[En] Decisional Analytics Solutions - Presentation 2012

Spotter DecisionalAnalytics Solutions

GIVING YOU THE POWER TO UNDERSTAND

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SPOTTER DECISIONAL ANALYTICS SOLUTIONS

2 GIVING YOU THE POWER TO UNDERSTAND

Spotter moves Media and Social Media Analytics to the next level by combining highly sophisticated, professional analysis with state-of-the-art technology.

Our mission is to ensure 100% relevant information and provide decisional analytics, with dedicated solutions for Marketing, Communication, Risk and Strategy.

TechnologyText mining, semantics, sentiment analysis, statistics, scorings, mapping and graphical representations

ExpertiseWe provide you with tailor-made, 100% relevant solutions and analysis, thanks to our team of multilingual and multicultural experts

Online & Offline ContentWe cover all types of sources: Blogs, Forums, Twitter, Facebook, YouTube, Web Sites, Web News, Print Press, Television, Radio, Internal data ...

Who We Are



Either you use the Spotter Platform (SaaS) to get alerted, explore and share your data, or do your own analysis, and/or you can let our experts provide you with Alerts, Reports and Studies.

What We Offer

SPOTTER Platform

Reports &Ad-Hoc Studies

Alerts &Newsletters

Synthesis & Barometers



The Spotter Platform for Decisional Analytics integrates a number of modules and tools, activated according to the needs of each specific project and client.

This module integrates tools to visualise, customise and

manage your interactive Dashboards. They can be shared between a group of users or be personalised for

the usage of one or more specific users.

This module integrates tools to explore, organise, qualify

and analyse your project data. It also allows you to

generate, export and publish Graphics and

Newsletters to be shared within your company.

This module integrates back-office tools for complete and

independent management of your project: creation and

maintenance of sources and queries, management of users, data collection and treatment,

global quality control …

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SPOTTER Platform


GIVING YOU THE POWER TO UNDERSTAND5

The Decisional Dashboard contains several Widgets :

• Graphics: volume, topics, tone, …

• Editorial: manual analysis and synthesis written by Analysts and/or a selection of results

• Scores: composed indicators that are specific to your project

and offers:

• several levels of analysis thanks to inter-connected dashboards,

• easy configuration, with personalised dashboards that are adapted to users’ needs,

• direct access to articles, posts, comments, tweets, … with dynamic and interactive widgets.

Access it via your iPad, any other computer tablet or Browser

Companies with a risk

Top entities per topic

Digital visibility

Type of sources

Top topics

Global tone

Top sources and tone

Top authors and tone

Sub themes

Twitter presence

Risk Factor

…

Spotter’s Widget Library



Main functionalities

• Immediate visualisation of the number of results, for the day and in the archives, on the monitoring plan

• Results organised per topic, sub-topic, type of media and/or group of sources

• Qualification of results per tone, risk, or any other qualitative criteria defined for your project

• Advance search engine combining full-text research, metadata and text-mining

• Real-time social media impact monitoring for all results published on the Internet

• Visualisation of word clouds of entities, speeches and the content of reported speech

• Generation of graphics which can be easily exported for use in your newsletters or reports

• Creation, visualisation and distribution of Newsletters, Alerts and Press Reviews

• Add your own summaries, post-it notes, translations and fine tune the qualification of the results

• Analyse zone dedicated to each user to manage search requests, graphs, personal folders

Analyse, organise and share your data within Spotter Workshop

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Spotter’s consulting team monitor and analyse online and offline content for you. They provide customised reports, alerts and barometers that are ready to be published to multiple departments within your company.

ALERTS &NEWSLETTERS

SPOTTER Analytical Deliverables

• Filtered and analysed information provided to the right public

• Risk Issues identified/assessed through your project criteria

• Alerts on your specific risks: Reputation, Business, Products, Market ...

Synthesis & Barometers are created to:

• Provide a global analysis of your environment

• Follow the positioning of Stakeholders to help you anticipate their moves

Reports can be ordered to:• Map stakeholders’ opinions

about your brands, products, …• Measure the efficiency of your

actions and campaigns• Evaluate social trends, public

perceptions, …• Identify best practices in other

countries, sectors, markets ...

SYNTHESES &BAROMETERS

REPORTS &AD-HOC STUDIES



Spotter Strengths

NO NOISE• Results can’t be accurate if you don’t customize and qualify the sourcing according to the needs of each project• Data Quality must be maximum for efficient analysis: no adverts, duplicates, non relevant documents …

NOT ONLY SOCIAL MEDIA• Get a 360° vision of your reputation or market by combining Social Media, Print Press, Online Media, Television,

Radio, Websites, Forums, Social Networks, Blogs or comments related to articles on online media…• Why use multiple tools & agencies to cover all sources with heterogeneous methods & results?

COMBINING TECHNOLOGY WITH HUMAN EXPERTISE• Fully Automated sentiment analysis on Social Media gives poor results … and does not help decision making• We believe that state-of-the art technology and human expertise used together create a real value to our clients

QUANTITATIVE & QUALITATIVE ANALYSIS• Graphs are more valuable for Senior Management when they are completed with a quick comment or short analysis.• Do you have time to read all posts, tags, tweets, articles yourself? What about doing it in 15 languages?

MORE THAN MULTILINGUAL - MULTICULTURAL• Market solutions usually focus on English in terms of sources, sentiment analysis… Spotter excels in its international

offerings in a wide array of languages and covers all geographical zones.• Understanding the culture of a region/country is essential to get the right market pulse: native analysts are necessary

to identify the right sources, create the right queries and evaluate criticity or tone.

ADVANCED ANALYTICS• Creating CUSTOMISED SCORING by combining Metadata/queries with human qualification is UNIQUE in the market• We apply specific models to correctly identify influencers and assign higher value to their feedback



We cover all types of sources from online and social media to traditional media: Blogs, Forums, Twitter, Facebook, YouTube, Web Sites, Web News, LinkedIn, Print Press, Television, Radio, Internal data...

We handle +23 languages: English, French, German, Dutch, Spanish, Portuguese, Polish, Russian… but also Arabic, Chinese, Japanese...

PrintPress

Television & Radio

OnlineMedia

WebSites

Blogs (Experts,

journalists, actors, personal)

Internal Data(CRM, KM Base…)

ForumsNewsgroups

SocialNetworks

Commentsof articles

Information Syndication

Spotter combines its own web source catalogue with a global network of information providers, including professional, international, and domain-specific databases.



Institutions

Corporate

Strategy& Risk

Marketing &Communication

Some of our References

[En] Decisional Analytics Solutions - Presentation 2012

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