiatric Centersof San Diego, Sharp MesaVista Hospital, StanfordUniversity’s Help Center, theV.A., and the National Centerfor Post Traumatic StressDisorder.

“We offer integrative andevidence-based treatmentsfor persons suffering from

depression, anxiety, posttraumatic stress disorder,bipolar disorder, adjustmentdisorders, substance abuse,relational problems, bereave-ment and personality disor-ders,” Dr. Burnett said. Dr.Burnett is also certified as a group psychotherapist

CHAMBERPROFILE

Grad Night 2010wants to thank...

Adio Footwear • Allen's NY Pizza • America's Finest City DixielandJazz Society • Boomers!• Bully's Del Mar • California MusicStudios • Cardiff Seaside Market• Cedros Soles • Coast Brake &Wheel• Cohn Restaurant Group • Comedy Traffic School • CoxCommunications • Del Mar Thoroughbred Club • Detour Salon •Dr. Barry R. Mozlin Optometrist • Encinitas Café• EncinitasSurfboards, Inc. • Firenze Trattoria • Flippin" Pizza (Encinitas) •Hansen's • Henry's Market (Encinitas)• Herman Cook Volkswagen• Hornblower Cruises & Events • In-n-Out Burger • Jimbo'sNaturally • K1 Speed• Ki's Restaurant • La Paloma Theatre • LasOlas Mexican Restaurant • Lisa Kaufman Designs.com • Mr. Sushi• North Coast Repertory Theatre• Old Town Theatre (CygnetTheatre Co) • Outback Steakhouse • Pat and Oscar's Restaurant• Rancho Auto Body • Real Mex Restaurants • Reuben H. FleetScience Center • Rubio's Restaurants, Inc.• San Diego Air &Space Museum • San Diego Aircraft Carrier Museum • San DiegoNatural History Museum • San Diego Repertory Theatre • SanDiego Symphony • Sea World • Sony Electronics • Spy OpticSunglasses • St Tropez Bakery & Bistro • Stussy, Inc. • The FishMarket • Today's Pizza and Salad • Ultrazone Laser Tag • VGDonuts and Bakery

SAN DIEGUITO

HIGH SCHOOL ACADEMY

A special thank you to the over 200

volunteers who helpedmake Grad Night 2010

a successSDAF Grad Night Council

Psychologist to bring years of experienceand a variety of treatments to Encinitas

DR. DEBRA BURNETT

❚ see Psychologist on 8


The EncinitasChamber of Commercewould like to welcome allnew and renewingmembers.

New members• Davis Pediatric Dentistry• Debra Burnett Psy.D.• Encinitas Acupuncture &

Massage

• Angel Haag• Pacific Wealth Management• Pacific Oncology &

Hematology• UC San Diego Cardiology• PrePaid Legal, Robert

McNulty• Rady’s Children Specialist

of San Diego, A MedicalPractice Foundation

Renewing members• 2000, Coldwell Banker, Jan

Grieder• 1988, Encinitas Foreign &

Domestic• 2000, Kent C. Howard,

DMD ( Cardiff )• 2000, North County Transit• 2000, San Diego Botanical

Gardens

• 2008, Bentley’s Steak &Chophouse

• 2009, BHA, Inc.• 2009, Comerica Bank-

Encinitas Banking Center• 2000, Legoland California• 2000, Wealth Preservation

Welcome!

New memberplaquessuppliedby:

San Dieguito High School Academy’s Grad Night 2010 on June 18 was a huge success accordingto organizers. Nearly 300 graduating seniors came out for this all-night party and enjoyed giantjumpies, a 200-foot slide, human Foosball, carnival games, raffle prizes and more. The SanDieguito Academy Foundation wants to thank the business community and volunteers whohelped make this a safe and sober night full of memories. Pictured above, from left, are AudreyMatthess, Sammy Maisel, Alex Henline, Callie Mahlan and Matt Morris. Courtesy photo

GRADNIGHT

ENCINITAS — Print andCopy House, owned byManee Hear, began inEncinitas in November 1996.

They specialize in full-service custom printing, withremarkably fast turnaroundtime at prices competitivewith commercial printers.“We are a local company thatunderstands what it takes toserve our market and keepour customers happy,”Manager Angela Hear said.

“For more than 10 yearswe have built a reputation forfast, affordable, professionalprinting with unbeatable per-sonal service,” Hear said. Withso much to offer so close tohome, Hear called Print andCopy House “your one-stopcommunity source for allyour printing needs.”

Print and Copy Housejoined the EncinitasChamber of Commerce fornetworking and to get theirname out.

In a time when many areopting for online printers,Print and Copy House offers

its clients personal customerservice. “Unlike online print-ers, we like face-to-face busi-ness so we can have a betterunderstanding of what thecustomer really wants,” Hearsaid.

When asked what the bestpart about having a businessof Encinitas, Hear said it is thepeople. “The free-spiritedenvironment with a diversegroup of customers,” she said.

Print and Copy Housewants people to know that inaddition to printing, bindingand graphic design, they alsospecialize in invitations and

invites the public to stop infor a free quote.

Print and Copy House islocated at 523 Encinitas Blvd.,Suite 104-6. They are openMonday through Friday from9 a.m. to 6 p.m.

For more information,call (760) 632-8911 or visitwww.printandcopyhouse.com.

Fast and professional at Print & Copy House

CHAMBERPROFILE

through the National Registryof Certified GroupPsychotherapists. Her practiceoffers evening and weekendhours and works with a widerange of problems, issues andsymptoms.

Dr. Burnett joined theEncinitas Chamber ofCommerce for exposure andnetworking.

She hopes to bring toEncinitas a personalized envi-ronment and approach forsupporting the community’smental health needs.

“I am excited by theopportunities to collaboratewith other local health careproviders,” Dr. Burnett said.“Encinitas is one of myfavorite places, it’s incrediblybeautiful here and so wonder-ful to be so close to the ocean.”

Dr. Burnett’s favorite

things to do in Encinitasinclude watching sunsets,connecting with family andfriends and enjoying thebeach.

“When you or someoneyou care about is having emo-tional or mental health prob-lems there is a safe and confi-dential place to go to get help,support and information,” Dr.Burnett said.

“We are here to serve you;if we cannot provide you with

the help you need we will doour best to assist you in findingalternative solutions,” sheadded.

Dr. Burnett’s office is locat-ed at 355 Santa Fe Drive, Suite200 in Encinitas.

The office is open byappointment only, Mondaythrough Saturday from 9 a.m.to 7 p.m.

For more information, call(760) 635-3310 or visitwww.drdebraburnett.com.

Psychologistcontinued from 7

clean the main thoroughfaresfour times a year,” HowardWhitlock, assistant superin-tendent of public works, said.“We can’t afford five to sixtimes, and there’s a prettygood level of service.”

Also at issue is that theproperty under discussion isshared by different entities,Whitlock said. Each side isturf protective, and little

seems to get done. Breidenthal too under-

stands the struggle. “The rail-road and the city don’t getalong,” he said.

In Whitlock’s experience,there have been maybe fivecalls on the matter, but noofficial complaints.Breidenthal advises all dis-gruntled customers to con-tinue calling and to stay onthe main road for now, wherethe thorn concentration isless.

Bike riderscontinued from 1

event and get exposure to allthe families that will be there

throughout the day and alsobe mentioned as a vendor inour program.

— Become a volunteer:We are always looking for

great minds to help on thecommittee as we workthrough all of the details andwe need lots of hands for theday of the event.

For more information,contact Angel Haag at [email protected].

We will see you there!

Oktoberfestcontinued from 1

you need in Encinitas. Thomas agreed. “I per-

sonally like to walk the mainstreet to see what is outthere,” she said.

Anselmo’s favorite things

to do in the area includegoing to the beach, dining,yoga and shopping.

Encinitas Acupunctureand Massage Inc. is holdingtheir first open house from 2to 5 p.m. Oct. 16, servingrefreshments and horsd’oeuvres. There will be

music and informationabout services offered, andguests will have a chance tomeet and talk to the practi-tioners.

When asked what thebest part about having abusiness in Encinitas is,Thomas answered easily.

“Encinitas really has a senseof community and supportwithin its small businesses,”she said.

“It’s very rare these days,especially in fast movingSouthern California, thatpeople who walk throughthe front door of an officeare greeted on a first-namebasis,” Chandler said. “ButEncinitas Acupuncture &Massage is not your averageoffice — it is a rare jewel indowntown Encinitas.”

“People will experiencecare, nurturing, health andwell-being that will relievetheir aches and discomfort,”Anselmo said when askedwhat she’d like people toknow about the practice.Encinitas Acupuncture andMassage Inc. is located at121 W. E Street. They areopen Monday throughSaturday from 8:30 a.m. to6:30 p.m.

For more information, call(760) 942-1128 or visit www.encinitasacupuncture. com.

Practitionerscontinued from 3

Got a businessnews tip?

E-mail info to:[email protected]


ENCINITAS — Celebra-tionworks Theater, foundedby writer Carol Roper, willlaunch the Seaside Off-Broadway Theater on Sept. 11at the Seaside Center, 1613Lake Drive and seeks interest-ed playwrights, actors, direc-tors, and theater lovers.

Celebrationworks at Sea-side’s mission is to encouragea creative, nurturing environ-ment for the development ofa resident theatre companycomprised of playwrights,actors and directors of all

ages, minorities, women andthose who may be dealingwith a physical challenge, toproduce new, original, high-quality theatre.

Celebrationworks onlyproduces original and newplays, and keeps ticket pricesat an affordable $10 and $12per seat.

Living in New York Cityin the 1970s, Roper wasexposed to all kinds of theater.She once climbed two flightsof rickety stairs to see a play ina loft written by a neighbor of

hers, Lanford Wilson, “TheHot L Baltimore.” Wilsonlater won the Pulitzer Prize,and Roper later became com-mitted to bringing the excite-ment of original theatre backto local community.

Because Seaside Centerdonates the space to Celebra-tionworks, Roper is able totake risks that other small the-atre companies must avoiddue to budget constraints,and the false notion thataudiences want to see lastseason’s Broadway leftovers,

or hits of yesteryear. Roperbelieves that audiences areready for the excitement ofdiscovering new plays.

Celebrationworks atSeaside seeks writers whohave completed at least onefull-length or one-act playthat has received a stagedreading, or professional writ-ers crossing from anotherfield. Actors who have cred-its, or are studying acting, anddirectors who have directedbefore are invited to e-mailcelebrationworks@gmail.

com, and attend the firstmeeting Sept. 11, as are allinterested theater lovers.

“Writers, if you have awriting sample (no more than10 pages), we’d love to read it,”Roper said.

Send material to [email protected]. Visitwww.celebrationworks.orgfor details.

Other questions, queriesand sign ups can contactCarol Roper at [email protected].

New theater opening for fledgling writers, performers

From www. uschambermagazine.com

Consumers continue tofocus on paying off existingcredit commitments. Busi-ness confidence remainsstrong, but slightly weakerthan we’ve seen. The labormarket remains troubled.

EmploymentPayroll employment fell

by 131,000 in July, largelydue to 143,000 fewer tempo-rary Census workers. Totalprivate employmentincreased by 71,000 in July.Manufacturers increasedemployment by 36,000 jobs,up from a 13,000 increase inJune. Growth in the servicesector was comparable with38,000 jobs added in July.The beleaguered construc-tion industry shed employ-ees for the third straightmonth. The unemployment

rate remained unchanged at9.5 percent, as people againleft the labor market. Aver-age weekly hours workedincreased 0.1 hours to 33.5in July.

Employment in May andJune was revised downward97,000. The employmentrate may deteriorate a bitgoing forward as workerswho left the labor market re-enter.

ISM ManufacturingSurvey

The Institute for SupplyManagement’s (ISM) manu-facturing survey decreasedin July to 55.5, from 56.2 inJune. However, the indexhas been above the expan-sionary threshold of 50 for afull year. Six of the index’s 10components rose in July.Even as the index continues

its months long slide, busi-ness confidence remains upfrom recent lows, and themanufacturing sector con-tinues to hold up reasonablywell, albeit not spectacular-ly.

ISM ServiceIndustry Survey

The Institute for SupplyManagement’s (ISM) non-manufacturing indexincreased in July to 54.3,from 53.8 in June. This is theseventh consecutive monththe index has been abovethe expansionary thresholdof 50. Three componentsincreased in July, but theother seven componentsfell. Despite this dip, busi-ness confidence is up fromrecent lows, and the servicesector continues to hold upwell relative to the past year.

Factory OrdersNew orders for manu-

factured goods fell 1.2 per-cent in June after decreasing1.8 percent in May. Non-durable shipmentsdecreased 1.3 percent whiledurable shipments fell 0.3percent. This report is con-sistent with other data onmanufacturing, whichpoints to continued growth,but at a slightly slower pace.Weak confidence in thelabor market is hamperingconsumer spending at themoment. When that confi-dence rebounds, consumerswill return to the stores anddrive growth in factoryorders.

Consumer Credit?According to the Federal

Reserve, consumers are stilltrying to lower the existing

credit balances they have.Consumer credit outstand-ing declined again in June atan annual rate of 0.7 per-cent. In the second quarter,consumer credit declined atan annual rate of 3.2 per-cent. Revolving credit bal-ances fell by 6.5 percent atan annual rate in June andfinished the second quarterdown 9.4 percent. Nonre-volving credit balancesincreased in June at anannual rate of 2.4 percentafter increasing 1.4 percentin May. Over the secondquarter, nonrevolving bal-ances increased 0.1 percent.In sum, credit balances fellby $1.3 billion in June.Despite improvements inthe terms of credit, con-sumers remain intent oncarrying lower balances andimproving their personalbalance sheets.

Many consumers focusing on paying off debt

ENCINITAS — San Die-guito Art Guild’s Off TrackGallery located in the Lum-beryard Shopping Center indowntown Encinitas hasspace available for rent for 3-dimensional artists. Thisincludes small sculpture,pottery, fiber art, glass artand other original, hand-made art. The space is notavailable for jewelry artistsbecause that category is fulland there is a waiting list.

Artists must join theguild for a yearly subscrip-tion of $75. The rental for agrouping of three cubes(each cube is 18-by-18-by-18) is $50 per month. Inaddition the artist must bewilling and able to staff thegallery for two half-day shiftsper month and performsome other task related tothe running of the gallery.

The gallery is located indowntown Encinitas in theLumberyard shopping cen-ter directly across from thevery busy St. Tropez Bistro.

The guild reports thatsales have been very good inall media. If interested, con-tact Linda Melvin at (619)200-3431 or by e-mail [email protected] toask about the jurying inprocess. To find out moreabout the guild and thegallery, visit www.OffTrackGallery.com.

Artistspacefor rent

13. There are two class timeson Thursdays 6 to 7 p.m. and7:15 to 8:15 p.m. The Mondayclass time is 7:15 to 8:15 p.m.The cost of all the classes is$62.50 residents, and $72.50nonresidents. The classes areheld at the EncinitasCommunity Center, 1140Oakcrest Park Drive. Call(760) 738-4212 or visit www.EncinitasRecReg. com formore information.

Sept. 9The Scarlet Furies and

Gayle Skidmore will performa free concert from 5:30 to7:30 p.m. Sept. 9 at theEncinitas Library, 540Cornish Drive. For moreinformation, visit www.encinitasconcerts.com.

Sept. 10An Artist Sketch Jam will

take place at 7 p.m. Sept. 10 atStudio 2nd Street, 528 SecondStreet in Encinitas. The freeevent will feature a sketch tolive music. For more informa-tion, visit www.studio2ndstreet.com.

Sept. 11A Gala in the Garden will

take place at 5 p.m. Sept. 11 atSan Diego Botanic Garden,230 Quail Gardens Drive. Theevent will feature food, enter-tainment and a sculpture

exhibit. For tickets and moreinformation, visit www.sdb-garden.org.

Sept. 13A free concert, An Evening

with Peter Sprague, will takeplace at 6:30 p.m. Sept. 13 atthe Encinitas Library, 540Cornish drive. For more infor-mation, visit www.sdcl.org.

Sept. 14As part of the MiraCosta

Lecture Series, Rica SirbaughFrench will give a free lecture“We’ve Come a Long WayBaby! Astronomy in the 21stCentury,” at 6 p.m. Sept. 14 atthe Encinitas Library, 540Cornish Drive. For more infor-mation, visit www.sdcl.org.

Sept. 14Free Cardiff Candidates

Forum for the Encinitas CityCouncil will take place at 7p.m. Sept. 14 at Ada HarrisElementary School, 1508Windsor Road in Cardiff.Cardiff Town Council will pres-ent the event. For more infor-mation, visit www. cardifftowncouncil.org.

Sept. 15A lecture by “Downtown

USA” author Susan MaddenLankford will be held in con-junction with a food drive at6:30 p.m. Sept. 15 at theEncinitas Library, 540 CornishDrive. Nonperishables will becollected for the Community

Resource Center. For moreinformation, visit www.encinitaslibfriends.org/Events.php 111.

Sept. 16Encinitas Classic Car Night

will take place from 5:30 to7:30 p.m. Sept. 16 on CoastHighway 101 between D andG streets. There will be morethan 200 cars, live music andgreat dining. For more infor-mation, visit www.encinitas101.com.

Sept. 18The Wavecrest Woodies

event will take place from 8a.m. to 3 p.m. Sept. 18 at theMoonlight Beach parking lot.There will be more than 300cars on view, food, vendorsand more. Visit www.sandiegowoodies.com formore information.

Sept. 19Words Aloud Open Mic for

local authors will take place at3 p.m. Sept. 19 at the EncinitasLibrary, 240 Cornish Drive.The event is presented by SanDiego Writers. Visit www.sandiegowriters.com for moreinformation.

Sept. 24 to Oct. 17Intrepid Shakespeare

Company presents “Romeoand Juliet” at the RoundaboutTheater on the San DieguitoAcademy campus, 800 SantaFe Drive, from Sept. 24 to Oct.

17. Visit www.intrepidshakespeare.com for ticket informa-tion.

Sept. 24The second annual Lima

Bean Faire will take place from6 to 8:30 p.m. Sept. 24 at theSan Dieguito HeritageMuseum, 450 Quail GardensDrive. There will be a talentshow and tequila tasting, foodand more. The cost is $20 and$15. For more information,call (760) 632-9711 or visitwww.sdheritage.org.

Sept. 25The second day of the

Lima Bean Faire will takeplace from 11:30 a.m. to 3p.m. Sept. 25 at the SanDieguito Heritage Museum,450 Quail Gardens Drive.There will be a lima beancookoff, entertainment,bingo and more. The cost is$25 and $20. For more infor-mation, call (760) 632-9711 orvisit www.sdheritage.org.

Sept. 25The third annual Encinitas

Lifestyles Fashion Show willtake place from 5 to 8 p.m.Sept. 25 at Regent Gas Station,710 S. Coast Highway 101.Tickets are $20 in advance; $25day of event. The show willfeature local talent, modelsand fashion unique toEncinitas. For more informa-tion, visit www. encinitas101.com.

Sept. 25Movies in the Park will fea-

ture “Finding Nemo” at 8 p.m.Sept. 25 at Cottonwood CreekPark, 95 N. Vulcan Ave. Theevent is free. Bring blankets,low back chairs and snacks.For more information, visitwww.encinitas recreg.com.

Sept. 26The third day of the Lima

Bean Faire will feature theLima Bean Follies from 12:30to 3 p.m. Sept. 26 at the SanDieguito Heritage Museum,450 Quail Gardens Drive. Liveentertainment will be fol-lowed by dessert. The cost is$20 and $15. For more infor-mation, visit www.sdheritage.org.

ONGOING

Farmers Market— Sundays from 10 a.m. to

2 p.m. at Paul Ecke CentralElementary School

— Sundays from 2 to 5

p.m. at Flora Vista ElementarySchool

Yoga for SeniorsMondays at 2 p.m. at the

Encinitas Community andSenior Center

Wednesdays at 3 p.m. atthe Cardiff Library, www.silverageyoga.org

Horseshoe PitchingAge 12 and up, Tuesdays

and Thursdays at 5 p.m. atOakcrest Park. For more info,call the Cardiff RivieraHorseshoe Club at (760) 436-5166

Calendarcontinued from 2

Got a businessnews tip?

E-mail info to:[email protected]


Sunshine Smith, who sold herself a winning ticket, with Dennis Smith and Suzanne Perez Swanson.

Mary Purviance, San Diego Trust Bank; Uri Akler, NorthstarLimousines; and Maggie Houlihan, deputy mayor ofEncinitas.

Dr. Perry Sexton and Dr. Dave Edmunston ask where ithurts.

Molly Patterson, Ingrid Loreto, Mario Lopez and ArnieSanchez laugh while they work.

John Reinhardt, Reinhardt Insurance Services, wins achance to bet on the horses.

Peter Cota-Robles, director of engineering services with thecity of Encinitas, accepts his coffee and tea basket.

Robin Tarr, Jonathan Tarr Foundation, and StephanieEdwards, chamber interim executive director, make plans.

A very happy Frank del Salvio, Farmers Insurance, is off tothe beach.

James Bond and the Bond girls; Margo Oakley, San DieguitoHeritage Musuem; Eileen Burke; and Sally Foster, MiraCostaCommunity College.

Doug Jones, C.E.R.T., explains services.

That is the only way todescribe the Encinitas Cham-ber of Commerce’s AugustSundowner at Casa de Bandi-ni on Aug. 17. Our famousweather, a beautiful Spanishgarden setting, tables withbrightly colored cloths, deli-cious Mexican appetizers, afriendly, helpful wait staff,unique and fun prizes and thechamber staff and volunteersall came together to produce alovely event with plenty oftime for networking.

Joe Erdelen, Costco,added delicious dessert itemsthat are made in Costco’s bak-ery: red velvet cake, strawber-ry cheesecake and Bostoncream pie. No one went hun-gry and diets were aban-doned.

The team of Dennis andSunshine Smith, Taylor PlaceRealty, oversaw the selling oftickets and the awarding ofthe opportunity prizes. EvenCasa de Bandini staff gotinvolved, bought tickets andwon. Prizes included a surf-board from the chamber; twopairs of tickets to Del MarThoroughbred Horse Racingfrom Andy Lee of Print ZoneEntertainment; a coffee andtea basket from Nettie Nelson,Nettie’s House; a very gener-

ous gift certificate from TedNothorn of Computer Trou-ble Shooters; a necklace fromQueen Eileen’s; a six-pack ofKona Ale and a box of choco-late from Robin Tarr ofJonathan Tarr Foundation;two gift certificates from Jam-roc 101; two Pancake Break-fast tickets from the LionsClub; a bottle of wine fromCatherine Armentrout ofEvents Happen; and a hurri-cane candle holder fromSuzanne of Business Blos-soms Florist.

Angel Haag, president ofthe board, kept her remarksbrief reminding everyone thatthe chamber’s signatureevent, Oktoberfest, is on Sept.26 on Mountain Vista inEncinitas. Check out thisevent on the special websitewhich has been set up forinformation, www.encinitasoktoberfest.com.

Stephanie Edwards, inter-im executive director, wasseen chatting with many ofthe guests and, knowingStephanie, urging them to jointhe chamber.

A very heartfelt thank youto all our guests and memberswho supported this event. Wecouldn’t do it without you!

How marvelous!

August Sundowner:

Quemaravilloso!

Story and photos by Suzanne Perez Swanson


declining productivity,unit labor costs rose 0.2percent at an annualrate in the second quar-ter. With extraordinarylow labor costs andlower productivity lev-els, demand for laborshould increase goingforward.

Inflationcontinued from 4

speak up when teammembers are quick todismiss concerns orideas with a smirk.

Successful managersalso know that a compa-ny, like the human body,has vital signs thatmeasure its well-being.Doctors check yourpulse, temperature, andblood pressure. Success-ful leaders have theirown indicators: Are theirproducts or servicesbetter than their com-petitors? Do they deliveron time? Do they createideas and services thathelp customers stayahead of their competi-tors? Do they, instead ofsomeone in India,answer the telephone?

While serving as aresource to the YoungPresidents’ Organiza-tion, an association ofmen and women whobecame company presi-dents before age 40, Isaw time and again thatsuccessful managers arelaser focused on theirgoals and attainingthem. They are alert toevents gathering overthe horizon that couldaffect their companies.Unsuccessful managers,on the other hand, areendlessly putting outfires, darting from prob-lem to problem, sleep-lessly wondering, “Whydidn’t I get anythingdone today?”

Deep within theonion’s core is perhapsthe most importantquality that successfulbusiness owners andleaders share — joy intaking an idea frominception to a livingcompany. That spark ismissing in unsuccessfulmanagers.

Robert W. Goldfarb ispresident of UrbanDirections, Inc., a man-agement consulting firmthat mentors and advis-es managers and man-agement teams in pub-lic and private compa-nies. He is author ofWhat’s Stopping MeFrom Getting Ahead?,published by McGraw-Hill and available forpurchase on www.ama-zon.com.

Changecontinued from 4

down big men.— You cannot help the

poor by destroying therich.

— You cannot lift thewage earner by pullingdown the wage payer.

— You cannot keepout of trouble by spend-ing more than you earn.

— You cannot furtherthe brotherhood of manby inciting class hatred.

— You cannot estab-lish sound security onborrowed money.

— You cannot buildcharacter and courage bydestroying men’s initiativeand independence.

— You cannot helpmen permanently bydoing for them what theycould and should do forthemselves.

Today, we have a gov-ernment attempting to doall the “cannots.” There’s abetter path. It’s called freeenterprise. It operates ona few fundamental princi-ples: It’s the private sectorthat creates jobs, not gov-ernment; individuals arebetter at spending andinvesting money thanbureaucrats in Washing-ton; the health and safetyof workers and con-sumers can be achievedwithout strangling growthand innovation; Ameri-cans can compete andwin globally if given a levelplaying field; and the abil-ity to risk, fail, and tryagain is at the heart of theAmerican Dream.

Free enterprise hasthe power to turn our“cannot” economy into a“can-do” economy, creat-ing jobs, opportunities,and prosperity. Doesn’t itdeserve our support?

‘Can-Dos’continued from 4

evaluation report; hosted asite visit by peer evaluatorsrepresenting ACCJC; andrepresented the college atthe commission’s Junemeeting. These reaccredita-tion requirements were thevehicles through which thecollege demonstrated itscommitment to, and fulfill-ment of, commission stan-dards. The college’s board,faculty and staff worked tire-lessly to ensure that we notonly met the standards, butalso were honest in assess-ing areas in which we couldgrow.

Reaffirmation of accred-itation is not automatic orguaranteed; in fact, in recentyears, many colleges havereceived a variety of sanc-tions. In MiraCosta’s case,our accreditation was reaf-firmed and the college wascommended in many areas,including our achievementin reestablishing a positiveand collegial environment;the college’s robust use ofmodern information tech-nology; our nationally rec-ognized service learningprogram that partners withmore than 75 nonprofitorganizations and publicschools, and involves morethan 1,000 MiraCosta stu-dents annually; our com-

prehensive library servicesand collections; and ourbeautiful facilities andgrounds that enhance thecollege’s learning environ-ment.

While the college is cele-brating this welcome news,we must now turn our focusto follow-up work thatneeds to be accomplished inthe next three years. As partof our reaffirmation, the col-lege must prepare two fol-low-up reports: one inMarch 2011 and another inMarch 2012. The first reportwill demonstrate the waysin which we are using data-driven, integrated planningin institutional decision-making. The completion

and implementation of thecollege’s Master Plan, cur-rently underway, is key tothis outcome. The secondreport will address recom-mendations concerningstudent learning outcomesand evaluate the efficacy ofour new governance struc-ture. Finally, all colleges arerequired to file a MidtermReport in the third year aftera comprehensive evaluation(March 2013), indicatingfurther progress on recom-mendations and futuregoals. We are fully commit-ted to meeting these highstandards and embrace thisopportunity to improve. Ifirmly believe that MiraCos-ta will be a better college as a

result of fulfilling the com-mission’s recommenda-tions.

The college has so much to be proud of — suc-cessful students, exception-al instructors, state-of-the-art programs, thriving artsand cultural programs, sup-port from our community,and of course, beautifulcampuses. MiraCosta is anexemplary institution andthe future for our college ispromising. Receiving reaf-firmation of accreditationadds another proud mile-stone to MiraCosta’s historyas we strengthen the aca-demic excellence and colle-giality that have long distin-guished this college.

Spotlightcontinued from 3

The beautiful Cardiff campus of MiraCosta college. Courtesy photo

Coast. “Where I’m from, thisis what living looks like,” shesaid. “You walk to transporta-tion or work, to the market,everything.”

Opponents and city offi-cials worried mostly about thetraffic congestion that mightbe generated from a develop-ment in an already dense areaof the city. However, DeWaldsaid the project has takenevery precaution to alleviatetraffic.

“Highway 101 gets about18,000 trips per day; a largenumber are not Encinitas res-idents,” DeWald said. “Withonly 47 residential units, itmaybe generates 400 morecars. In fact, a lot of the tripsthey usually would take, theyaren’t now, like to the beach,grocery store and restau-rants.”

“While Whole Foodsmight generate more traffic,we’re adding 30 percent moreparking on 101,” he said. “Soin the end, we’re slightlyreducing the traffic.”

Nancy Nelson, owner ofCommon Threads in down-town on Highway 101, saidshe is supportive of the newdevelopment. “Change isgoing to happen. If you don’tmanage the change it’s goingto happen to you.”

The Encinitas native saidthat how the character ofdowntown is going to beshaped by the project remainsto be seen.

“There have been peoplewho have had concerns abouttraffic resulting from PacificStation and you’re just notgoing to know the full impactuntil it happens,” she said. Yet,Nelson remains optimisticthat the project will providebenefits to the community.

DeWald said interest ishigh in the 47 residential unitsthat range in price from$300,000 to $1 million.Occupying a prime 1.4-acrelot along Coast Highway 101between E and F streets,Pacific Station provides easyaccess to public transporta-tion, dinning, shopping, anew grocery store and otherservice-oriented businesses.

The project will certainlychange the face of the down-town area but hopefully cre-ate a more cohesive atmos-phere and enhance the senseof community according toDeWald.

The LEED Silver-certifiedbuilding is the first three-storybuilding downtown, withenvironmental improve-ments that allow for greaterefficiency.

Located a block from thecity’s Coaster train station,Pacific Station will also be the

first downtown structure tohave an underground parkinggarage. The two-story, under-ground parking area will have250 spaces.

While Pacific Station is alarge-scale example of mixeduse, other projects exist thatbring work and living closertogether in the downtownarea. Charlie and ShellySougias, owners of Charlie’sForeign Car in downtown,developed a mixed-use proj-ect more than two years ago.

The Second Street build-ing located between G and Hstreets encompasses twoparcels that have three resi-dential units atop three retailand office spaces.

The courtyard brings thedevelopment together andgives it a community-likequality.

“We don’t plan on everselling it,” Shelly said. “Theeconomy has taken its toll onbusinesses but the residentialunits have always been full.”The Encinitas Chamber ofCommerce leased officespace in the building until itbecame financially untenablerecently.

Despite a few setbacks,Shelly said she is a firm believ-er in the mixed-use concept.“I like it, I don’t want us to beanother Del Mar where every-thing on the bottom floor (of abuilding) is banks and insur-

ance companies,” she said.“Encinitas is a great place tolive, I want to support it. Ithink it (mixed-use) justmakes it a more positivedowntown feel.

Shelly said the idea of hav-ing everything necessary for aquality of life within distanceis a distinct advantage.

“There’s more walkabilityand people spending moneyin downtown,” she said. “It’sfun, especially when you cango to 15 restaurants andthey’re all good.”

According to smartgrowth advocates, mixed-usedevelopments provide a hostof advantages.

From a city’s perspective,it can increase revenues withnew retail outlets, promote amore vital commercial districtfor existing businesses in thearea and decrease traffic andthe need for additional infra-structure maintenance.

Community and preser-vation advocates point to thevillage-like atmosphere that ispromoted in projects likePacific Station and theincreased transportationalternatives.

“I’m hoping the trendcontinues and we can providepeople with more housingopportunities that are envi-ronmentally sensitive andpromote a better sense ofcommunity,” Seanz said.

Mixed-usecontinued from 3

street fairs and holidayparades.

“If wellness is part ofyour personal agenda, thencheck out the value of whatwe can offer that can benefityou and lead you to positive

results,” Dr. Miller said.Trends 4 21 is located at

1364 Ahlrich Ave. inEncinitas. They are openMonday through Friday

from 10 a.m. to 6 p.m. For more information,

call (760) 802-1134 or (760)704-0587.

Geneticcontinued from 5

County listings pages.July sales results by

California county (avail-able at the BizBen.comJuly statistics pages) are asfollows: Alameda: 55,Amador: 4, Butte: 5,Calaveras: 1, ContraCosta: 20, El Dorado: 5,Fresno: 34, Humboldt: 1,Imperial: 1, Kern: 30,Lassen: 1, Los Angeles:352, Madera: 1, Marin: 12,Merced: 7, Monterey: 20,Napa: 18, Nevada: 3,Orange: 112, Placer: 10,Riverside: 45, Sacramen-to: 45, San Bernardino: 54,San Diego: 92, San Fran-cisco: 61, San Joaquin: 23,San Luis Obispo: 11, SanMateo: 24, Santa Barbara:27, Santa Clara: 77, SantaCruz: 4, Shasta: 10, Siskiy-ou: 1, Solano: 10, Sonoma:28, Stanislaus: 18, Sutter:5, Tehama: 4, Tulare: 22,Tuolumne: 4, Ventura: 32,Yolo: 7.

Soldcontinued from 1

Encinitas First, September 2010

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