Employer branding and employee assistance programs
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Transcript of Employer branding and employee assistance programs
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EMPLOYER BRANDING AND
EMPLOYEE ASSISTANCE PROGRAMS
GROUP 10
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What is EMPLOYER BRANDING?
It is defined as the sum of a company’s efforts to communicate to existing and prospective staff what makes it a desirable place to work, and the active management of a company’s image as seen through the eyes of its associates and potential hires.
It is a process of creating an identity and managing
the company’s image in its role as an employer
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For the organization…
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For this you have to attract “TALENT”
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• External/Consumer Branding – Influence customers to buy products & services
• Internal/Employer Branding – Influence employees to be attracted to and remain with the organization
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Employer Brand Equity
Employer Brand Awareness
Perceived Employment Experience
Employer Brand Association
Employer Brand Loyalty
Employer Brand Equity Model
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Factors Impacting Employer Branding
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Employer Brand
Reputation
Integrity
Culture
Recruitment
Pay and benefit Orientation
Work life balance
Leadership management
Growth and development
Performance management
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WHY IS EMPLOYER BRANDING SO IMPORTANT?
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More applicants means more potential employees
Employees proud and motivated
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Positive image for media – More Advertising
To achieve Competitive Advantage
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Importance of “Employer Branding” according to a survey done by “AON Hewitt”
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Suggestions for effective Employer Branding
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An example of Successful Employer Branding
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Launched a comprehensive employer branding campaign, including– Employee value proposition: • Envision. Innovate. Accomplish.
– Consumer message:• Caring is good. Doing something is better.
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RECRUITING ADVERTISEMENT PacifiCare’s employer branding
efforts have been recognized by the following awards:
Best Employer Brand: 2006 Electronic Recruiting Exchange
Best in Class Employee Referral Web Site: VirtualEdge West Coast User Group
Top 50 Employer for Minorities and Women: Fortune Magazine
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EMPLOYEE ASSISTANCE PROGRAMS
They are worksite-based programs and/or resources designed to benefit both employers and employees.
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FEATURES OF AN EAP
• Is a work-site based program.
• Designed to assist businesses in addressing productivity issues.
• Identifies and resolves personal concerns of employees.
• The supervisor has access to workplace consultation regarding work performance issues.
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Issues dealt by EAP
• Relationship & Family Issues
• Stress Management (at home and at work)
• Addictions
• Workplace Challenges
• Eldercare & Childcare
• Legal & Financial Services
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SERVICES PROVIDED BY EAPs
EAP services to individuals • Mental health-related services.
• Services related to personal issues such as divorce and parenting
• Information on work/life supports, such as care giving for elderly parents and financial planning.
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EAP services to individuals
• Wellness and health promotion services, such as smoking cessation and weight reduction.
• Work-related supports like career counseling services to individuals
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EAP services to organizations
• Education on handling mental health, stress, and addictions in the workplace.
• Addressing workplace violence
• Safety and emergency preparedness.
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EAP services to organizations
• Guidance on communicating in difficult situations, such as mergers, layoffs, or when employees die on the job.
• Absence management
• Meeting needs of specific workers, such as returning veterans
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BENEFITS OF EAPs
• Psychological Health Care
• Productivity
• Healthy Human Resources
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LATEST TRENDS IN EAPs
• Increased use of technology
• New promotional
materials
• New topics for seminars
• Creative
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Latest Trends in EAPs
• Retention strategies
• Supervisor training • Mediation services
• Work/life coordination
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Thank you