Employee Communications and Going Global: How to Get a Seat at the (Virtual) Table
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Transcript of Employee Communications and Going Global: How to Get a Seat at the (Virtual) Table
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Global communicationsGetting a seat at the(virtual) table
Jeff Zwier,Associate Director, Global Business Line CommunicationsDeloitte Touche Tohmatsu, Ltd.
Presented to the IABC Chicago Chapter Luncheon April 20, 2011
For more information, contact the presenter at [email protected]
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© 2011 Deloitte Touche Tohmatsu
Going global: What’s changed?
New practices and work environments . . .
2
“Ninety percent of life is just showing up.”
- Woody Allen,Actor/Director
“When you ask people where do you go when you need to get work done…you rarely hear them say ‘the office.’ “
- Jason Fried,37 Signals Founder(TED talk)
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Going global: What’s changed?
New tools . . .
3
Radio (1920)
TV (1950s)
Internet (1996)
eBay (1997)
Wikipedia (2001)
Cell phones (1984)
Blackberry (2002) Google (1998)
iPod (2001)
Facebook (2004)
Twitter (2007)
1920 1970
Fax machine (1970s)
Dates shown above are when the technology became commercially viableSource: DTTL Online Communications team research
1990 2000 20101930 1940 1950 1960 1980
LinkedIn (2003)
YouTube (2005)
Blogs (1999)
iPhone (2007)Macintosh (1984)
IBM PC (1981)
iPad (2010)
Mainframe Computer (1960s)
HBO (1972)
MTV(1981)
Amazon (2001)
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© 2011 Deloitte Touche Tohmatsu
Going global: What’s changed?
New challenges . . .
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• From workplace . . . to workspace
• From translation . . . to interpretation
• From time zones . . . to time shifting
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What’s changed?
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EVERYTHING(almost)
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© 2011 Deloitte Touche Tohmatsu
Going global: What do leaders want from communicators, and
what does it take to succeed today?
7 DTTL Global Communications
• New competencies for communicators
• New roles, teams, tools and ways of working
• Readiness for higher expectations from business leaders
• New definitions of how the communications function contributes to the organization
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© 2011 Deloitte Touche Tohmatsu
New competencies
8 DTTL Global Communications
Ac
tin
g a
nd
in
flu
en
cin
ga
t a
dis
tan
ce
‘Unboxing’ the businessobjective
Strategic advisor role
True business knowledge
Diversified skills
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© 2011 Deloitte Touche Tohmatsu
New roles, teams . . .
9 DTTL Global Communications
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© 2011 Deloitte Touche Tohmatsu
. . . tools, and ways of working
10 DTTL Global Communications
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© 2011 Deloitte Touche Tohmatsu
Higher expectations
11 DTTL Global Communications
From . . . To . . .
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© 2011 Deloitte Touche Tohmatsu
The new global communicator:
Getting a seat at the (virtual) table
12
• Individual contributors
• Communications teams
• Team leaders
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© 2011 Deloitte Touche Tohmatsu
Going global on your own:
Steps to success
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• You are a global communicator
• Listen first . . .then start a conversation
• Know your business, the culture . . . and the business culture
• Set priorities globally, boundaries locally (and do them both collaboratively)
• Learn the language of influence
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© 2011 Deloitte Touche Tohmatsu
Going global with your team:
Growing together
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• Get the tools
• Build relationships first
• Measure your successes together
• Leverage each other
• Empower your clients
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© 2011 Deloitte Touche Tohmatsu
Going global as a leader:
A new kind of leadership
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• Individual contributors
• Communications teams
• Team leaders
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