Media Kit

Answers. Advocacy. Community.

Overview

Our MissionTo improve women’s health and change their lives.

For HEREmpowHER gives women the health and wellness help and answers they want. Millions of women come to EmpowHER.com every year seeking health and wellness information, a community of women just like themselves, and tools for advocating for the health and well-being of themselves and their loved ones.

For Health & Wellness Marketers EmpowHER is your online marketing and communications partner for reaching the women who need your services, treatments and products. They’re looking for you. They need what you’re offering. We’d like to introduce you to them.

EmpowHER is a leader in women’s health and wellness on the Web.

Top 5Women’s Health & Wellness SiteSource: Experian Hitwise

Top7%Of All Health SitesSource: Experian Hitwise

Of All Women’s Lifestyle SitesSource: Experian Hitwise (all categories)

Top 25

2

3

By a woman. For women.

I got sickAfter a complete hysterectomy, my health tanked. The sicker I became, the more depressed I got. I was so depressed and hopeless I didn’t want to live anymore.

I sought helpThrough a recommendation of a friend, I finally got the help I needed. The fix was simple, but was so hard to find. I thought “with my access to health resources this was harder than it should have been. If this happened to me, what is happening to women all over the world?”

I got well, and then... I got mad At that moment, I decided I would dedicate my life to making sure no other woman would suffer as I had. That is how EmpowHER was born. It is the resource I wish I had when I was sick, and I feel blessed that it has already helped millions of women all over the world learn to advocate for their own health, and to support each other.

Inspiration for EmpowHEREmpowHER Connects with Women’s NeedsFor Information To Connect with Each Other

The California HealthCare Foundation reported that when patients managing the same chronic condition share observations with each other, their collective wisdom can yield clinical insights well beyond the understanding of any single patient or physician. EmpowHER offers women a safe and caring community where they can connect and share with each other.

In 2001, the Institute of Medicine validated the need for studying the gender differences in all areas of biomedical and health-related research. EmpowHER supports women’s health research and advocacy, and strives to provide the best resources and tools for women to take charge of their own health and well-being.

Founder

Consumer Profile

Meet HER. The Chief Health & Wellness Officer for The Family

EmpowHER’s Audience is:Web savvy 9 out of 10 Women Seek Information via the WebNational Marketing Institute, 2009

Social media savvy 75% of Women Actively Use Facebook, Twitter and Blogs to Stay ConnectedBlogHer, 2009

Community-oriented 8 out of 10 EmpowHER Members Trust Health and Wellness Advice Shared by Other Women on EmpowHEREmpowHER Member Survey, 2010

Hyper-qualified 30% of Women Have “Big 6” Health Conditions; While 51% are “Active & Fitness Oriented” World Health Organization, 2009

Influential More than 80% of Healthcare Purchasing Decisions are Made by WomenDaria Blackwell, Knowledge Clinic Inc., 2008 Women’s Health Conference

• The largest women’s health and wellness content library on the Web

• The largest peer-to-peer community of women talking about their health and wellness

• Advocacy advice, tips and tools for HER, and HERloved ones

4

She Comes to EmpowHER for:Unique Visitors

18-34 years old

35-54 years old

55+ years old

Source: Quantcast

10M

20M*

233% growth from

previous year

100% growth from

previous year

2011 *projected

3M2009

2010

In HER Own Words

“Plain and simple... EmpowHER saved my life.”Gina was suffering from irregular periods, heavy bleeding, and severe depression. Her treatments did not help her and she came very close to taking her own life. Then she heard about EmpowHER. She went to the site and shared her story, and within 24 hours she was on a brighter path. Now she has a doctor who is really addressing her issues and she feels like a new person.

Gina Member, EmpowHER

“Reading an article on EmpowHER saved my loved one’s life.”MonaLou’s partner was having odd sensations in his abdomen. Initially, neither seemed concerned. However, after reading an article on EmpowHER about the symptoms of aortic aneurysm, MonaLou realized that these symptoms matched her partner’s. They immediately made an appointment to see his doctor who scheduled emergency surgery. The size of his aortic aneurysm was at the top of the danger scale. Had it burst; he would have died. Post surgery, he is a perfect picture of health.MonaLou

Member, EmpowHER

RESULTS

5

EmpowHER improves health. Changes lives. Saves lives.

“Thank you for such a life-changing experience.”Christina had a complete hysterectomy in her 30’s, creating a confusing path of changes to her body. Her doctor could not give her the answers she needed, so she turned to Internet research. She found the answers she needed on EmpowHER. According to Christina, “EmpowHER has been a tool for me that has been the missing resource I have been looking for all this time.”

ChristinaMember, EmpowHER

Featuring over 60,000 pieces of original video, text and user-generated content, EmpowHER.com has one of the largest women’s health and wellness libraries on the Web.

Over 50 groups have been created by EmpowHER members on topics ranging from diet, to arthritis, to parenting.

Hundreds of thousands of health questions, stories and comments are posted daily making EmpowHER one of the most active women’s social networks on the Web.

Content Social EngagementCommunity

In THEIR Own Words

6

We can help you help others.

EmpowHER Gets Results Clients Come to EmpowHER for:Looking for a 2:1 to 4:1 ROI? Smart marketers that work with EmpowHER win share of mind and wallet with nearly 1.5 million women who are making health and wellness buying decisions every month.

“Our EmpowHER campaigns have provided us with a solid 4:1 return on investment. EmpowHER stands out among its peers. They have provided us rich content that is targeted to well-informed and highly-interested health care consumers.” Greg Harrison , Administrative Director, Marketing & Business Development, Saint John’s Health Center

Stacy Mowery, Director of Brand Strategy,Banner Health

“EmpowHER has been an excellent addition to our integrated marketing campaigns at Banner Health. We are impressed. EmpowHER has over-delivered on unique visitors to our content and profiles, and the company’s staff offers great ideas, helpful resources, and measurement to prove the value in our investment. We look forward to expanding our relationship.”

“EmpowHER delivers. They exceeded our campaign’s monthly unique visitor goal by 2 times; drove nearly 2,500 qualified visitors directly to our site, and delivered more than 26,000 page views to our sponsored content. We wanted to reach women in their 30s - 50s actively looking for health and wellness resources. EmpowHER was an ideal online partner.”

Shelley Ducker, Associate Director , Communications, Qiagen

• Compelling educational content

• Top search rankings

• Broad content publishing and distribution

• Highly-qualified impressions, traffic and audience

• Brand-safe social media engagement

• Targeted prospecting and lead development resources

• ROI measurement and reporting

Market Profile

We introduce health and wellness marketers and agency professionals to highly-qualified and engaged consumers.

Partners & Clients We Serve

Agency Professionals• Digital

• Marketing Communications & PR

• Advertisers

• Media Buyers

7

157 MillionThe overall number of eHealth Consumers, those online for any health and medical information, has grown significantly over the past four years. This market now stands at 157.5 million consumers, or 1.6 times the number of eHealth Consumers in 2005.Manhattan Research Resource, 2009

$2.2 BillionHealth and wellness advertisers will spend $2.2 billion in online marketing in 2011; growing at 10% per year.eMarketer, 2010

Health Care Marketers• Health Care Providers/Hospitals

• Pharmaceutical/OTC

• Medical Device

• Consumer Packaged Goods

• Health Insurer/Payer

Services

EmpowHER users want smart content that teaches them something and is easy to find online. They seek validation about their experiences from peers they

trust, and empowerment to make the best choices for themselves and their loved ones.

Targeted Marketing Gets Results

Content Development - Content is king. And, we’re great at king making.Video, text and user-generated content is created by a world-class team of Internet and television producers and expert health and wellness editors.

Optimization & Marketing - Be seen. And found.Content is transcribed and search optimized for maximum performance on the big engines, then is published and syndicated to millions of consumers.

Advertising & Traffic - Eyeballs don’t matter. Customers do.Content is promoted to highly-qualified-and-engaged consumers looking for what you have to offer. Qualified audience performs better than ad impressions.

Social Media - Brand-safe social interaction works. We’ve figured it out.

Your brand is safer in our hands on the social Web than anywhere else. We understand the unique challenges with regulatory bodies and laws that affect your brand, and we know how to help you acquire social assets, engage them appropriately, and protect your brand in the process.

Measurement & ROI Reporting - If it can’t be measured, it can’t be managed.Detailed statistics, robust analytics, intuitive narrative and easy-to-follow charts and graphs give you clarity and insight to prove, measure and improve ROI.

8

Content & marketing opportunities that work for you.

Offerings

9

Content Sponsorships Over 650 health conditions and wellness topics for women – the largest range on the Web – offers your brand the best fit online.

Resource Center Sponsorships “Hot Topics” Resource CentersPackaged editorial destinations that combine timely news and relevant third-party or EmpowHER-developed content for brands who do not have original content.

Custom Resource CentersCustom editorial destinations that integrate original content into brand-specific messaging, direct marketing or market research campaigns.

Campaign & Program Sponsorships 1000Women CampaignViral and cause marketing converge here to create one of the largest online grassroots campaigns for women’s health and wellness offering powerful direct-to-consumer opportunities for brands looking to create a cause-oriented relationship with the women they serve.

The Women’s Conference®Unique opportunity at the preeminent forum for women in North America. Direct-to-consumer promotion, product placement, billions of media impressions, brand integration and tv-quality commercials integrated into custom-produced educational programming on the hottest topics in women’s health.

The WNBA’s Phoenix MercuryAffiliate with a leading sports franchise without breaking the bank. Brands that serve female athletes and active, fitness-minded women of all ages shouldn’t miss this opportunity. Sponsorships are customized to meet your specific needs and include content, experiential marketing and highly-effective Web promotion.

Sponsorship programs you can’t get anywhere else.

EmpowHER has developed unique sponsorship programs that target women looking for the products, treatments and services you provide. And, we allow

you to reach them through partnerships exclusive to EmpowHER that cannot be found elsewhere.

How Our Sponsorship Programs Work For You