Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud
-
Upload
akos-szabo -
Category
Internet
-
view
248 -
download
0
Transcript of Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud
![Page 1: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/1.jpg)
Hunting Down Ad Fraud
Jagd auf Werbebetrüger
![Page 2: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/2.jpg)
The Company: Enbritely (www.enbrite.ly)
Product Development: BudapestHead Office UK: LondonDACH/CEE Business Development: Vienna
The Service: traffic/ad fraud detection, ad visibility
The Scope:• display advertising campaigns incl. programmatic • publisher and adnetwork traffic and inventory analysis
![Page 3: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/3.jpg)
The Service:
Detailed automatic analysis, in-depth pattern-matching and an experienced digital forensic team identify the widest range of fraudulent activities, including but not limited to:- invisible iframes and out of screen iframes- impression generation- phantom video views- ad stacking- referrer spoofing- click bots of any complexity- arbitrage schemes- URL masking- ad injection, adware, toolbar traffic
![Page 4: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/4.jpg)
The Technology:
integrate client-side JavaScript data collector code with • the ad creatives of a campaign delivered through an adserver,• the landing page(s) of an advertising campaign,• the web domain/site to be monitored for traffic/ad fraud.
monitor user interactions with the website(s) and the ad(s) cursor movements, scrolling, time on the site, sequence of clicks (traffic source, onward clicks), click patterns (where within a banner the 'user' clicks to), unlikely user interactions,video views, keyboard use, shopping cart actions, etc.
![Page 5: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/5.jpg)
The Technology:
apply 50+ heuristics and pattern matching algorithms to distinguish human sessions from bot sessions, to identify various forms of fraud.
review the results (risk management team) to make sure that no fraudster goes unnoticed, to identify new fraud techniques,to educate the system andto fine tune it to every specific client’s activities.
![Page 6: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/6.jpg)
The Output:
• daily and weekly client-specific alerts • customised data sheets• risk management analysis• API-integration• raw data for deep forensics
![Page 7: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/7.jpg)
The Clients:
Advertisers optimize budget and protect brands
Media Agencies optimise clients’ budgets and protect brands, deliver more useful metrics
Publishers, Adnetworks, Exchanges deliver quality and safe inventory, command higher prices
Affiliate Networks improve loyalty by rewarding the right ones and stop paying undue commissions
![Page 8: Enbrite.ly_Studio Binaer_Hunting Down Ad Fraud](https://reader036.fdocuments.in/reader036/viewer/2022082722/58efa1c71a28ab43518b45b7/html5/thumbnails/8.jpg)
Hunting Down Ad Fraud
Jagd auf Werbebetrüger
Studio BINÄR GmbHwww.studiobinaer.com
Follow us on Facebook!facebook.com/binaerstudio
Follow us on Twitter!@StudioBinaer
Papagenogasse 1A1060 Wien, Österreich+43 676 [email protected] Austria Mitglied