EMU Farming Business Plan
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Transcript of EMU Farming Business Plan
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by _______________ in thisbusiness plan is confidential; therefore, reader agrees not to disclose it without the express writtenpermission of _______________.It is acknowledged by reader that information to be furnished in this business plan is in all respectsconfidential in nature, other than information which is in the public domain through other means andthat any disclosure or use of same by reader, may cause serious harm or damage to_______________.Upon request, this document is to be immediately returned to _______________.
___________________Signature___________________Name (typed or printed)___________________DateThis is a business plan. It does not imply an offering of securities.
Table of Contents
Page 1
1.0 Executive Summary ......................................................................................................................................1Chart: Highlights ..............................................................................................................................1
1.1 Company Summary ............................................................................................................................12.0 Products ........................................................................................................................................................13.0 Market Analysis Summary ............................................................................................................................24.0 Strategy and Implementation Summary .......................................................................................................2
4.1 Competitive Edge ................................................................................................................................24.2 Marketing Strategy ..............................................................................................................................24.3 Sales Strategy .....................................................................................................................................24.4 Milestones ...........................................................................................................................................2
Table: Milestones ............................................................................................................................3Chart: Milestones.............................................................................................................................3
5.0 Management Summary ................................................................................................................................36.0 Financial Plan ................................................................................................................................................3
Table: Financials .............................................................................................................................4Chart: Profit Monthly ........................................................................................................................5Chart: Profit Yearly ..........................................................................................................................5Chart: Sales Monthly .......................................................................................................................6Chart: Sales by Year .......................................................................................................................6
6.1 Projected Cash Flow ...........................................................................................................................6Chart: Cash .....................................................................................................................................7
Table: Financials .................................................................................................................................................1
EMU Farming Business Plan
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1.0 Executive Summary
Bizarre EMU farmJ&KEmu meat,Emu egg, Emu oil, Feathers etc.To fetch maximum profit because of the scope of the Business and the facilities provided by theState govt.
1.1 Company Summary
Our Business Plan focusses on selling the Emu products. As Emu farming is still at a developingstage in the Indian subcontinent. So, this business gives an ample opportunity to grow and as wewill open our farm in J&K which will be highly subsidised by the State govt. Emus are reared inopen paddocks which will have chain link fencing of 2x2 or 3x3 enclosure with 2 ft. concretewall construction on this chain link mesh of 6 ft. ht. is erected. Night shelter is optional withusual asbestos sheet roofing of 6 to 8 ft. Feeding is given in feed troughs which are usuallyhung on the fence and water is given in specially designed water tank or troughs with gooddrainage. Feeding is done twice daily and water to be provided adlib.
2.0 Products
Emu eggsEmu meat- 98& fat free meat.Emu oilEmu skinEmu feathersEmu egg and toe-nail
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3.0 Market Analysis Summary
Target the health conscious and elite class.Buying and selling will be through online Portal & through hatcheries in Punjab in diff.Hatcheries like Nest Emufarm hatcheries in Muktsar(Punjab).Newspaper advertisement and Pamphlets will be used to promote our business so that Retailbusiness can also be developed.
4.0 Strategy and Implementation Summary
1. To avail State govt. loan policy to start up a venture.2. To tie up with the hatcheries and some investors to sell the EMU products .3. to use direct selling facility to sell the products.
4.1 Competitive Edge
First to start up in J&K so there is no competition.It is still at a developing stage.First started by an NRI of Andhra Pradesh in 1998.Emu farming is carried out in large scale in states of Andhra Pradesh , Tamil Nadu, Karnatakaand parts of Kerala.As we have 2 partners who are the permanent resident of J&K so we can avail the facility fromthe J&K land Grants act 1960 for the auction or lease of State land in favour of the permanentresidents of the state.
4.2 Marketing Strategy
Elite and health conscious group of customers. Our primary goal is to aware the people aboutits 98% fat free meat because if people will buy from the site of nearby area. so it will reduce ourtransportation cost..........and as the spending power of people is increasing so they are movingtowards more health conscious products
4.3 Sales Strategy
We will tie up with the 5 star hotels if they are willing to include Emu's product in their portfolioand then we will sell the products online thriugh www.emufarmindia.com and we will tie up withthe hatcheries to sell the products.
4.4 Milestones
To maintain the health standards of the EMU's so that they may not suffer from any disesse likeBird Flu.
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Table: Milestones
Milestones
Milestone Start Date End Date Budget Manager Department
Chicks 8/1/2012 8/1/2014 $360,000 manjot Department
Feed 8/1/2012 8/1/2014 $144,000 Sukhdeep Department
Medical facilities 8/1/2012 8/1/2014 $30,000 disha Department
incubator 11/1/2013 8/1/2014 $100,000 ABC Department
fencing 8/1/2012 8/1/2014 $70,000 akhil Department
office furniture,attendent room andstore room
8/1/2012 8/1/2014 $150,000 Avneet Department
MISC. expenses 8/1/2012 8/1/2014 $50,000 Avneet Department
Totals $904,000
5.0 Management Summary
2 employees will be recruited for the upkeeping of the Emu's5 managers are the founder of the farmJob descriptions:Avneet kaur HR dept.Sukhdeep kaur Welfare dept.Manjot kaur finance dept.Disha sharma WelfareAkhil Gupta Marketing Dept.
6.0 Financial Plan
The business will grow at 30% CAGR.The business model will show growth after the 18 months.When we will sell our products in
EMU Farming Business Plan
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the market, the profits which we will generate from that selling will be retained in our businessfor its growth out of which 50% will be retained and 50% will be distributed .......
Table: Financials
Financials
FY 2013 FY 2014 FY 2015
Beginning Balance
Opening Balance Cash & Checking $900,000 $2,333,500 $3,240,500
Plus Money Received
New Investment $855,000 $0 $0
New Loans $900,000 $1,000,000 $0
Sales $0 $132,000 $1,000,000
Other $0 $0 $0
Subtotal Money Received $1,755,000 $1,132,000 $1,000,000
Less Money Spent
Direct Costs
Direct Cost of Sales $0 $5,000 $50,000
Other Costs of Sales $0 $3,000 $10,000
Normal Operating Expenses
Payroll and Payroll Taxes, Benefits, Etc. $88,000 $93,000 $10,500
Rent and Utilities $6,000 $6,000 $6,000
Sales and Marketing Expenses $4,000 $10,000 $10,000
Other Operating Expenses $15,500 $0 $0
Other Outflows
Payments of Taxes $0 $0 $0
Debt Payments $108,000 $108,000 $108,000
Purchase of Assets $100,000 $0 $0
Other $0 $0 $0
Subtotal Money Spent $321,500 $225,000 $194,500
Ending Balance
Ending Balance Cash and Checking $2,333,500 $3,240,500 $4,046,000
Profit Before Interest and Taxes
Sales $0 $132,000 $1,000,000
Less Cost of Sales $0 ($8,000) ($60,000)
Gross Margin $0 $124,000 $940,000
Less Operating Expenses ($113,500) ($109,000) ($26,500)
Profit Before Interest and Taxes ($113,500) $15,000 $913,500
Net Cash Flow $1,433,500 $907,000 $805,500
EMU Farming Business Plan
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EMU Farming Business Plan
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6.1 Projected Cash Flow
We will avail the Youth Start up loan scheme for enterpreneurs started by J&K govt. in whichthe State govt. will provide the 35% seed capital for the project and charges interest at a verylow rate.The cash flow will be negative for the first 18 months and then only sale of the eggswill start fetching money.
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Appendix
Page 1
Table: Financials
Financials
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Beginning Balance
Opening Balance Cash & Checking $0 $900,000 $2,366,500 $2,362,500 $2,358,500 $2,354,500 $2,350,500 $2,346,500 $2,342,500 $2,353,500 $2,348,500 $2,343,500 $2,338,500
Plus Money Received
New Investment $0 $697,000 $13,000 $13,000 $13,000 $13,000 $13,000 $13,000 $28,000 $13,000 $13,000 $13,000 $13,000
New Loans $0 $900,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Money Received $0 $1,597,000 $13,000 $13,000 $13,000 $13,000 $13,000 $13,000 $28,000 $13,000 $13,000 $13,000 $13,000
Less Money Spent
Direct Costs
Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Normal Operating Expenses
Payroll and Payroll Taxes, Benefits, Etc. $0 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $8,000 $8,000 $8,000 $8,000
Rent and Utilities $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Sales and Marketing Expenses $0 $4,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Operating Expenses $0 $10,000 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Other Outflows
Payments of Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Debt Payments $0 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000
Purchase of Assets $0 $100,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Money Spent $0 $130,500 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $18,000 $18,000 $18,000 $18,000
Ending Balance
Ending Balance Cash and Checking $0 $2,366,500 $2,362,500 $2,358,500 $2,354,500 $2,350,500 $2,346,500 $2,342,500 $2,353,500 $2,348,500 $2,343,500 $2,338,500 $2,333,500
Profit Before Interest and Taxes
Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Less Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Less Operating Expenses ($21,500) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($9,000) ($9,000) ($9,000) ($9,000)
Profit Before Interest and Taxes ($21,500) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($9,000) ($9,000) ($9,000) ($9,000)
Net Cash Flow $1,466,500 ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) $11,000 ($5,000) ($5,000) ($5,000) ($5,000)