Enable Sales as Social Marketeers
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Transcript of Enable Sales as Social Marketeers
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Scale up Lead Gen Engine ; Enable Sales as Social MarketeersSales Acceleration Technology
JORGE ARALUCE CEO & FOUNDER
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45%CONCEPT Filter
Focus in BUSINESS
Persona Approach
BUSINESS SUCCESS IS BASED INRELATIONS-TRUST-SCALE
SCALE THE
PROCESS
BUILD YOUR CLIENT BASE
GET THEIR TRUST
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45%
BUT SCALE UP IS NOT EASY**MONEY AND/OR TIME
GOOD CONTENT GETS WASTED
ADS ARE EXPENSIVE
COLD CALL/EMAIL LOW % RATIO
SUCKS TIME
SOCIAL MEDIA
$2- 55$ CPC 1%-2,5% CTR
90% tweets unread
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i
MarketProspects & customers
Influencers & Partners
HOW TO LEVERAGE MY NETWORK TO BE ABLE TO SCALE ?
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CONCEPT Filter
Focus in BUSINESS
Persona Approach
$20B
$20B
BE A MARKETEER TO YOUR NETWORK
$16B*
$4.8B45%
Content build trust and attracts
Engage & Interact across media
Social Networking Content Marketing
Scale up web services
Develop your
stakeholdersnetwork
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BUILD
WARM
REACH
NURTURE
SOCIAL OUTREACH
Automated content curation and distribution
Automated intelligence for engagement
at scale
Build group lists based on customer buying
signals
LEAD GEN ENGINE
1 2 3
a system that enable PERSONAL INTERACTIONS at SCALE
FIND QUALIFIED PROSPECTS
EXPOSED THEM TO YOUR CONTENT
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RELATIONSBIOGRAPHY HABITAT
Titles , job & profile description in
Linkedin & Twitter
Connections of a reference profile
People related to content
SOCIAL ACTIVITY
Get full name, company name, title of Prospect, biography , social profiles and activity , LinkedIn groups & EMAIL
1
Linkedin groups, Twitter hashtags Attendee list of
events
BUILD YOUR PROSPECTS LIST BASED ON 4 KEY BUYING SIGNALS
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SET UP A CONTENT ENGINE
CREATED OR CURATED
CASE STUDIES
ARTICLES
BLOG POST
EVENT
VIDEO
GROUP
DISTRIBUTIONCONTENT HUB
Automate the Curation, Publication and distribution of branded content2
CONTENT CURATION
BY TOPIC -CLUSTER
BRAND HOOKS
ENGAGE- COMENTS &
SHARES
TRACKING & ATRIBUTION
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ENGAGE - SOCIAL OUTREACHUnified cadence across channels and email
Cold calling/emailing has
only a 1%-2.5%
success rate (KELLER RESEARCH
CENTER)
x20
3
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AUTOMATED INTELLIGENCE
TWITTER AUTORESPONSES
1ST/2ND/3RD & 4TH DM
FOLLOW / GET FOLLOWED
Define “rules of engagement” with each group with a common interest, that share a message or content specific for that common interest
LIKES - FAV- RT
“WEEKLY ” TOPIC DIGEST
DIRECT MESSAGE-EMAIL
“YOU GOT PUBLISHED”
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i
MARKET, MEDIA, INFLUENCERS…
CLIENTS
PARTNERS
a systematic way to find , nurture and scale your influence over your stakeholders total market
LEVERAGE YOUR NETWORK
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Sales Acceleration Technology