Empower your students with real-life digital marketing skills from Facebook Blueprint

Facebook’s new Digital Marketing Skills program provides educators at all levels of CTE and higher education free access to an online Educators Portal that includes both in-person and online content. This new program – developed in partnership with education professionals – prepares students to earn a Facebook Certified Digital Marketing Associate Certification (100-101) and empowers them to reach their goals through digital marketing across Facebook, Instagram and Messenger.

What is the Educators Portal from Facebook Blueprint?The Educators Portal is an online platform for educators and has been built with Educators in mind. The content is modularized for the classroom and enables edcuational professionals to build their own classroom experience relevant to their students. The content includes in-class presentation materials, facilitator notes, case studies, student activities, and corresponding online learning for students to reinforce what they’re being taught during class time. The classroom-based content can be easily integrated into existing curricula or syllabi and takes learners through the basics – from starting a campaign through to executing and measuring a campaign. There is both applied content – that enables students to run their own campaigns – to more case-study exercises that analyze how various clients have designed and pivoted their campaign strategies.

Easily plug and play our new immersive educational program into your existing curriculum and elevate your students’ potential with practical digital marketing skills.

Why become a pilot participant of this new offering from Facebook Blueprint?We rely on partner educators to give us trusted feedback on our content and ensure that it meets the needs of educational professionals, so we are piloting the Educators Portal during the Spring Semester (January-April 2020) with educators across the United States. If you’re interested in signing up, we would love to have you be part of our first feedback group!

facebook.com/blueprint | instagram.com/facebookblueprint

Sign up today to access the Educators Portal from Facebook Blueprint and become part of our first feedback group: fbblueprint.com/EducatorsPortal

How do I sign up?

facebook.com/blueprint | instagram.com/facebookblueprint

What is the cost in accessing the Educators Portal?All of the lessons and other materials in the Educators Portal are free to use.

Is the content available in additional languages other than English?During the pilot phase, the Portal will only offer content in English. However, we are currently exploring other languages and will communicate any additional languages after the Portal is formally launched next year.

How long will this content take me to teach?It’s up to you! The content on the Educators Portal is designed in a modular framework, so that you can choose which modules to integrate into your existing syllabus or curriculum. Through our research and feedback from educational professionals, educators may choose to use all of the modules, while others may prefer to use a singular module into a wider digital marketing curriculum. Each module also includes suggested teaching times, so you’ll know exactly how much time you’ll need to dedicate.

Does Facebook offer other online resources that can be combined or shared with my students?Yes – you can find six more hours of online content on fbblueprint.com/DigitalSkills. 40% is video-based and can be leveraged to help students prepare for class, or as extended learning. The online content will also prepare students to take the Facebook Certified Digital Marketing Associate Certification exam (100-101).

Is there a cost associated with Facebook Blueprint Certifications?Our Certification is one of the most rigurous in the industry and is recognized by advertising and marketing professionals around the world. To obtain our entry-level certification (Facebook Certified Digital Marketing Certificate), the cost of the proctored exam is currently $99.

What do I need to know about data sharing to access the Educators Portal?You can read more about what information we collect and share via our Data Policy (fb.com/policy.php).

Still have questions?We’ve answered some of the most frequently asked questions we’ve received from educational professionals:

Modules included in the Educators Portal:Social Media LandscapeM1M2M3

Build a Business PresenceM4M5M6

Connect With Your AudienceM7M8M9

Create Content for Facebook & InstagramM10M11M12

Introduction to Advertising on FacebookM13M14

Choose an Ad Objective and BudgetM15M16

Audience & PlacementsM17M18

Creative Ad Policies & MeasurementM19

Establish Your Personal BrandM20M21

Careers in Social MediaM22M23

The Evolution of Digital & Social Media MarketingData & Digital MarketingUnderstanding your customer & their journey

Your business presence on Social MediaYour Business Identity on Facebook & InstagramBuild your audience & brand image

The impact of different Marketing MetricsAttract a Quality AudienceBuild Relationships through Organic Engagement

Tips for developing engaging photos & videosStrategic writing for social mediaGet started on building content

What is Facebook AdvertisingHow to create a Facebook Ad

Determine your budget & bidding strategyDetermine your ad budget & bidding strategy

Setup your audienceHow to use ad placements & formats

Understand ad performance

Your Personal BrandDefine your personal brand

Unlock your carrer with social mediaYour career aspirations & goals

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