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EMPOWERING & ENABLING SUSTAINABLE TOURISM
DEVELOPMENT
Challenges
Current Scenario
AchievementsLangkawi Tourism Blueprint 2011-2015
Accolades
BenchmarkingLangkawi
TourismSustainable
01
02
03
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CURRENT
SCENARIO
9%GDP
(Direct, Indirect & Induce)
1/11JOBS
(Direct, Indirect & Induce)
US$1.4 TRILION
FOREIGN EXCHANGE
6 BILION
DOMESTICTOURIST
1.8 BILION
INTERNATIONALTOURIST
TOURISM AS A DRIVER OF THE WORLDECONOMY GROWTH
Source : United Nations world Tourism Organization (UNWTO)
2013
2014
2015
25.03 Million TouristsRM60.6 Billion Tourism
Receipts
VISIT MALAYSIA YEAR 27 Million Tourist RM 76 billion Tourism Receipts
YEAR OF FESTIVAL 29.4 Million Tourists
RM 89 Billion Tourism Receipts
TOURISM INDUSTRYMALAYSIA
TRENDS
Source : Tourism Malaysia
TOURISM TARGETS
Malaysia Tourism Transformation
Plan (MTTP)
TARGET
36 millionTourist Arrivals
RM 168 billionTourist Receipts2020
Source : Tourism Malaysia
MALAYSIA & LANGKAWI 2015 PERFORMANCE
Tourist Arrivals3.62 million
Tourists ReceiptsRM5.6 billion
Average Per Capita
RM2,300
Average Length of Stay
4 nights
Average Occupancy Rate
57.4%
MALAYSIA
LANGKAWI
Tourist Arrivals25.7 million
Tourists ReceiptsRM69.1 billion
Average Per Capita
RM2,687
Average Length of Stay
5.5 nights
Average Occupancy Rate
61.9%
Source : Tourism Malaysia, USM (Understanding the Impact of Tourism on Local Business Langkawi) & LADA
LANGKAWI TOURISM
BLUEPRINT 2011-2015ACHIEVEMENT
Source : LADA Compilation Report (Malaysia Airports Holding Berhad (MAHB) , Marine Department of Malaysia, Immigration Department of Malaysia & Langkawi Port Sdn. Bhd.)
Source : LADA
*Cumulative Figure
Source : Department of Labour Penisular, Ministry of Human Resources
Source : Malaysia Airports Holding Berhad (MAHB)
IT / COMMUNICATION
Source : Malaysia Communications And Multimedia Commission (MCMC)
NUMBER OF ROOMS
Source :Tourism Malaysia
Source : LADA Compilation Figure (Ministry of Tourism and Culture, Langkawi Municipal Council & The Companies Commission Of Malaysia)
ACCOLADES
“1st Geopark In Malaysia
& South-East Asia”- UNESCO -
“Best Destination
Website In The World”- ITB Asia -
“Top 10 Most Beautiful
Beaches in the World”- National Geographic -
“Best Honeymoon Destination”- Travel Leisure India -
“Top 5 Insanely Gorgeous
Beaches”- US Publication -
“Top 10 Destination In Malaysia”- TripAdvisor -
“Top 20 Best Resort In Asia”- Traveler Readers -
“Travellers Choice Award
2013 / 2014 / 2015”- TripAdvisor -
“Top 10 Islands In Asia”- Trip Advisor -
“Top 10 Malaysian Highlight
And Attraction”- Wonderful Malaysia -
“10 Best Places To Visit In
Malaysia”- TourOpia -
“Top 10 Best Places To
Visit In Malaysia”- TripAdvisor -
LANGKAWIAwards
LANGKAWI
BENCHMARKING
6 7 8 9 10
Hawaii82.73 %
Canary74.30 %
Jeju78.57 %
Maldives83.33 %
Mauritius73.27 %
Palawan63.47 %
Tasmania72.80 %
L a n g k a w i63.53 %
Boracay65.87 %
Bali64.17 %
Sardinia62.53 %
Phuket60.50 %
Koh Samui
59.53 %
1 2 3 4 5
11 12 13
OVERALL RANKING BY ISLANDS
Source : (USM)
SUSTAINABLE
TOURISM
SUSTAINABLE TOURISM ?
SUSTAINABLE
TOURISM
Community Based
Economics
Integration of Environment
With Economy
Conservationwith equity
Environment and
Resource Goals
• Resource benefits • Minimal resource degradation• Acceptance of resource values• Matching of supply and demand
• Economic benefits to local and other stakeholders
• Economically viable industry
Economic Goals
• Community benefits• Participation• Education• Health• Employment• Visitor
Social Goals
WHAT IS A SUSTAINABLE DESTINATION ?
Environmental protection
Conservation of natural and cultural heritage
Community involvement and benefits
Destination management
key pillars of sustainability
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Environmental / Natural Resources Aspect Heritage Conservation
Conservation of Geological, Biological & Cultural Heritage
Integrated Conservation of Natural & Cultural Heritage
Sustainable utilization of Heritage Resources without destruction
Social Aspect Community Development Community as a key player Capacity building of local community Education on Heritage Strengthening of “Shared Values”
Economic Aspect
Balancing Mass and Specialised Tourism
Geotourism as a part of Knowledge-based tourisms
Innovative Tourism Products
Development Framework of Sustainable Development
11th Malaysia Plan for Tourism Industry
ENHANCING TOURISM PRODUCTS
Strategies
AEnhancing tourism
products
BUpgrading service
quality
CImproving
governance
DRestrategisingmarketing and
promotion
EIntensifying
domestic tourism
• Capturing the high yield
tourists to stimulate the
industry’s contribution to
the economy.
• Domestic tourism will be
harnessed to further
increase the vibrancy of the
industry.
WAY FORWARD
Ecotourism
Heritage, Culture & Arts
Meetings, Incentives, Conventions and Exhibitions (MICE)
Shopping destinations
Muslim travel market
010203
0405
CHALLENGES
& HERITAGEINVOLVEMENT
COMMUNITYENHANCEMENT & PROMOTION
CLEANLINESS& BEAUTIFICATION
MARKETINGPRODUCT
STAKEHOLDERSENFORCEMENTCULTURAL& SUSTAINABLE
TOURISM
GOVERNANCESTATUTORY /
CONSERVATION
OWNERSHIP
THANK YOU…