Employment Branding and Recruitment Marketing

Employment Branding and

Recruitment Marketing

Marketing Strategies to Recruit Talent

More Effectively

• Achieve Hiring Goals

• Faster Time-to-Fill

• Increased Retention

Our Leadership Team

Susan MacNicol – Founder/President

25+ Years of National and Global, Integrated Marketing Experience

Certified Recruitment Marketer

Strategic Marketing Expert

MBA – Pepperdine University

Tami Wloch – Director, Social/Digital Media

Shilpa Chaubal

Operations Manager

Trisha Johnson

Senior Account Executive

Advisory Panelist,

Facebook Corporate

Advisory Panelist,

LinkedIn Corporate

SEO Certified

Google Analytics Certified

Specializing in Integrated Marketing

Brand Development

Social/Digital Media

Strategy & Plans

B2B and B2C

National Strategic Partnerships

Job Fairs

Print

TV, Radio, Video Production

Market Research

Email & Direct Mail

Employee Referral Programs

National Trade Conferences/Shows

Membership Campaigns

Product Launches

20 Years ~ Full-Service Marketing Agency

Clients

Prior Corporate Roles:

Paid Digital Ads We can run campaigns on all of the following Platforms:

We reach your target market

whenever they are online, wherever they are online.

✓Facebook

✓Instagram

✓Messenger

✓Oculus

As well as the 47,000 online sites thru the Audience Network!

✓Twitter

✓LinkedIn

✓Snapchat

✓TikTok

Reaching Your Targets On

Over 47,000 online platforms!

We reach your target market whenever they are online, wherever they are online.

Here are few of our online placements:

Transparent Job Market

64% Research a Company Before Applying

▪ 18 sources of Information

▪ 7-8 company reviews

▪ 7-10 touches with your company

What are candidates seeing about your company?

ONLY 28% OF COMPANIES Have Made Employer Branding a Priority

Candidate Journey – Many Touchpoints

▶

4/2/2018

Why Employment Branding?

▶An employment brand is the market perception

of what it's like to work for an organization (the

employee experience)

▶A solid Employer Brand brings you:

▪ 50% more qualified applicants, saving money on PR

and recruiting fees

▪ 28% reduction in turnover due to better cultural fit

Attract, Engage, Nurture, Convert

ATTRACTJob Ads, Events SEO, Social

Media

ENGAGECareer Site,

Talent NetworkJob Site, Referrals

NURTURE Email, CRMTalent Network,

Newsletters

CONVERT Job Alerts, Call To

ActionMetrics

Process to Attract and Engage Talent1. Establish Company Career/Hiring Foundation

• Employment brand

• Career Page

• LinkedIn and Facebook Career profiles

• Glassdoor profile

• Webpages and Blogs with more info for specific jobs

• Testimonials from staff – Print and Video

2. Hiring Process • Review Job Descriptions

• Establish Referral Programs

• Revise Interview Questions

3. Digital Marketing• Reach candidates where they are – online

• Target candidates across LI, FB and 47,000 digital sites

• Drive them back to more, exciting details about the role

4. Local Partnerships – Community Outreach –

Connect with talent in new places for current/future pipeline• Reach potential candidates at colleges, high schools, tech programs to

introduce the roles, and beat competitors

• Internships, presentations, facility tours

• Testimonials

Attract and Engage TalentEstablish Company Career Foundations

United Website Career Page Glassdoor Review

Attract and Engage Talent

Facebook Job Listing LI Job Listing

Manufacturing Case Study

Erie International Group

Painesville, Ohio

Manufacturing Case Study – Erie International – Painesville Ohio1. Career Page on Websitehttps://pullmaninnovations.com/careers-at-eig/

Manufacturing Case Study – Erie International – Painesville Ohio1. Career Page on Website (continued)

Manufacturing Case Study – Erie International – Painesville Ohio1. Careers Page on Website (continued)

Manufacturing Case Study – Erie International – Painesville Ohio2. BLOG

Manufacturing Case Study – Erie International – Painesville Ohio3. Digital Ads – Paid, Targeted to Specific Audiences

Manufacturing Case Study – Erie International – Painesville Ohio4. Results - In ONE Month – Applications Up From 5 to 51

Social Media Or Website Audit To Increase Sales or Applicants

Standard Price = $600

For Webinar Attendees - $300

Extensive

Review of Your Pages

Written ReportStep-by-Step Instructions

Live

One Hour

Video Call

To take advantage of this offer, reach out to Emily Lee at [email protected]

Additional Services:

SC offers a wide range of services which can be added at any time to increase website traffic,

awareness and sales. Some of these marketing tactics include:

• Digital Marketing Campaigns – Social Media, Lead Generation, Email Campaigns, etc.

• Video production – short videos to leverage on Social Media, longer videos to be used for PR

• Public Relations (PR) – personal appearances; press releases

• Advertising – print or digital ads targeted to a specific market; Radio and TV ads

• Training materials

• Trade show strategy and materials (10-foot booth available for rental)

• Direct Mail, Print

Tami WlochDirector of Social/Digital Media, SC MarketingAdvisory Panelist, Facebook & LinkedIn

ww.SCmarketinginc.com

[email protected]

Link To Us On

LinkedIn!

Susan MacNicolOwner/Founder, SC [email protected]

Our Thanks To

Employment Branding and Recruitment Marketing

Documents

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