Employee Value Propositions & Employer Branding
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Transcript of Employee Value Propositions & Employer Branding
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DU- CulturalTransformation©2016,EngageMeManagementConsultancy.Private &Confidential. 1
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Becoming an Employer of ChoiceEmployer Branding
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` Engage MeAn OverviewEngage Me, your experts in organisational culture, employee engagement and happiness.
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Who We Are:
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What We Do:
Inform,Inspire&Entertain
EngageMeMagazine
WorkwithPurpose
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Engage Me Consulting: Driving organisation culture & identity
By establishing strong Employer Brands & Employee Value Propositions (EVP’s)
Bringing Organisational Cultures to Life
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Organisational Culture & IdentityEVP & Employer BrandingThe What, Why & How in building high performance, driven by happy employees & becoming an employer of choice.
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What is an Employer Brand & EVP?
EmployerBrandingistheartofmarketingyourinternalcultureinordertoattractnotonlythebest,butalsothe
RIGHTtalenttoyourbusiness.
EmployerValueProposition(EVP)isyourpromisetobothexistingand
prospectiveemployees– essentially,it’saconcretesetofattributesthatoutlineyour
valueofferingtoemployees.
Whatisyourstory?
Whatisyourpromise?
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Practical Employer Branding Examples – Career Page
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AirBNB
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Zappos
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O2
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Why is it important to establish an Employer Brand & EVP?
§ Agingpopulation§ GenerationYvalues§ Global/flexiblemarketplace
WARFORTALENT
§ Socialmedia
TRANSPARENCY
§ ProfitAmbassadors
ENGAGEDEMPLOYEES
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Youremployerbrandbringsyourcultureto
life,makingittangible.
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Who are your key drivers?
CEO/MANAGEMENT HUMANRESOURCES COMMUNICATIONS MARKETING
ORGANISATION-WIDE ENGAGEMENT
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How do you establish a sound EVP & Employer Brand?
Byfollowingaunique4-stepculturecreationapproachtobuildhigh-performanceorganisationspoweredbyhappy,motivatedemployees
CultureReview EmployeeEngagementStrategy
AssessSuccessCultureIdentity(EmployerBranding)
EMPLOYERBRANDING
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What should you be aware of?
ü Knowyourtargetmarket
ü Createsynergywithyourcorporatebrand
ü Deliveryourbrandexperience
ü “WalktheTalk”
X Don’trushtheprocess(jumpintoofast)
X Onlytalktohappyemployees
XMakefalsepromises
X Neglectanyofthetouchpoints
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How does this translate into tangible best practice?
The emotional & tangible connection between companies and employees
EVPEngagementthroughtheEmployeeLifecycle
RESEARCH APPLICATION&INTERVIEW
CHOOSE JOIN WORK ACHIEVE LEAVE
EVP,COMMUNICATIONSANDYOURBRAND’SESSENCE- THEWOWFACTOR!
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Recommended core areas of EVP & Employer branding focus:
RESEARCH APPLICATION&INTERVIEW
CHOOSE JOIN
• Jobboards&ads• Friends&family• Careerfairs• Website(Careerspage)• Facebook• Twitter• LinkedIn
• Submissionprocess- SLA’s
• CandidateQ&A’s-Keypointofcontact
• Structuredinterview
• Offerletter• Benefitspack-
Sitevisit
• Relocationguide• Welcomekit
Onboardingpack/• process
OrientationeventWelcomelunch/dinner
• Buddysystem
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Recommended core areas of EVP & Employer branding focus:
WORK ACHIEVE LEAVE
• Communications• Engagementstrategy• Employeeevents• CSRprograms• Manager/leadertoolkits–
Mentoring• Employeesurveys
• Talentmanagement• Careerdevelopment• Reward&recognition
• Exitinterviews• Alumninetwork
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What are you aiming to achieve?
Theemployeeconstantlyspeakspositivelyabouttheorganisationtocolleagues,potentialemployeesandcustomers.
Theemployeehasanintensedesiretobeamemberoftheorganisationdespiteopportunitiestoworkelsewhere.
Theemployeeexertsextraeffortandexhibitsbehavioursthatcontributetobusiness
success.
SAY
STAY
STRIVE
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