Debbie Elicksen

Publishing Media Creative Inc. ©2014

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Do You Show Up?

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It’s Not About You and It Is About You

• If you don’t show up, you don’t exist.

• Today communications is a two-way conversation.

• We are now the media and the publisher.

• People expect to get information in real time.

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The Alternate Universe

• Your customer/prospect is already here.• The interns and recruits you want to hire are

only looking here.• People are probably already talking about you

here.• Business IS personal.

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Seriously, the Internet Simplifies

• The tools are endless.• There is a paper-trail in case you lose something.• Being “shareable” means people can find you instead

of you looking for them.• It’s the best brochure, it’s mostly free, and it’s

interactive.• The ROI or return on investment (time) is instantly

measurable.

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The Internet Is Not the Future;It Is the PRESENT

• Marketing 101:

You are not your market.

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Start Here: Website

• A website or blog site is the home base. All activity points back to that link.

• Create a business plan for the website to include its purpose and the single action viewers are expected to do when they land on the page. (You have 8 seconds to capture their interest.)

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Creating An Online Toolbox

• Profiles• Blogs• Online articles• Discussion boards• Podcasts• Videocasts

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Creating Successful Social Media

• There is a protocol to follow for spreading oneself virally.

• You must be genuine – people will spot a phony a mile away.

• DON’T SELL, ENGAGE.

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Technology

ARE YOU: Smartphone, tablet, eReader Or Typewriters, telex, fax?

• Businesses need to show up bug-free in mobile technology.

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Who Is Your Market?

• With information overload, it really breaks down to what is relevant for YOUR business.– Evaluate your current web presence – Find the platforms that work best for you– Train your staff on best practices and how to

implement effectively

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Contact Information

• http://www.freelancepublishing.net/wp/• http://www.youtube.com/user/debbieelicksen• http://www.youtube.com/user/delicksen • http://about.me/debbie.elicksen• http://pinterest.com/debbieelicksen/• http://www.linkedin.com/in/debbieelicksen• Google+ https://plus.google.com/u/

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