Empowering, Co-designing, Scaling: A Service Design Model for the Sustainable Future of Textile...
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Transcript of Empowering, Co-designing, Scaling: A Service Design Model for the Sustainable Future of Textile...
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empoweringco-designingscaling:a service design modelfor the sustainable futureof textile artisans’ communities
Loughborough Design School | AHRC Design Starsupervisors: Dr MC Escobar-Tello, Dr VA Mitchell
Francesco Mazzarella, PhD researcher
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index
research problem aim scope methodology studies conclusions
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research problem
the global economic andenvironmental crisis is posingcomplex challenges
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redistributedmanufacturing
circulareconomy
flexibleproduction
alternativeeconomies
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slowconsumption
advancedartisanship
designerentrepreneur
enablingecosystems
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to explore how service designcan contribute to encouragetextile artisans’ communitiestowards a sustainable future
aim
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scope
material
by handsmachinerydigital tools
bottom-upskills, quality
human controlmaterial culture
local, naturaldiscarded fibrestextiles & fashion
artisancommunity
local businesssmall batchesflexiblelocal market
tool making
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PAR methodology
2A
actsustainablefuture trends for TAC
reflectbarriers,enablers,sustainablemanifesto
planmap TAC &future trends
plansampling strategy,study protocol,pilot
reflectimpactof service designmodel
2Cto developtheoretical
framework forsustainablefuture for
TAC
conclusions& discussion
to developflexible service designmodel of co-designingcollaborative servicesfor sustainable TAC
to empowerTAC
to co-designa collaborative
serviceto scale upinnovations
within enablingecosystem
1B
1C
1A main studies evaluation
scop
ing st
udy
2B actsustainablefuture trends for TAC
TAC:textile artisans’ communities
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service design methods
discover define
develop deliver
focus groupinterviews
shadowing
contextualinterviewsbrainstorming
participatorydesign
workshop
stakeholders mapecosystem canvasservive blueprint
user centred, relational, systemic process of co-creation oftangible and intangible values to encourage holistic sustainability
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challenging sustainable futures
discover
focus groupinterviews
shadowing
experts’ focus group shadowing
semi-structured interviews
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theoretical framework
a sustainable manifestofor textile artisans’ communities
Shift the focus from aesthetics to ethics, from style to quality meanings;
Ethical labour and rights must be set: less bad is not good;
Textile artisanship stands as a slow reaction to fast fashion;
Textiles are interconnected to their wholeness: materials, processes,
people, places;
Being vs. having, learning from nature and acknowledging the unpredictable;
Manage connectivity within local communities, as collective wisdom and
social act of collaboration;
Design as political agent, embracing diversity as resource, weaving
synergies among di�erent assets;
Scale up open initiatives within peer-to-peer networks at a glocal scale;
Understand the root system and trigger holistic and systemic change,
from micro to macro scales;
Build an enabling ecosystem: complex, adaptive infrastructure supported
by polycentric governance.
barriers enablers
Dominance of financial structures based
on profits;
Lack of time & e�orts to develop
alternative models;
Lack of skills;
Export of machinery and outsource of
production;
Lack of interest for young people in craft
production;
Endangered craft heritage;
Consumers’ misperception of quality;
Over-consumption;
Lack of information on textiles, artisans
and sustainability challenges;
Lack of sustainability uptake;
Lack of training in strategies/management/
entrepreneurship in design curricula.
Change of mindset (systemic thinking);
Interconnected
design-artisanship-academia
-policy-consumers;
Cultural empathy with artisans;
Metatools, flexible, collaborative, reflective;
Storytelling to elicit and convey engaging
meanings;
Empowerment models: access to
information, awareness, ability,
independency;
Development of sustainable business
models;
Technological advancements.
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PAR strategy
participatoryaction
research
to develop a flexibleservice design modelof co-designingcollaborative services,encouraging textileartisans’ communitiestowards a sustainable future
new york
cape town
nottinghamto empowera heritage artisans’ community
to scale upa cutting-edge artisans’ ecosystem
to co-designwith contemporary artisans
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storytelling withnottingham lace artisans
define
contextualinterviewsbrainstorming
Kula Tsurdiu
bridal dressesleavers lace
shawlsknitting lace
jewelleryembroidered lace
G H Hurt & Son Ltd
JC Middlebrook
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initial findings
g h hurt & son ltdstorytelling withnottingham lace artisans
photo-diaries SWOT analysis of ideas
challenges & opportunities to move towards a sustainable future
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next...
community
develop deliver
participatorydesign
workshop
stakeholders mapecosystem canvasservive blueprint
1 day participatory design workshop:co-designing a sustainable future
for nottingham lace artisanso
rga
nisations
des
igner
s
consumers
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textile artisans’ communitiescan contribute to a sustainable
development
rescue cultural heritage provide social engagement
encourage economic development enhance environmental stewardship