Enabling accurate and complete flow of Information throughout the BSA Supply Chain OK BSA...

Enabling accurate and complete flow of Information throughout the BSA Supply Chain

OK BSA Introduction (Part 1)

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This Session – 20 to 30 minutes, then Q and A

What to do Why The Pieces OK BSA Process Q and A Session 2 is about HOW

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Why?

We have redundant processes that are wasteful Bad and incorrect information costs all of us This will save time and resources It is the right thing to do

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What Does the Industry Want from me?

Support the OK BSA Program. Get registered

www.businesssolutionsassociation.com Begin to use the standards Encourage other companies to participate Write your check - $400 plus $1 per SKU Maximum amount for BSA Members $3,000 Maximum amount for non BSA Members

$6,0004

http://www.businesssolutionsassociation.com/

What OK BSA Does……

Checks your data format with approved Industry Standards

Removes redundancy Eliminates additional staff work!

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What OK BSA DOES NOT do….

DOES NOT check against specifications NOT in the Approved Industry Standards

Does NOT validate additional requirements by wholesalers or other customers or groups

Does NOT check for quality or goodness

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OK BSA Roadmap7

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•Define and publish basic rich product content standards.

•Align and expand basic operational content standards.

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•Define and publish advanced rich product content standards.

•Focus on data exchange best practices

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•Define and publish non product content standards.

•Focus on content marketing best practices.

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Best Practices8

Identify issues and collectively benchmark

them to find the ones that impact trading

partner relationships

Select the Activity - then agree on a way

to handle the activity or process so that

OK BSA Companies can see improvements

to their bottom line8

Best Practices - Guidelines

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UPC-A, 12 digit POS

EAN, 13 digit POS

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Transactional Information

Global Trade Item Number (GTIN)• Expands EAN/U.P.C. from 12 to 14 digits• Relates POS to multi-pack and shipping

containers11

Best Practices

Content Related – Mobile Codes

Operational InformationContent

Information

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CPFR

Collaborative Planning, Forecasting and Replenishment

Enhanced Content

Standard Content File

NEW

Transactional - Moving Products

Content - Driving Sales and Marketing Activity

• GS1 (formerly U.P.C.)• Item Info• Multi-Pack/Carton ID Bar Code• Shipping Labels• Packing Slip

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Backward Compatibility

Consistent with existing Guidelines and Best Practices

Enable leveraging of the past Path to the future

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Add new content Correct or update existing content Relate content to specific products

Basic Requirements/Needs

654321

000012

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Multiple models exist

No one standard has emerged

Alignment with existing standards is poor

Best practices are not clear

Rich Product Content - Problem

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Open Standard

Can be used by

ALL

Rich Product Content - Solution

18Clavis Report on eCommerce Information Quality Insight

Problems Clearly Exist

Even on leading eCommerce websites• “Only 36% of products pass standard tests for

completeness, presentation and accuracy.”

• “51% of products are missing some expected piece of information.”

• “13% of products are linked to the wrong brand.”

• “5% of products have a product name or brand name that is misspelled.”

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Maintaining the status quo is the riskiest path a business can take, because the market is not standing still.

33% of these platforms are new in last 5 years

Problems Clearly Exist

The Future Commerce Platform

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6 54321 00001 2

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Enable OK BSA companies to:

Get the right content EAN/U.P.C.

To the right person

In a form that they can use

The Goal

Reduce costs Increase sales Find and reach new customers Improve service throughout the

entire BSA supply chain Support eCommerce Support mobile applications

Because Sharing Content Will

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How are we going to do that?

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Content Management Committee Standards and Best Practices OK BSA - Company

Coordinator

Directory Point of Contact

Information Available

Education Sessions

Field Definitions and File Template

Pieces to the OK BSA Puzzle

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Person-to-person and system-to-system communication based on standards with which OK BSA Companies will voluntarily comply.

OK - BSA

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Provides the ability to: Develop plans, strategies, campaigns Implement plans using digital content

OK – BSA

Directory - Who is doing what, How to reach the right personA way to explain what you need and what you have

A way to send the information to a trading partner and check compliance to the standard

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Each OK BSA Company has a

responsibility

to register with OK BSA

learn the standards

comply with the standards

designate an “OK BSA Coordinator.”

Responsibility

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Does not need to be a technical person.

Understand the need for digital content and the OK BSA program.

BSA Coordinator

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The OK BSA Coordinator, along with

others in the organization representing

functional areas including sales,

marketing, information technology,

and operations, should be familiar with

the OK BSA fundamentals.

It Takes a Team

Goal = OK BSA Suppliers and Buyers Share Content

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Request files from each supplier

Provide files to buyers

The Buyer

The Supplier

The Internet

Compliance file in Open Standard

Compliance file in Open Standard

The Template Definition= common denominator = CSV or other file

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Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets

I need descriptions of

your new XYZZZ product

Long, short, abbreviated or consumer copy?

Without Standards there is confusion

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What???

Standard Fields

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Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo37 Video38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets

Standard is Independent of Company, Technology and Network

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I need a description of your new

XYZZZ

Full - field 6, abbreviate,-

field 7, or consumer copy field 38, 39, 40,

41?BSA Standard - Field Name preceded by Field number1 EAN / U.P.C. 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 12 Consumer Purch Unit 36 Photo37 Video38 Product Long Description39 Consumer Copy-Short40 Consumer Copy-Long41 Consumer Copy-Bullets

Standard Fields

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Send it all to me.

Sure, just so I get the right content for the right product, what is our MFR SKU and U.P.C. for the item

Standard Fields

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Me again..... I

Need pictures

Sure, just so I get the right photo for the

right product, what is our MFR SKU and

U.P.C. for that item?

Next Day

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I’m updating the web site and catalog

We have 30 new Back to School items. If you

stop at our web site you can pick up the content

for the ones that you want

Multiple Records – Standard Fields













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Hi, we are getting new

products, – and we need Brand Info and GTIN,

for our inventory records

Operational Information – Standard Fields

We have that available too. I’ll send an email to Mary, she is in the OK BSA directory and she handles

Inventory records

We have that available too. I’ll send an email to Mary, she is in the OK BSA directory and she handles

Inventory records

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Name of Field preceded by Field number1 EAN / U.P.C. 2 Information Provider # 3 Information Provider 4 Brand Owner 5 Brand Name 6 Full Description 7 Abbrev. Description 8 Description (additional or extra) 9 Manufacture's SKU # 10 Distributor's SKU # 11 Retailer's SKU #

Reminder

!

Content and Other Information

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DIMENSIONS - mutlipacs 12 Consumer Purch Unit 13 Unit Linear Height 14 Unit Linear Width 15 Unit Linear Depth 16 Unit Gross Weight 17 Min Orderable Qty 18 Inner Orderable Unit 19 Inner Pack GTIN 20 Case Orderable Unit 21 Case Pack GTIN 22 Case Height 23 Case Width 24 Case Depth 25 Case Gross Weight

DATES 26 Publication Date 27 Effective Start Date 28 Change Indicator 29 Last Change Date

MISCELLANEOUS 30 Mfg Suggested Retail 31 Unit Cost 32 Inner Cost 33 Case Cost 34 Country of Origin 35 Int’l Tariff Code

Reminder

!

Other Operational Information

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Established methods of providing product information - Network, software, portal

Buying Groups, Chains, Others

Some things don’t change

SupplierSupplierSupplierSupplier

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What Has Changed – WAS –


My way is different from the others



Supplier

Supplier

Supplier

Supplier

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The details for Video, Photo, Consumer Copy, Mobile Code

Photos same size etc.


Video same - frame rate etc

Consumer content - same definitions

Mobile codes - same definitions etc. Supplier

Supplier

Supplier

Supplier

What Has Changed – NOW –

The details for Video, Photo, Consumer Copy, Mobile Code

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What Have I Got and/or Need?

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Not sure what

“Bullets means?”

Data Field Directory

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Match content held in internal records to OK BSA standard definitions

Output CSV or Excel

Preparing the Standard Content File

Part 1 – Starter File

Field 1#, EAN/U.P.C., Field #6 Product Name, Field #9 Mfgr. SKU

Part 2 is to add content as more becomes available

Two Parts to Validation

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Preparing Files

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Preparing Files

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Valid EAN/U.P.C.

Field content and length

Valid URLs for video and photos

Validation of Samples

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6 54321 00001 2

Error Reports

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Files will be returned with problem fields flagged

Standards

5353

Field Naming – Short Name

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Field Naming –Consumer Short

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Photo

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Photo

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Video

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Video

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Our purpose is to educate industry members on history, terminology and potential uses of Mobile Codes, thus creating value. We will share best practices, how these codes are being used to drive branding and sales and discuss potential pitfalls and how to avoid them. Here is an example re. Placement:

Mobile Codes

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Attend Session 2 In this session attendees will:

Register with OK BSA Learn how to use the OK BSA Directory Learn how to produce the Standard

Content File Learn about File Validation and reporting

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Now What?


Support the standards activity With your check - $400 plus $1 per SKU Encourage other companies to participate

Get registered – You can do it on line Send in your list of SKU’s Begin to use the standards

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Questions?

OK BSA Registration(Part 2)

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Enabling accurate and complete flow of Information throughout the BSA Supply Chain

This Session – 40 minutes Including Q and A

Brief Program Review The Goal Registration OK BSA Template Sample File

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BSA Web Site Support

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3. Prepare the OK BSA Standard Content File

1. Register with the OK BSA Program

2. Attend OK BSA Starter Session

4. Validate Records 5. Maintain

Compliance

The OK BSA Process

Company

Info

Contact Info

Step 1 Registration

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Content Info

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Company - Location (Full Address)

MAC Code EAN / U.P.C.

Registration - Company

6 54321 00001 2

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Contact Directory

1. BSA Coordinator2. Sales3. Marketing4. Merchandising5. Logistics6. Operations (Including

Purchasing)

1. Customer content, descriptions, instructions

2. Photos3. Videos4. Mobile Codes5. Product ID6. Logistics7. Inventory control8. Marketing campaigns

A. Responsibilities B. Interests

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List of Products with – EAN/U.P.C. Product Name Manufacturer SKU # GTIN

Rich Content Provided1. Photos 2. Customer content

and Descriptions3. Mobile Codes4. Video

OK Approved1. Sample file

available2. OK Files in Use

Company InformationLevel 1

Level 2

Level 3

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Preparing Files

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How do I tell you what I need?

How do I tell you what I have?

Data Field Directory & Template

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What Have I Got and/or Need?

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TemplateField Name

Field Number Details

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Template

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The Template Definition

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OK Approved Sample file availableOK Files in Use

Common denominator = CSV or other file

Data Field Directory

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Not sure what

“Bullets” means?

The Fields Would Look Something Like This

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Standards Are:

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Independent of Company Technology and Network

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Preparing the Standard File

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Match content held in internal records to OK BSA standard definitions

Output CSV or Excel

Preparing the Standard Content File

Preparing Files

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Step 1 – Starter File


Step 2 is to add different kinds of content as more becomes available each specific product

Two Steps

• Part 1 – Primary fields for all products


Part 2 - Content types

(+/-) 50 Items that show the different kinds of content e.g. Field Names, Video, Photo, Mobile Code

Identify categories of Content for each product

DO NOT DO SPECIAL CREATION

Two Parts to Compliance Review

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Valid EAN/U.P.C.

Field content and length

Valid URLs for video and photos

Validation of Samples

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Error Reports

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Files will be returned with problem fields flagged

List of Products with – EAN/U.P.C. Product Name Manufacturer SKU # GTIN

Rich Content Provided1. Photos 2. Customer content

and Descriptions3. Mobile Codes4. Video

OK BSA Evaluated1. Sample file

available2. OK Files in Use

Compliance ReportingLevel 1

Level 2

Level 3

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Photos meet goodness and technical specification

Video meet goodness and technical specification

Consumer related content accuracy goodness ?

Trading Partner Use Testing

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OK BSA Participating Members will add and / or change records as they see fit in accordance with the guidelines.

If a Participating Member has a problem he or she can use the OK BSA Contact Directory to contact the supplier directly or notify OK BSA

Each year Participating Members will send a file or a link to the file to OK BSA.

Maintaining Compliance


Support the standards activity With your check - $400 plus $1 per SKU Encourage other companies to participate

Get registered – You can do it on line Send in your list of SKU’s Begin to use the standards

Register with OK BSA www.businesssolutionsassociation.com

Receive your OK BSA Groupsite registration information

Download the template Get Started!

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Now What?



Cell 732-644-8961

Dawn

Questions?

Register with OK BSA Download the template Produce a sample file with about 50

items with fields #1,6,9 that cover the different types of content: Field Naming Video Photo Mobile Codes

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Now What?

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Given Authority so they can direct

questions and new information to

the appropriate person in the

organization.

BSA Coordinator

Enabling accurate and complete flow of Information throughout the BSA Supply Chain OK BSA...

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