Empowering Sm Es Worldwide
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Transcript of Empowering Sm Es Worldwide
Empowering SMEs Worldwide:The Alibaba Story
Arthur ChangVice President in Global Sales Alibaba.com
IV INSME Association General Assembly
2nd July 2008
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An Unlikely Story. . .
Tea HouseHangzhou, China
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A Hangzhou Teahouse• A marketplace provides the “cups, tea and scenic
surroundings” to facilitate match-making between buyers and sellers
• Customers bring the products and ideas• User generated content:
For members, by members, of members
“Attract the shrimps (sic.) and the whales will come.”
E-Marketplaces: The Alibaba Approach
Jack Ma CEO Alibaba.com
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World’s No.1 Online B2B Marketplace for International & Domestic Trade
Note:1. Company data as of Dec 31, 2007
Alibaba.com represents a phenomenon which is changing the way SMEs around the world conduct business
Sellers
International Marketplace
4.4 million registered users (1)
International Marketplace
4.4 million registered users (1)
China Marketplace
23.2 million registered users (1)
China Marketplace
23.2 million registered users (1)
Across more than 200 countries
Companies of all sizes
Diverse end markets
Typically SMEs
Ten to a few thousand employees
5,000+ product categories in 30+ industries
Buyers
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Alibaba.com- from SME, and for SME
Employees: More than 10,000Offices: Hangzhou (HQ), Beijing, Hong Kong, Silicon Valley (US), Geneva (Switzerland), plus 30+ sales offices across China
1999 2008
Employees: 18Office in Jack Ma’s Hangzhou apartment
Since its inception more than 9 years ago, Alibaba.com has grow at an amazing rate
•IPO on HKSE (Nov 6)•Over 27.6 million registered
members•Over 1 billion RMB profit
•Over 5,000 employees
•Alibaba founded in Jack Ma’s apartment in Hangzhou by Jack & other 18 founders,
started from 500K RMB
•SOFTBANK and Goldman Sachs become venture b
ackers
•Company breaks even
•1 million RMB
revenue daily
•1 million RMB profit daily
•1 million RMB tax
paid daily
•Over 1 million registered members
Alibaba.com’s Growth: a SME Innovation Story
Seed: (idea)
Innovative Technologi
es with Good
Market Potential
Sprouts (product):
Entrepreneurial Team
Growth seedlings:Market:
High Growth Innovative SMEs
Tree: Scale up
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Raised US$1.7 billion, the world’s 2nd largest Internet IPO after Google
US$180 billion in subscription monies frozen, more than any other HK IPO
Price jumped 193% in the 1st day of trading, best IPO performance in 10 years
China’s biggest Internet company by market capitalization
Asia’s 2nd biggest Internet company
World’s 6th biggest Internet company
Alibaba.com’s IPO
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Big SME* market
In China : 42 million SMEs
In Europe: 23 million SMEs
In US: 22 million SMEs
Critical to global economy and trade
In China: 58% of GDP, 68% of import and export volume, 75% of employment
In Europe: over 50% of GDP, 60% of employment, over 100 million jobs
In US: over 50% of GDP, 67% of export volume, 67% of employment
* SME means all employer firms, self-employment nonincorporated and incorporated.
All About SMEs!
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Alibaba’s Vision
让天下没有难做的生意To Make It Easy To Do Business Anywhere
商人都要用阿里巴巴To Be an Essential Partner to All
Businesspeople
建立一家持续发展 “ 102 年”的公司To Build a Company that Lasts “102 Years”
Marketplace
Community
Long Term Vision
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Global Network at Your Fingertips
e-marketplace
e-marketplace
Retail shops
Manufacturers
Trading agents
Global Buyers
Manufacturers
Trading agents Global Suppliers
Export
Import
A truly global network for importers and exporters of raw materials, component parts and finished goods
Recognition by Global Thought Leaders In a Different League from Its Peers…
Forbes Magazine“Best of the Web”
2000 - 2006
US Entrepreneur Magazine
“Best Website for Entrepreneurs”
June 2004
Far Eastern Economic Review“Best Global B2B
Marketplace”2000
HBS Case Studies2000 and 2001
Business for Diplomatic Action
CIA’s World Fact Book
Economist Intelligence Unit
The World Bank’s Doing Business Database
U.S. Department of Commerce’s International Trade Administration
UNCTAD Information Economy Report 2007-8
“Best sites for global entrepreneurs”
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A Premier Global Brand
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Alibaba.com’s International Marketplace
South America 3%
India 8%
China 7%
South East Asia 13%
EU 9%UK 6%
US 18%
Middle East 4% Australia 3%
Canada 3%
With over 4.4 million registered members from 200 countries & regions, it’s truly a global community
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Shaoxing
Beijing
Tianjin
Dalian
Qingdao
Chongqing
Wuhan
Nanjing
Hong Kong
Anhui
Shenzhen
Jiaxing & HuzhouChengdu
Shijazhuang
Changzhou
ShanghaiSuzhou
NingboJinhua Taizhou
WenzhouFuzhou
FoshanZhongshan
XiamenDongguan Longgan
g
Hangzhou
Guangzhou
Japan
EuropeAfricaAnd
Middle East(Geneva)
Hong Kong(Global Operation Center)
India
Alibaba Global Offices
America(Silicon Valley)
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Search
Alibaba International - B2B
Alibaba China - B2B Taobao – C2C & B2CShop
Choose
Transact
Pay
Integrated eCommerce Platform
China Wholesalers
Overseas Buyers/Importers Consumers
Exporters China Wholesalers Retailers/ Power Sellers
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Technology: harness ICT and e-commerce with low entry
barrier and cost Financing: provide online platform for SME financing (in
China): credit loan, VC matchmaking and etc. Trainings: capacity building activities and events for SME’s
management expertise, entrepreneurial spirit and etc.
Alibaba empowers SME innovation in enterprise competitiveness, market outreach, financing and more
…in the process help empower SMEs all over the world
Alibaba’s Approach to Promote SME Innovation & Entrepreneurship
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The 2nd APEC Business Advisory Council SME Summit
Initiated by ABAC, China Council for the Promotion of International Trade (CCPIT), the
Hangzhou Government and Alibaba Group
The 2nd ABAC SME Summit to be held in Hangzhou from 2-3 August 2008
Showcases the innovation, dynamism and future prospects of SMEs in the Asia-Pacific region
Focus on three themes: IT, Training and Financing, which are crucial to the growth and development of SMEs (e.g. discussion of Venture Capital on SME’ development and ��solution to SMEs Financing)
VIPs including Mr. Masayoshi Son (CEO of Softbank Capital), Mr. Muhammad Yunus and etc.
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Annual Global e-Business Champions of the Year Contest
Since 2003, Alibaba recognizes and promotes successful e-commerce usage with an award
The awards aim at educating SMEs how to benefit from innovative utilization of ICT and e-commerce
The annual contest recognizes the trustworthiness, passion, achievement, innovation and social responsibility of entrepreneurs and SMEs using the Internet as a tool to do business.
Winners’ success story highlight: How e-commerce is changing the way business works globally; What new business opportunities can be created using e-commerce; Innovation, global reach, true business success
Alibaba.com Partnerships
and is looking for more partners including public-private partnerships!
Alibaba.com cooperates with leading organizations all over the world. . .
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Action Proposal with Partners
International Free Membership for all partners’ SME members to promote them worldwidePromote partner organization worldwide through banner, link, and etc. Provide tools such as search bar, trade alerts and etc. on partner websiteContent exchange about SME related subjects such as innovation etc. Joint event, etc to educate e-commerce, SME innovation and etc. Discounted paid membership with value added service for partner’s SME members
Partners offers:Alibaba offers:
Promote Alibaba locally through banner, link, and etc.Content exchange about SME related subjects such as innovation etc. Joint event, etc to educate e-commerce,SME innovation and etc.
To achieve the win-win results and long term partnership
Partnership Building•1.
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SME Success Story with Alibaba
I started my business at the same time as Alibaba.com showroom. In our first year Alibaba contacts and leads brought to us USD300,000 and our website USD400,000. Without online show room our market visibility would have been much less.
In October 2005 we launched the USB stick battery charger. This was an innovation which required our R&D department to undertake a lot of research and work. Our expectations were big.
The high on-line visibility offered by Alibaba offered a very fast launch of this new product and 200,000 pcs orders were dispatched to 8 countries within the next 30 days. OEM followed with key customers in Germany and USA.
This on-line launch of new product through Alibaba helped us to reach thousands of buyers at a critical time. New orders are now repeated and expanded to other product ranges. From one product promotion we developed an entire range. The customers have an image from EverFast as being a innovative and responsive company.
Member: Mr. Charles D’HaussyCompany: EverFast Rechargeables Ltd.
“Alibaba brought us thousands of buyers!"
•04/11/23 22:31 •21
Video: “I’m an Alibaba member!” –