Enabling Creativity

In the Digital Environment

Ralph Simon

WIPOGeneva

October 14, 2011

No, I am notHarry Potter’s father

I am a “Screen-ager”

Social media genius or business guru?

A GLOBAL ICONA GLOBAL ICONA GLOBAL ICON

As the most recognized name in the world of popular music,

Madonna is more than just a pop star… she is an icon and a legend.

Number Of Shows: 85 60 56

Tickets Sold: 3,500,000 1,190,000 880,900

Total Gross: $408,000,000 $194,000,000 $124,000,000

Average Tickets Per Show:

57,800 19,800 15,700

Confessions Tour 2006

Re-Invention Tour 2004

TOURING HISTORYRECENT TOUR STATISTICS

TOURING HISTORYTOURING HISTORY

RECENT TOUR STATISTICSRECENT TOUR STATISTICS

Sticky & Sweet Tour 2008/9

Thank you for listening

Ralph Simon

Mobile Entertainment Forum - MEF

Mobilium International

London - Mumbai - Helsinki- Los Angeles