MARICO

Prepared By:Ruchi | Vijay Chandrasekar | Anant Kapoor | Neha Kandpal| Arjun KV | Jaskaran SinghFMCG Sector in India Growing DemandAttractive Opportunities30 Billion US $

74 Billion US $Market Size 20182011Employer Brand ManagementSteps for building a strong Employer Brand:

MaricoIncorporated on 13th October 1988, under the name of Marico Foods Ltd., later renamed as Marico Industries Ltd in 1989

Provides consumer products and services in the areas of Health and Beauty

Adds value to the life of 1 in every 3 Indians

The Make a difference approach

Have a flat organizational structure, having just five levels between the Managing Director and the shop floor operator.

Marico as an EmployerMembers rather than Employees

Talent Acquisition

Performance Management System

Talent Development

Leadership Development

Member Wellness

Recruitment ProcessFilling of the Company Application Form

Managerial Values Questionnaire

Career Anchors Questionnaire

Interviews

Reference Check

Medical check-up and remuneration finalization

Procter and Gamble

Hiring Process at P&G

10Employer Branding Principles

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Comparative AnalysisParameters P&GMaricoEconomic and Emotive benefitsEmotive benefit of working for a well-established M&C. Career growth opportunities off economic and emotive benefits as well.

Equal importance offered. Joining bonus is lucrative. 30 day leaves a year.Interview ProcessOnline application, resume submission, online assessment, aptitude test at P&G, 3 rounds of interviewLateral hiring at lower level- Interview processCampus placements 2 GDs +PI

Induction program3-day long to explain organisational structure and workingsAddress by HODs, interaction with CEO and Chairman. Outbound training for full-time employeesWorking EnvironmentFriendly and comfortableBoundary-less offices. No fixed working hours. Retention StrategiesFast career growth and superior pay25% salary is variable. Personal goal realization programs.Sample Q & A- Marico

Q. At the time of joining, what are the benefits both in terms of rational and emotive benefits that are offered by the company? Which one is considered more important by your company? A. According to me, both are given equal importance. A joining bonus of 1.5 LPA is offered.Q. Can you please share the details of the interview process?A. For lateral hiring there is a written test for lower level managers. For campus placements, there are 2 rounds of Group Discussions followed by the personal interview round. A partner level person is a part for the hiring process. Q. Please tell us something about the induction program.A. It is very well planned. The heads of each department address the entire batch followed by interaction with the CEO and the Chairman. There is also an outbound training for the Full time employees. Q. The working environment is the one of the most important factors for employee satisfaction. How is it there at your office?A. Our office is called Boundary less office. There is no closed cubical. No fixed working hours are there and we are entitled to 30 days leave in a year. Q. How are seniors and executives addressed at your office? A. Everyone is addressed only by their first name in the head office. Q. What are the strategies to retain talent at your organization? A. 25% salary is variable which acts as a key motivating factor. Also there is a program, PDP, which helps in realization of personal goals. Q. For the separating employees, are there any exit interviews conducted? A. Yes, exit interviews are conducted.

13Sample Q & A- P&G

Q. What are the rational and emotive benefits that company offers to the employees while joining? Which one does your company holds more important? A. The company values both benefits. An employee feels very excited to work for one of the oldest multinational company. Also the company provides the employee with fast growing career opportunities, global and challenging roles which keep them motivated always.Q. What is the interview process? A. P&G has a very extensive interview process. The candidate needs to apply online via P&G portal. On the portal he/she needs to submit their resume and undergo an online assessment. It is followed by an aptitude test at P&G office and 3 rounds of interview. P&G believes in growth from within, hence most of the recruitment is done via colleges.Q. How is the induction program? A.. There is a 3 day- long induction program organized by the company in which leaders from different organizations share their experience and tips to do well in the company. It is a well-planned event for a new hire to understand the working principles and organization structure. Q. How is the working environment? A. It is a very friendly working environment. People are companys biggest asset and company ensures that people are working in a very comfortable environment. Q.. How are seniors addressed in your office? A. Everyone is addressed by their first name in all offices in P&G. Q. What are various retention strategies used by your organization? A. Fast growth and superior pay compared to market is a key retention strategy used by the organization.Q. Are there any Alumni club/ Ambassador Club/Exit Interviews.? A. Yes, exit interviews are conducted. There are no formal alumni clubs.

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Conclusion