ENBW-2020 Strategy Plan · PDF file›Strong brand portfolio ... Implementation of the...
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Transcript of ENBW-2020 Strategy Plan · PDF file›Strong brand portfolio ... Implementation of the...
Energy needs new impetus
EnBW 2020
Energy needs new impetus
2
Generation / Trading
Major changes in conditions in the energy industry necessitate strategic review
Grids Customers
› Technological developments: more diversity, modularity and granularity in the energy system
› New market participants: more competition and fragmentation of the value chain
› Regulatory framework conditions: undergoing constant change
In summary: conventional business models of large power supply companies no longer work
› Volatile electricity generation
detrimental to grid stability
› Investments of around € 50
billion in expanding the grid
through to 2030
› Conventional power stations
increasingly in back-up role
› Accelerating expansion of smart
grids
› Sustained trend towards
renewable energies
› Operating time of conventional
power stations in significant
decline, accompanied by partly
unsatisfactory margins
› Increasing volatility of prices
and volumes
› Downturn in demand for
electricity and gas
› - Renewables for the most part
in the hands of non-PSCs
(power supply companies)
› Increasingly active role of
customers with changing
requirements – customers
becoming producers and
"energy entrepreneurs"
3
Guidance for 20131
› Adjusted EBITDA -5% to -10% y/y
› Adjusted EBITDA of the Electricity and Trading Segment-30% to -40% y/y
Adjusted consolidated net income1
The changed market conditions are already reflected today in the decline in group profit
1 Figures rounded; figures of the financial year 2011 adjusted; figures in € million
2,343
2,859
Adjusted EBITDA1 Adjusted EBITDA1
Electricity Generation and Trading Business Segment
-18 %
2010 2012
652
964
-32 %
2010 2012
1,320
2,071
-36 %
2010 2012
4
The financial outlook is another pressing reason for a strategic review
› ... the consolidated net income will remain clearly in decline in the long term
› ... the profitability of the current conventional power station portfolio and of the nuclear energy will continue to fall
› ... EnBW's current business profile will not accord with the future distribution of earnings across the value chain
› ... consistent negative contributions will reduce the company's value and attractiveness in the capital markets and put constraints on financing scope
Without countermeasures ...
This is the reason why we need to ...
› ... develop new business models with optimised deployment of capital
› ... invest more in future and promising areas of growth and business
› ... initiate strategic and structural measures with improved efficiency without delay
5
We have set ourselves clear goals for our strategic realignment
›… restore EnBW's competitive edgeand open up long term, sustainable growth options
›... position EnBW as a player in the new energy policy concepts
›… differentiate EnBW from its competitors
›… define measurable goals and make a binding promise of performance
›… convince through its innovative implementation concept and management model
›… inspire EnBW employees
The EnBW 2020 Strategy is designed to ...
6
The EnBW 2020 Strategy is the result of a structured process over several months
Initialparameters
Keynote and core issues
Alternative strategies
EnBW Strategy House
Fundamental convictions of the Board of Management
Assumptions about the environmentthrough to 2020
Strengths/weaknessesanalysis
Filter Filter
October 2012 April 2013
Joint development: Strategy Team, Board of Management, external challenges
› Sustainable company
› Initial contacts› Customer
orientation› Restructuring of the
generation portfolio› Innovative ability› ...
7
Our Strategy House –a keynote and answers to three core questions
Keynote
Our target markets: Where shall we play?
Our strengths: How can we win?
Our organisation: What should our structure be?
8
EnBW 2020 Strategy – New energy concept. Safe. Hands on.The core components
› Two strategic "heartbeats", linked by system competence and market orientation , are given scope through a respectively optimized management model and control methodology:
› Customer proximity: › Innovative strength and product development
› Solution and 100% customer orientation
› Engine room of the new energy policy concepts: › Expansion, efficient and safe operation of the system-critical
infrastructure
› "Secure supply" product for commercial and industrial locations
› Partnership models and dialogue to promote strategic differentiation› Portfolio streamlining through stringent divestment and investment
programme
› Thorough modernisation of EnBW's corporate structure and processes
› Engine room of the new energy concept
The two heartbeatsof EnBW:
› Customer proximity
Reattaining financial strength and returning to profitability through a business model adjusted to accommodate changes in
the market
9
EnBW 2020 Strategy – New energy concept. Safe. Hands on.The specifics
Engine room of the new energy concept
Where shall we play?
How can wewin?
What should our structure be?
Customer proximity
New energy concept. Safe. Hands on.
› Wind onshore, offshore and hydropower
› Conventional generation located mainly in BaWü
› Transport and distribution grid infrastructure managed from BaWü into neighbouring regions (also as service provider)
› End customer business – electricity+ gas
› Energy-related services/ energy efficiency
› Trading and Origination
› Operational excellence
› Infrastructure in the energy industry
› Regulatory management
› Active opportunities for third parties to invest and participate
› System competence of energy
› Innovative capability and innovation management
› Strong brand portfolio
› Maximum efficiency
› Stringent cost orientation for defined quality level (target costing)
› Simplicity and standardisation
› Technological development partnerships
› Building up of an innovation campus
› Acquisition of / joint-venture with energy-related companies
› Stringent performance management
› Partnerships and fostering of dialogue
› Simple and functional
› Management with simple structures, flat hierarchies and lean processes
› From the region of BaWüintoD, A, CH and Turkey
10
What is actually meant by customer proximity andengine room of the new energy concept?
Special characteristics include:
› Customer oriented: knowing the needs of customers and anticipating developments at an early stage
› Innovative, so that ideas can be swiftly brought to the market
› Entrepreneurial: small and dynamic teams to test new business models; deliberately decoupled from ”weighty" group processes
Customer proximityfor instance: end customer business, energy-related services, and trading
Engine room of the new energy conceptfor instance: grids, renewables, conventional generation, and operations
› Two management models, each determined by the respective mandate, working hand in hand on the basis of system competence
› Not necessarily to separate companies. Instead, specific business activities and processes can be assigned accordingly in terms of content:
Special characteristics include:
› Efficient and safe construction and operation
› Simple in terms of the organisation and management of business
› Flexible in terms of plants, facilities, processes and costs
11
Customer proximity: Consistent leverage of system competence
Energy logistics consultancy,
decentralised portfolio
management
EnEffCo® energy efficiency
controlling to identify
and assess savings potential
EnBW grid
Energy efficiency
Translate efficient and innovative energy system confidence into decentralized market products
Counteract growing system complexity with grid-related services
Use energy know-how for smart home products and sustainable mobility concepts
Today Tomorrow And thereafter
Innovative grid concepts
Smart grid components
(adjustable local mains
transformer)
Technology and systems
“feed-in management” for
third party grid operators
Town of Gondelsheim:
upgrading of street
lighting
Smart integrated home
network for heating
and light control
Holistic energy
management applications,
private consumption optimizers
for renewable energy operators
Sale of smart
electricity meters with
software and apps
12
Customer proximity:Innovation campus for new business ideas – geared towards placing products swiftly in the market
Features of the innovation campus
› Market proximity: Consistent orientationtowards customer benefits and marketability – not only basic research
› Concentration: R&D, idea generation, product development and sales
› Entrepreneurship: Business modelsin start-up environment
› Methodology: Campus provides tools, resources
› Success driven: Management and control through an Innovation Advisory Board working with clear priorities and milestones
› Impact on culture: Ideas@EnBW
Process Facilitatedonline forums
Internal start-upsManagement and
control models
13
Engine room of the new energy concept –Renewable energies:Significant expansion of wind power
Development of onshorewind farms in Germany
Development ofwind farms in Turkey
Repowering with natural launch in northern Germany
› Partner models with citizens and communities
› Industrial scale
› Potential from repowering of 10,000 MW by 2020
1 2 3
EnBW
170
2011
1,000
29,000 46,000
2020 goal
30
750
1,700 20,000Factor 25Factor 5
2011 2020 goal
Installed capacity [MW] Installed capacity [MW] Distribution of repowering locations
Germany/whole EnBW proportion Turkey/whole
0 – 5 %
5 – 10 %
10 – 20 %
> 20 %
› Develop wind farms in Turkey ourselves
› Borusan EnBW Enerji as an excellent platform
14
Engine room of the new energy concept –Product: Secure supply through high grid qualityand central generation
› Significant expansion of our
transmission grids
› Better integration into the
European grid
› System services for third
parties as well
› EnBW plans, builds and
operates electricity and gas
grids for third parties as
well
› Efficient, safe supply of
power from conventional power stations
› EnBW share in conventional power generation in Baden-Württemberg around 70%
› "Smart“ expansion of
distribution grids for the
purpose of integrating
renewable energies and
securing high standards of
supply
15
Wind power
Hydropower
Conv. power generation /
participations
Distribution grids
Transport networks
Sales,operations,contracting
-1,700
-950
Implementation of the EnBW 2020 Strategy –Streamlining of the portfolio in all business segments
Investments and disinvestments as part of streamlining the portfolio (€ million)1 Explanation
› Focus on renewable energies expansion
› Value-adding withdrawal from conventional power generation and non-strategic investments not in Baden-Württemberg
› Strong growth through expanding the transport and distribution grids; partnership with municipalities by opening up the distribution grids
› Optimization for customers with low capital intensity; active pursuit of anorganic growth options
Engi
ne ro
om o
f the
new
ene
rgy
conc
ept
Cust
omer
pr
oxim
ity
1 Investments and disinvestments which are part of the strategic measures are in addition to the approved PR1315 budget and maintenance capex in existing business(figures, accumulated and rounded, from 2013-2020)
3,500
1,980
400
1,000
240 + X
2013-2020 aggregated
Overall share of regulated business rises from ~40% today to more than 50% in 2020
16
Implementation of the EnBW 2020 Strategysecures financial success and improves the business risk profile
Adjusted EBITDA 2020 at € 2.5 billion; of which ~40 % from strategic realignment
› Entrepreneurial response to drastic margin downturn in traditional business
› Significant portfolio changes in the period from 2012 to 2020
› Substantial improvement in the business risk profile through expanding regulated/quasi-regulated business, resulting in lower capital costs
› Sustained and positive value-added contribution after successful portfolio streamlining
Electricity Generation and Trading Renewable Energies Grids Sales / DSP*
-80 %
1.2
2012 2020
0.3
+300 %
0.2
2012 2020
0.8
+10 %
0.8
2012 2020
0.9
+150 %
0.2
2012 2020
0.5
17
Own platform to secure the implementation of the EnBW 2020 Strategy is already in place
EnBW 2020Programme Programme with long-term
experience encompassing the whole value chain
Profile of each individual project
Programme structure with 4 components
Clear programme governance
18
Structure reflects EnBW 2020 Strategy: Challenges and change requirements
› Intensive process of consultation lasting several months by the Board of Management on the topic of structure and governance
› Orientation concerning structure and management model based on best-practice companies, also from other sectors
› Discussion of the outcome of consultation with the Supervisory Board on 6 June 2013
› Initial situation:
› Current EnBW organisation: large number of business entities with committees at various levels and complex reconciliation processes
› Employee point of view: current structure as a huge deficit in terms of efficiency and room to manoeuvre
› Customer point of view: EnBW as a conglomerate of individual companies acting partly independently from one another
› Need for action: realignment of the organisation in accordance with efficiency standards and management in application of modern governance principles
19
One EnBW – New concept for structure and management model prior to implementation
› Significant reduction in the Group's complexity through combining companies
› New "One EnBW" management model with the following aims: more efficient processes, clear responsibilities, strengthening of the individual employee's responsibility, and team spirit among employees
› Restructuring of the financial organisation to achieve clear performance orientation
› Adjustment of task distribution at Board of Management level
Supervisory Board: Approval in principles on 6 June 2013
Concept for structureandmanagement model
Next steps:
› Current discussion on how to proceed with the employee representatives
› Decision by the Supervisory Board on the outcome within one month
› Immediate start to implementation
20
› Core activities combined under fewer companies
› Concentration of operational and functional responsibility respectively in one place
› Executive and supervisory bodies dismantled and/or streamlined
› Directly measurable efficiency throughreducing the Group's complexity
One EnBW reduces complexity and creates clear responsibilities
Formerly In future
› Core activities currently in nine companies
› Carrying out of operational and key functional tasks in companies, in parallel with management from HOL
› Large number of management and supervisory bodies; accordingly, complex and cumbersome opinion forming process
› High administrative outlay from running executive/supervisory bodies, reconciliation, annual accounts and independent auditors
21
EnBW 2020 Strategy – Summary
› EnBW 2020 Strategy is complete
› Concept of two heartbeats:
› consistent orientation towards areas of growth and customers
› clear support of the new energy concept
› Partnership models and dialogues strengthen EnBW's differentiation from the competition
› Consistent portfolio streamlining in order to achieve a considerably more stable business risk profile and a sustainable, positive contribution to value added
› Realignment of the organisation: New contact for structure and "One EnBW“ management model prior to implementation
› Consistent implementation of all measures based on the EnBW 2020 platform