[En] 10 major trends in corporate social media management
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Transcript of [En] 10 major trends in corporate social media management
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ronewmedia conferenceBucharest, May 16th, 2012
10 Major Trends In Corporate Social Media Management
Yann Gourvennec
Director, Web, Digital & Social Media
http://orange.com
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends
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10 major trends in Corporate Social Media Management
1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions9. proliferation of platforms10.the new bubble
cc, some rights reserved © 2012 – Orange – web, digital & social media
http://oran.ge/10smtrends
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You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org
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3 phases in a social media project
1
2
3
TRIGGER
DEVELOP
STRUCTURE
initial resultsprove efficiencyconvince and grow
industrialisespread the wordprofessionalise
evaluate relevancemeasure opportunitybuy-in
results
effort
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@orangehttp://www.facebook.com/orange
http://live.orange.com
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thank you!
cc, some rights reserved © 2012 – Orange – web, digital & social media