Enabling Limitless Connectivity, Opportunity and Growth with Interconnection Fabrics
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Transcript of Enabling Limitless Connectivity, Opportunity and Growth with Interconnection Fabrics
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Enabling Limitless Connectivity, Opportunity and Growth with
Interconnection Fabrics!!!
Sagi Brody, CTO!
@WebairSagi!
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Points of Discussion
• What are Interconnection Fabrics?!
• Why are they cool?!
• What functionality & features do I get over what exists today?!
• What can I use them for?!
• How do they help me optimize my business?!
• How can I extend this functionality into my own environment and to customers?!
• How do they help me make me money?!
• Whats next?!
!
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Who & What are Interconnection Fabrics?
“ Elastic, SDN based, ubiquitous Ethernet fabric”“Interconnection Platform”!
“software enabled interconnection platform”
Open Cloud Exchange!“ one-to-many Ethernet connection to the cloud”
Cloud Exchange!“advanced interconnection solution”
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
What does that actually mean?
• One physical connection from your network to the fabric!
• Ability to segment multiple “Virtual Cross Connects” (VXCs) to other
networks/participants!
• Ability to provision VXCs instantly via portals or APIs!
• Connectivity to large big name clouds and other networks!
• Metro Use-case!
• Longhaul transport services!
• No Long term commitments!
• QoS & SLA
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabric - Connect to Public Clouds before
Maintaining 4:!
• Physical ports on devices!
• Paid cross connects!
• Organized connections with 3rd parties!
• Ports to monitor and manage at fixed speeds!
• MetroEthernet fees to get to other PoPs
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabric - Connect to Public Clouds
3 less:!
• Physical ports wasted!
• Paid cross connects!
• Organized connections with 3rd parties!
• Ports to monitor and manage at fixed speeds!
• No MetroEthernet fees
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabric - Metro Cross Connects
!• One “Market” can span a very large geographical
area!
• See the entire region as 1 large meet-me-room!
• No need to build into multiple buildings!
• Free VXCs within the metro region
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabric - Long Haul - Before
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabric - Long Haul - After
!• One “Market” can span a very large geographical
area!
• See the entire region as 1 large meet-me-room!
• No need to build into multiple buildings!
• Free VXCs within the metro region
!• Inexpensive Intra-Market Pricing!
• Per VXC segmentation!
• Don’t have to deploy gear, space, power!
• No Monthly Term
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabric - Long Haul — Simple!
!• Why use a traditional/simple transport provider
when a fabric can provide the same service yet so
much more long term value?
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
How do I do all that??
Example….
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Physical Cross Connects - “Just say No” ?
Multiply this by 10x, 50x, 100x?
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Physical Cross Connects - “Just say No” ?
Pros !
• Physically diverse and dedicated!
• No lit equipment between you and 3rd party!
• More secure (really)!
Cons!
• Resources to setup (Deploying techs, Remote hands, optics, cables)!
• Time to setup (Waiting for days, NRCs, expedite fee)!
• Consumes physical port on your and 3rd party devices (routers/switches/panels) regardless
of importance of use-case!
• High density port consumption leads to more devices, leads to more racks/power/space!
• Very Expensive - Monthly MRCs, NRCs!
• Requires turn ups, testing!
• Troubleshooting….!
• Long term commitment (for transport)
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
The “SDN” Alternative
• Natural progression…. Moving “up the stack” with virtualization !
• Lots of SDN hype…. This is SDN realized in the public market!
• The Meet-Me-Room itself is virtualized (Think 111 8th Ave, 1 Wilshire virtualized)!
• Abstraction layer similar to cloud compute!
• Decouple the Colo provider and the interconnection provider…. Better neutrality.. !
• Should you really use a fabric provided via the colo provider though? !
• Ability to easily move!
!• But….Will it work?!
• PacketExchange tried something similar in the past, technology wasn't ready (Global
L2 Domain)!
• Newer hardware can provide proper scale, segmentation, QoS, SLAs (if built properly)!
• Compute virtualization is now commoditized, nobody is arguing over it anymore.. Same
will happen here.!
• Start small, just like you did with virtualization….
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabrics
Pros !
• 1 Physical Xconnect to rule them all!
• Don’t waste ports on your devices!
• Cost of VXCs much less than physical cross connects. In some cases they’re free!
• Provisioned Immediately!
• No long term commitments!
• Size VXCs as needed (10Mbps, 5Gbps, 10Gbps…)!
• Analytics, Flow data, “Big Data”!
Cons!
• Middle man between you and 3rd party!
• Security?!
• Multi-tenant platform!
• Multiple providers/networks on same platform!
• Plus all other general cons associated to Public Cloud :)
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Start Small… Start Hybrid…
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Deploy Less Infrastructure at PoPs
Traditional:!
• Rack at PoPs!
• Pay for Rack(s), Power, Xconnects, OOB…!
• Manage/Maintain Equipment at the PoP!
• Manage individual Xconnects physically!
• OOB..
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Deploy Less Infrastructure at PoPs
Alternative!
• Connect transport directly to network fabrics!
• VXCs cost much less than physical cross connects!
• No gear to maintain, no rack or power fees..!
• But begs the same question as ‘remote peering’
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Great…. What can a CSP/MSP/Host do with it?
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
�20
Founded: 1996!Headquarters: New York, NY!Services Offered: Public, Private & Hybrid Cloud, Dedicated Servers, Colocation, CDN, Security, DRaaS, Full Stack Ownership!!Customers: Enterprise, Healthcare, eCommerce, SaaS, SMB, IT, Arts!!The Webair Value: !➢ Over 18 years providing customers with best-in-class Managed Hosting solutions !➢ High-touch Support!➢ Full ownership of our customer’s infrastructure stack so they can focus on their core business.
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Full Stack Ownership
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Application Hosting - Platforms
In order to provide great application
hosting we built:!
• Cloud Compute Infrastructure!
• Cloud Storage (NAS, SAN, Object)!
• Load Balancing!
• Firewalls!
• DDoS Monitoring & Mitigation!
• Backups!
• Disaster Recovery!
• Connectivity Options
All Platforms had to be:!
• Scalable!
• Highly Available!
• Multi-Tenant with proper segmentation!
• Billable based on usage!
• Support automated deployments!
• HIPAA compliant!
• Available internally
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
�23
Application Hosting - Platforms• Cloud Compute Infrastructure!
• Cloud Storage (NAS, SAN, Object)!
• Load Balancing!
• Firewalls!
• DDoS Monitoring & Mitigation!
• Backups!
• Disaster Recovery!
• Connectivity Options
AS-a-Service
• Public Cloud!
• Private Cloud!
• Cloud Storage!
• Load-Balancing-as-a-Service!
• Firewall-as-a-Service!
• Backups-as-a-Service!
• Disaster Recovery-as-a-service!
• Elastic Connectivity models
Why are these platforms good?!
• Already running thousands of customers in a multi-tenant environment !
• Stress tested!
• Already segmented!
• Multi-Use cases - Different industries, applications, workloads!
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Managed Infrastructure Fabric
• Unrelated to Public network!
• Customer segmentation !
• Flexible & Scalable
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
�25
Internal Managed Infrastructure Fabric…Extended
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Colocation Use Case
• Colo is no longer about simple space and power!
• Ecosystem of managed services is much more important!
• “Security Blanket” of services!
• Ability to mix and match infrastructures “behind the firewall”!
• Virtualize specific layers of infrastructure!
• Many Colo’s trying to “bolt” this on, easier for MSP to do it
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Internal Managed Infrastructure Fabric…Extended
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabrics - Use case for Hosts/CSPs/MSPs
Provide direct & simple connectivity between your customers infrastructure (colo, cloud,
bare metal) and their VPCs in big name clouds.!
• ~70% less expensive data transfer In/Out fees opposed to Internet based!
• No double BW billing (you + 3rd party cloud)!
• Direct, Secure, QoS!
• Clean - no VPNs..
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabrics - Use case for Hosts/CSPs/MSPs
Xconnects on behalf of customers!
• Barrier to entry much lower (VXCs make sense at much low BW #s where physical may not)!
• Your customers have no clue about physical Xconnect fees and don’t want to pay them (Its not just
about $/Mbps!)!
• Stay competitive - Your competitors may pay less for Xconnects and transport!
• The # of carriers available within your ecosystem/facilities are now much greater!
• Look at customer Netflow data, offer direct VXCs to networks important to them (ie VOIP & MPLs)
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabrics - Use case for Hosts/CSPs/MSPs
• Transport:!
• Don’t pay for large transport links w/ long term commitment!
• Buy VXCs per customer, specifically sized to customer’s needs and priced accordingly!
• Let the fabric deal with customer segmentation!
• Removes risks associated with transport for specific customer use-cases!
• Your existing transport provides no more value than 1 simple connection…
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabrics - Use case for Hosts/CSPs/MSPs
“Ask not what an Interconnection Fabric can do for you, ask what you can do for the fabric”
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Interconnection Fabrics - Use case for Hosts/CSPs/MSPs
• Low Latency!
• Secure!
• No data transfer costs!
• No VPNs
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
Taking it further
Driving Value from connectivity!
• Not just a COG!
• “Future Proof” a business and be responsive to their needs !
• “Cloud” should not break the mold of an organization’s network security design!
• Customized deployments
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THE GLOBAL EVENT FOR THE CLOUD AND !SERVICE PROVIDER ECOSYSTEM
THANK YOUSagi Brody, CTO!@[email protected]