EMPOWERING AND EDUCATING CONSUMERS

FIFTH ANNUAL AFRICAN DIALOGUE CONSUMER PROTECTION

SEPTEMBER 10-12 2013LIVINGSTONE, ZAMBIA

MANDATEThe Department of Trade and Consumer Affairs is

mandated by the Consumer Protection Act, 1918,to disseminate information to enable consumers to acquire

knowledge of basic consumer rights and the skills needed to make informed choices goods and services.

Section 5 (1) (b) and (c) of the Consumer Protection empowers the Office to disseminate information to enable

consumers to acquire knowledge of basic consumer rights and obligations

Formulate and implement consumer education programmes

Mandate

Ways of empowering consumers:Kgotla and school addresses NGO’S and Association addressesWorkshops and SeminarsOpen air campaigns

Outreach Programmes

Panel discussionsBreakfast meetingsFairs and ExhibitionsRadio programmesDaily news articlesTelevision- though it is not consistent due to

lack of permanent slotFormation of consumer groups and school clubs

OUTREACH Continued

Drama performances Drama trails Radio jingles News letter Road shows

Innovative project

Shortage of funds to strengthen educational campaigns and information dissemination

CHALLENGES

Aired 30 min drama on Botswana Television Conducted two roadshows Permanent slot in the Daily news paper Permanent slot in the National Radio(RB1)

ACHIEVEMENTS

THANK YOU