EMU Farming Business Plan

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description

Business project

Transcript of EMU Farming Business Plan

Page 1: EMU Farming Business Plan
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Confidentiality Agreement

The undersigned reader acknowledges that the information provided by _______________ in thisbusiness plan is confidential; therefore, reader agrees not to disclose it without the express writtenpermission of _______________.It is acknowledged by reader that information to be furnished in this business plan is in all respectsconfidential in nature, other than information which is in the public domain through other means andthat any disclosure or use of same by reader, may cause serious harm or damage to_______________.Upon request, this document is to be immediately returned to _______________.

___________________Signature___________________Name (typed or printed)___________________DateThis is a business plan. It does not imply an offering of securities.

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Table of Contents

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1.0 Executive Summary ......................................................................................................................................1Chart: Highlights ..............................................................................................................................1

1.1 Company Summary ............................................................................................................................12.0 Products ........................................................................................................................................................13.0 Market Analysis Summary ............................................................................................................................24.0 Strategy and Implementation Summary .......................................................................................................2

4.1 Competitive Edge ................................................................................................................................24.2 Marketing Strategy ..............................................................................................................................24.3 Sales Strategy .....................................................................................................................................24.4 Milestones ...........................................................................................................................................2

Table: Milestones ............................................................................................................................3Chart: Milestones.............................................................................................................................3

5.0 Management Summary ................................................................................................................................36.0 Financial Plan ................................................................................................................................................3

Table: Financials .............................................................................................................................4Chart: Profit Monthly ........................................................................................................................5Chart: Profit Yearly ..........................................................................................................................5Chart: Sales Monthly .......................................................................................................................6Chart: Sales by Year .......................................................................................................................6

6.1 Projected Cash Flow ...........................................................................................................................6Chart: Cash .....................................................................................................................................7

Table: Financials .................................................................................................................................................1

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1.0 Executive Summary

Bizarre EMU farmJ&KEmu meat,Emu egg, Emu oil, Feathers etc.To fetch maximum profit because of the scope of the Business and the facilities provided by theState govt.

1.1 Company Summary

Our Business Plan focusses on selling the Emu products. As Emu farming is still at a developingstage in the Indian subcontinent. So, this business gives an ample opportunity to grow and as wewill open our farm in J&K which will be highly subsidised by the State govt. Emus are reared inopen paddocks which will have chain link fencing of 2x2 or 3x3 enclosure with 2 ft. concretewall construction on this chain link mesh of 6 ft. ht. is erected. Night shelter is optional withusual asbestos sheet roofing of 6 to 8 ft. Feeding is given in feed troughs which are usuallyhung on the fence and water is given in specially designed water tank or troughs with gooddrainage. Feeding is done twice daily and water to be provided adlib.

2.0 Products

Emu eggsEmu meat- 98& fat free meat.Emu oilEmu skinEmu feathersEmu egg and toe-nail

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3.0 Market Analysis Summary

Target the health conscious and elite class.Buying and selling will be through online Portal & through hatcheries in Punjab in diff.Hatcheries like Nest Emufarm hatcheries in Muktsar(Punjab).Newspaper advertisement and Pamphlets will be used to promote our business so that Retailbusiness can also be developed.

4.0 Strategy and Implementation Summary

1. To avail State govt. loan policy to start up a venture.2. To tie up with the hatcheries and some investors to sell the EMU products .3. to use direct selling facility to sell the products.

4.1 Competitive Edge

First to start up in J&K so there is no competition.It is still at a developing stage.First started by an NRI of Andhra Pradesh in 1998.Emu farming is carried out in large scale in states of Andhra Pradesh , Tamil Nadu, Karnatakaand parts of Kerala.As we have 2 partners who are the permanent resident of J&K so we can avail the facility fromthe J&K land Grants act 1960 for the auction or lease of State land in favour of the permanentresidents of the state.

4.2 Marketing Strategy

Elite and health conscious group of customers. Our primary goal is to aware the people aboutits 98% fat free meat because if people will buy from the site of nearby area. so it will reduce ourtransportation cost..........and as the spending power of people is increasing so they are movingtowards more health conscious products

4.3 Sales Strategy

We will tie up with the 5 star hotels if they are willing to include Emu's product in their portfolioand then we will sell the products online thriugh www.emufarmindia.com and we will tie up withthe hatcheries to sell the products.

4.4 Milestones

To maintain the health standards of the EMU's so that they may not suffer from any disesse likeBird Flu.

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Table: Milestones

Milestones

Milestone Start Date End Date Budget Manager Department

Chicks 8/1/2012 8/1/2014 $360,000 manjot Department

Feed 8/1/2012 8/1/2014 $144,000 Sukhdeep Department

Medical facilities 8/1/2012 8/1/2014 $30,000 disha Department

incubator 11/1/2013 8/1/2014 $100,000 ABC Department

fencing 8/1/2012 8/1/2014 $70,000 akhil Department

office furniture,attendent room andstore room

8/1/2012 8/1/2014 $150,000 Avneet Department

MISC. expenses 8/1/2012 8/1/2014 $50,000 Avneet Department

Totals $904,000

5.0 Management Summary

2 employees will be recruited for the upkeeping of the Emu's5 managers are the founder of the farmJob descriptions:Avneet kaur HR dept.Sukhdeep kaur Welfare dept.Manjot kaur finance dept.Disha sharma WelfareAkhil Gupta Marketing Dept.

6.0 Financial Plan

The business will grow at 30% CAGR.The business model will show growth after the 18 months.When we will sell our products in

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the market, the profits which we will generate from that selling will be retained in our businessfor its growth out of which 50% will be retained and 50% will be distributed .......

Table: Financials

Financials

FY 2013 FY 2014 FY 2015

Beginning Balance

Opening Balance Cash & Checking $900,000 $2,333,500 $3,240,500

Plus Money Received

New Investment $855,000 $0 $0

New Loans $900,000 $1,000,000 $0

Sales $0 $132,000 $1,000,000

Other $0 $0 $0

Subtotal Money Received $1,755,000 $1,132,000 $1,000,000

Less Money Spent

Direct Costs

Direct Cost of Sales $0 $5,000 $50,000

Other Costs of Sales $0 $3,000 $10,000

Normal Operating Expenses

Payroll and Payroll Taxes, Benefits, Etc. $88,000 $93,000 $10,500

Rent and Utilities $6,000 $6,000 $6,000

Sales and Marketing Expenses $4,000 $10,000 $10,000

Other Operating Expenses $15,500 $0 $0

Other Outflows

Payments of Taxes $0 $0 $0

Debt Payments $108,000 $108,000 $108,000

Purchase of Assets $100,000 $0 $0

Other $0 $0 $0

Subtotal Money Spent $321,500 $225,000 $194,500

Ending Balance

Ending Balance Cash and Checking $2,333,500 $3,240,500 $4,046,000

Profit Before Interest and Taxes

Sales $0 $132,000 $1,000,000

Less Cost of Sales $0 ($8,000) ($60,000)

Gross Margin $0 $124,000 $940,000

Less Operating Expenses ($113,500) ($109,000) ($26,500)

Profit Before Interest and Taxes ($113,500) $15,000 $913,500

Net Cash Flow $1,433,500 $907,000 $805,500

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6.1 Projected Cash Flow

We will avail the Youth Start up loan scheme for enterpreneurs started by J&K govt. in whichthe State govt. will provide the 35% seed capital for the project and charges interest at a verylow rate.The cash flow will be negative for the first 18 months and then only sale of the eggswill start fetching money.

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Appendix

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Table: Financials

Financials

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Beginning Balance

Opening Balance Cash & Checking $0 $900,000 $2,366,500 $2,362,500 $2,358,500 $2,354,500 $2,350,500 $2,346,500 $2,342,500 $2,353,500 $2,348,500 $2,343,500 $2,338,500

Plus Money Received

New Investment $0 $697,000 $13,000 $13,000 $13,000 $13,000 $13,000 $13,000 $28,000 $13,000 $13,000 $13,000 $13,000

New Loans $0 $900,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Money Received $0 $1,597,000 $13,000 $13,000 $13,000 $13,000 $13,000 $13,000 $28,000 $13,000 $13,000 $13,000 $13,000

Less Money Spent

Direct Costs

Direct Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Normal Operating Expenses

Payroll and Payroll Taxes, Benefits, Etc. $0 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $7,000 $8,000 $8,000 $8,000 $8,000

Rent and Utilities $0 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Sales and Marketing Expenses $0 $4,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other Operating Expenses $0 $10,000 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Other Outflows

Payments of Taxes $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Debt Payments $0 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000 $9,000

Purchase of Assets $0 $100,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Subtotal Money Spent $0 $130,500 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $18,000 $18,000 $18,000 $18,000

Ending Balance

Ending Balance Cash and Checking $0 $2,366,500 $2,362,500 $2,358,500 $2,354,500 $2,350,500 $2,346,500 $2,342,500 $2,353,500 $2,348,500 $2,343,500 $2,338,500 $2,333,500

Profit Before Interest and Taxes

Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Less Cost of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Gross Margin $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Less Operating Expenses ($21,500) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($9,000) ($9,000) ($9,000) ($9,000)

Profit Before Interest and Taxes ($21,500) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($8,000) ($9,000) ($9,000) ($9,000) ($9,000)

Net Cash Flow $1,466,500 ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) ($4,000) $11,000 ($5,000) ($5,000) ($5,000) ($5,000)