EMPIICAL TESTING OF PRICE ELASTICITY OF DEMAND

GOLD LEAF

SUBMITTED BY:

NAME: LUQMAN SALEEM

REG NO: 09109009

SUBMITTED TO:

MUHAMMAD EHSAAN ULLAH

GIFT BUSINESS SCHOOLGIFT UNIVERSITY

1

I dedication my project these people

Who’s helps for making my project

Like teacher student friend and my

Family with out these I cannot

Complete it.

2

ACKNOWLEDGEMENTS

This project owes a great to all those contributed over the weak to development of positive economics. They are too numerous to mention, but the great full to all their former colleagues and student. Who have influenced their evolution as teachers and writer. The current project evolved from discussion between the teacher and my former colleagues.

In this project the teacher also played an important part of making asscement, and I too much thank full the Library of the gift university, who allowed me to use the gift library. And I also thank full the gift computer lab who help my making project and provide facilities to print out the pages.

In the end: I thank full the student of gift university who help me to making the project.

I thank full my teacher M Ehsaan ullah who guide me how make this project.

3

Forward

In this project fist of all we chose the product of gold leaf (regular) and after that I tell that what is the substitute and complementary of the product .

After that I make project on it for what to tell that what is in the my product and what is special in my product. The special thing is in this product is people consumed more of it by its daily. And they cannot leave it. They buy it in every cost.

My teacher think that to give project to the student that’s why the student work hard and learn it that when economics apply when they survey on it.

It is very hard job to make this project, by making this project there are becoming some hurdles, that how we make it and where we collect the data, and how we make the question on it and how can we asked from the other people. But we tried to make the project, and solve the problem which we faced on it.

On making project there are vary hard to solve the question with their price and demand and showing there graph and showing their price elasticity of demand. But its done. That why we need it to be done.

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TABLE OF CONTENTS

Sr.no. Description Page no

(i) Dedication 2

(ii) Acknowledgement 3

(iii) Forwards 4

Chapter no 1 Introduction

(i.i) Demand 8(i.i.i) factors affecting demand 8(i.i.2) shifts in the demand curve 8(i.i.3) Diagram: shift in demand 8(1.2) Law of demand 9(1.3) Demand curve 9(1.4) Determinates of demands 10(1.4.1) Income 10(1.4.1.1) Normal Goods 10(1.4.1.2) Inferior goods 10(1.4.2) numbers of buyers 10(1.4.3) substitutes 11(1.4.4) Complements 11(1.5) Price Elasticity of demand 11(1.5.4) using knowledge of elasticity 13(1.5.5) Revenue 13(1.7) Income Elasticity of demand 14(1.7.2) Defination of inferior goods 14(1.7.2) Defination of normal goods 14(1.7.3) Defination of luxury goods 15

Chapter no 2 RESTARCH METHODOLOGY 16

Chapter no 3:

5

ANALYSIS 17

Chapter no: 4 CONCOSIONS 32

BIBLIO GRAPHY 34

APPENDIX 35

6

Chapter 1

Introduction

7

INTRODUCTION

1.1 Demand:A schedule of how much of a good or service people will purchase at any

price during a specified time period, other things being constant.1

1.1.1 Factors Affecting Demand2

· The individual Demand Curve illustrates the price people are willing to pay for a particular quantity of a good.

· The market demand curve will be the sum of all individual demand curves. It shows the quantity of a good consumers plan to buy at different prices

· A change in price causes a MOVEMENT ALONG the Demand Curve,

· E.g. if there is an increase in price from p2 to p1 then there will be a fall in demand from Q2 to Q1

1.1.2 Shifts in the Demand Curve

This occurs when, even at the same price, consumers are willing to buy a higher quantity of goods. This will occur if there is a shift in the conditions of demand.

1 Economics Today by roger Leroy miller, ninth edition, Addison Wesley publisher, Ch. 3,page no. 462 Internet source from www.economicshelp.org

8

1.1.3 Diagram: Shift in Demand

A shift to the right in the demand curve can occur for a number of reasons:

1. An increase in disposable income, this can occur for a variety of reasons such as higher wages and lower taxes

2. An increase in the quality of the good e.g. computers are now more powerful

3. Advertising can increase brand loyalty to the goods and increase demand

4. An increase in the price of substitutes, e.g. if the price of Kodak films increase the demand for Fuji films will increase

5. A fall in the price of complements. E.g. a lower price of Play Station 2 will increase the demand for compatible games.

6. Weather: In cold weather there will be increased demand for fuel and warm weather.

7. Expectations of future price increases.

1.2 Law of Demand:

The claim that other things being equal, the quantity demanded of a good falls, when the price of the good rises.3

3 Principals of economics by N. Gregory Mankiw, Harcourt Australia publisher, Ch.4, page no. 64

9

1.3 Demand curve: A graphical representation of the quantities of a product that people are willing and able to purchase at possible price. 4

1.4 Determinants of demand: Anything other than price, such as consumer income and preferences, that determines the amount of a product or service that consumers are willing and able to purchase.

1.4.1 Income: Arise in income causes an increase in demand. Conversely the demand for such product declines as their incomes fall.

1.4.1.1 Normal goods: A good that a consumer chooses to purchase in smaller amounts as income falls.

1.4.1.2 Inferior goods: A good that a consumer chooses to purchase in smaller quantities as income rises or in larger amounts as income falls.

4 Economics by Robert, B.Ekelund, J.R.Robert D. Tollison, third edition , Harper Collins publisher , ch.4, page no.87

10

1.4.2 Number of buyers: An increase in the number of buyer in a marker is likely to increase product demand.

1.4.3 Substitutes: Products that are related such that an increase in the price of one will increase the demand for the other or a decrease in the price of one will decrease the demand for the other.5

1.4.4 Complements: Two goods are complements if both are used together for consumption or enjoyment-for example, coffee and cream. The more you buy of the other. For complements, a change in the price of one causes an opposite shift in the demand for the other.6

1.5 Price Elasticity of Demand:

The price elasticity of demand (sometimes simply called elasticity) measures how much the quantity demanded of a good changes when its price changes. The precise definition of price elasticity is percentage change in quantity demanded divided by percentage change in price.7

1.5.1 Price Elasticity of Demand (PED)8

  PED measures the responsiveness of a change in demand, after a change in price. PED = % change in Q.D.                       

                        % change in price

PED = change in Q                *      ___Price__                       Q                                        Change in P

 

If price increase by 10% and demand for CDs fell by 20% then PED = -20/10 = -2 If price increase from £50 to £55 and PED was 0.5 . How much did quantity

demanded fall?

5 Economics third edition by Robert B. Ekelund, jr. Robert D. Tolison ch:4 page:916 Economics today by Roger Leroy miller Addison Wesley publisher ch:3 page no:547 Economics by Samuelson Nordhaus, MCGRAW.HILL edition, Ch. 4, page no. 66 8 Economics for business and management by k.alec chrystal and Richard g.lipsey. publisher oxford university press 1997

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0.5 = % change in QD Therefore % QD = -5

1.5.2 Price Elastic Demand

Definition: Demand is elastic if a change in price leads to a bigger % change in demand; therefore the PED will therefore be greater than 1.

Goods which are elastic, tend to have some or all of the following characteristics.

1. They are luxury goods 2. They are expensive and a big % of income e.g. sports cars and holidays3. Goods with many substitutes and a very competitive market. E.g. if Simsbury’s

put up the price of its bread there are many alternatives, so people would be price sensitive

4. Bought frequently

1.5.3 Price Inelastic Demand

These are goods where a change in price leads to a smaller % change in demand; therefore PED <1 e.g. 0.5

Inelastic demand PED <1 - Perfectly inelastic PED =0

Goods which are inelastic tend to have some or all of the following features:

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1. They have few or no close substitutes, e.g. petrol, cigarettes.2. They are necessities3. They are addictive4. They cost a small % of income or are bought infrequently

In the short term demand is usually more inelastic because it takes time to find alternatives

If the price of chocolate increased demand would be inelastic because there are no alternatives, however if the price of mars increased there are close substitutes in the form of other chocolate therefore demand will be more elastic.

1.5.4 Using Knowledge of Elasticity

1. If demand is inelastic then increasing the price can lead to an increase in revenue. This is why OPEC try to increase the price of oil.

1.5.5 Graph showing increase in Revenue following increase in price

2. If demand is elastic, firms would be unlikely to increase revenue as this could lead to a fall in revenue. Instead they could try advertising to increase brand loyalty and make demand more inelastic

3. Price Discrimination. Some people pay higher prices for tickets for trains because there demand is more inelastic.

1.5.1.1 Nature of the commodity: Elasticity or inelasticity of demand depends on the nature of the commodity. I.e. Whether a commodity is a necessity, comfort or luxury. Normally, the demand for necessaries like salt, rice, etc. is inelastic.9

1.6 Cross Elasticity of demand

9 Source from internet by www.economics.org

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This measures the % change in QD for a good after the change in price of another.

            XED = % change in QD good A                        % change in price good B

 for example if there is an increase in the price of tea by 10% and QD of coffee increases by 2%, then XED =             +0.2

1.6.1 Substitute goods are alternative. There XED will be positive,

The weak substitutes like tea and coffee will have a low XED. Tesco bread and Sainsburys bread are close substitutes so XED is higher

 

1.6.2Complements goods, these are goods which are used together, therefore XED is negative.

If the price of DVD players fall, then there will be a increase in demand for DVD disks,

When setting prices firms will have to look at what alternatives the consumer has, if there are no close substitutes they will be able to increase the price. For this reason firms spend a lot of money on advertising to differentiate their products.

1.7 Income Elasticity of Demand YED 10

This measures the responsiveness of demand to a change in income.e.g. if your income increase by 5 % and your demand for mobile phones increased 20% then the YED = 20/ 5  = 4.

YED = % change in Q.D            % change in Income

1.7.1 Definition of INFERIOR GOOD

This occurs when an increase in income leads to a fall in demand. Therefore YED<0.

E.g. clothes from charity shops, cheap breadWhen your income increase you buy better quality goods

1.7.2 Defintion of NORMAL GOOD

10 Google.com by search economics topic demand and supply and take data from side.

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This occurs when an increase in income leads To an increase in demand for the good, Therefore YED>0

1.7.3 Definition of LUXURY GOOD

This occurs when an increase in demand causes a bigger % increase in demand, therefore YED>1.

Luxury goods will also be normal goods and we can sayThey will be income Elastic

Income inelastic This means an increase in income leads to a smaller % increase in demand. Therefore 0> YED <1

Firms will make use of YED by producing more luxury goods during periods of economic growth, similarly there will be less demand for inferior goods.

15

CHAPTER NO.2

RESEARCH METHODOLOGY

In my research methodology first of all I selected my product Gold leaf. Which is very popular product in the market their fore I decision that I will make my project on it. People use the gold leaf as their need or to full fill their utility and use for take refreshment in their pass time.

After that I make the question on it for this purpose that what the people has views on it if they use the gold leaf regular product I make the different question like why they use gold leaf what are in the gold leaf that has nothing other and if the gold leaf are not available in the market than what they do are they use any subsititute for gold leaf .and what is side effect on the health and enviourment .

The third step of my methodology is that I fill up it by different people that why I know why they interested in gold leaf some people says that he used just for habit some people say they use for taking taste and some people say they used to full fill the necotanics when they feel he need to them.

In the last I collect the raw data that why people use gold leaf and why they like it .and I make my question through internet and asking different people who do not use tobacco. And I am thank full my class fellow and student who help to complete my project.

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Chapter no: 3

ANAZYSIS

1:What you feel about gold leaf cigarettes.

(a) Good(b) Better(c) Outstanding(d) Normal

Good 4 20%Better 3 15%Outstanding 9 45%Normal 4 20%Total 20

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2: How many cigarettes you consumed in a day?

(a) 10(b) 20(c) 30

(a) 10 11 55%(b) 20 4 20%(C) 30 5 25%

Total 20 100%

3:What will effect on demand if price of gold leaf. Price(R.s) Quantity demand(a) 40 ……(b) 50 ……(c) 60 ……(d) 70 ……

Price and quantity demanded according to linear equation: Qd= a+b(p)

Here a=intercept B=X variable

Price Demand 40 12750 12560 11570 103

Price Quantity Demanded p1 40 142.54 q1p2 50 131.25 q2p3 60 119.96 q3p4 70 108.67 q4

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DEMAND CURVE:

ELASTICITY: Change in quanity demanded/change in price * price/quantity demanded

SUMMARY OUTPUT

Regression StatisticsMultiple R 0.962378R Square 0.926171Adjusted R Square 0.889256Standard Error 4.296196Observations 4

ANOVA  df SS MS F Significance F

Regression 1 463.0854 463.0854 25.08955 0.037622Residual 2 36.9146 18.4573Total 3 500     

  Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%Intercept 187.7135 26.58222 7.061618 0.01947 73.33942 302.0876 73.33942 302.0876X Variable 1 -1.12948 0.225492 -5.00895 0.037622 -2.09969 -0.15926 -2.09969 -0.15926

Elasticity-0.37-5.24-12.8

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RESIDUAL OUTPUT PROBABILITY OUTPUT

Observation Predicted Y Residuals Standard Residuals Percentile Y1 44.26997 -4.26997 -1.21727 12.5 402 46.52893 3.471074 0.989522 37.5 503 57.82369 2.176309 0.620415 62.5 604 71.37741 -1.37741 -0.39267 87.5 70

4: Why you chose the gold leaf

(a) great taste(b) Good packing (c) Good style

(a) Great taste 13 65%

(b)Good

packing 3 15%( c) Good style 4 20%

Total 20 100%

Great taste, 65%

Good packing, 15%

Good style, 20%

0%

10%

20%

30%

40%

50%

60%

70%

Great taste

Good packing

Good style

Great taste 65%

Good packing 15%

Good style 20%

1

5: Do you like to consumed the substitute item like

(a) Marlbro light

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(b) Marlbro Regular(c) Gold leaf special

(a) Marlbro light 3 15%

(b)Marlbro Regular 9 45%

( c)Gold leaf special 8 40%Total 20 100%

Marlbro light, 15%

Marlbro Regular, 45%Gold leaf

special, 40%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1

Marlbro light

Marlbro Regular

Gold leaf special

6: What kind of tobacco do you like in gold leaf.

(a) Soft tobacco(b) Hard tobacco(c) Regular tobacco

Soft tobacco,

20%

Hard tobacco,

45% Regular tobacco,

35%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1

Soft tobacco

Hard tobacco

Regular tobacco

(a) Soft tobacco 4 20%(b) Hard tobacco 9 45%

( c)Regular tobacco 7 35%Total 20 100%

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7: If the company increase the gold leaf price, Your demand will be

(a) Increase(b) Decrease

Increase , 0%

decrease, 70%

No change, 30%

0%

10%

20%

30%

40%

50%

60%

70%

80%

1

Increase

decrease

No change

8: What is nothing the others that has gold leaf?

(a) Taste(b) Packing(c) Quality

(a) Taste 7 35%(b) Packing 6 30%( c) Quality 7 35%

Total 20 100%

(a) Increase 0 0%(b) decrease 14 70%( c) No change 6 30%

Total 20 100%

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Taste , 35%

Packing, 30%

Quality, 35%

27%28%

29%30%31%

32%33%34%

35%36%

Taste

Packing

Quality

Taste 35%

Packing 30%

Quality 35%

1

9:Can you think that the government play role to stop smoking through.

(a) Advertisement(b) Institute(c) Minister of health

(a) Advertisement 7 35%(b) Institute 5 25%

( c)Minister of

health 8 40%Total 20 100%

Advertisement, 35%

Institute, 25%

Minister of health, 40%

0%

10%

20%

30%

40%

50%

Advertisement

Institute

Minister of health

Advertisement

35%

Institute 25%

Minister ofhealth

40%

1

10: What is your felling when you smoke gold leaf?

(a) Feel fresh

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(b) Feel relax(c) Feel boring (d) Upset mind

(a) Feel fresh 5 25%(b) Feel relax 7 35%( c) Feel boring 5 25%(d) Upset mind 3 15%

Total 20 100%

Feel fresh, 25%

fFeel relax, 35%

Feel boring, 25%

Upset mind, 15%

0%

10%

20%

30%

40%

Feel fresh

fFeel relax

Feel boring

Upset mind

Feel fresh 25%

fFeel relax 35%

Feel boring 25%

Upset mind 15%

1

11: What kind of the quality of gold leaf.

(a) Better(b) Outstanding(c) Good

(a) Better 4 20%(b) Outstanding 10 50%( c) Good 6 30%

Total 20 100%

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Better, 20%

Outstanding, 50%

Good, 30%

0%

10%

20%

30%

40%

50%

60%

Better

Outstanding

Good

Better 20%

Outstanding 50%

Good 30%

1

12: How much you satisfying from the gold leaf packing and style.

(a) 100%(b) 90%(c) 80%

(a) 100% 11 55%(b) 90% 4 20%( c) 80% 5 25%

Total 20 100%

100%, 55%

90%, 20%80%, 25%

0%

10%

20%

30%

40%

50%

60%

100%

90%

80%

100% 55%

90% 20%

80% 25%

1

13: Do you agree that light cigarettes is better for health.

(a) Agreed

25

(b) Disagreed (a) Agreed 8 40%(b) Disagreed 12 60%

Total 20 100%

Agreed, 40%

Disagreed, 60%

0%

10%

20%

30%

40%

50%

60%

70%

Agreed

Disagreed

Agreed 40%

Disagreed 60%

1

14: What kind of cigarettes you like in gold leaf.

(a) Gold leaf(regular)(b) Gold leaf (special)(c) Both

(a)Gold

leaf(regular) 7 35%

(b)Gold

leaf(special) 3 15%( c) Both 10 50%

Total 20 100%

Gold leaf(regular),

35%Gold

leaf(special) , 15%

Both, 50%

0%

10%

20%

30%

40%

50%

60%

Gold leaf(regular)

Gold leaf(special)

Both

Goldleaf(regular)

35%

Goldleaf(special)

15%

1

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15: What health problems are caused by smoking.

(a) Dangerous for health(b) Cause of lung cancer(c) Cause of kidney, bladder, mouth, voice(d) Heart disease

(a) Dangerous 3 15%(b) lung cancer 8 40%( c) Kidney cancer 6 30%(d) Heart disease 3 15%

Total 20 100%

Dangerous, 15%

lung cancer, 40%

Kidney cancer,

30%Heart disease,

15%

0%

10%

20%

30%

40%

50%

Dangerous

lung cancer

Kidney cancer

Heart disease

Dangerous 15%

lung cancer 40%

Kidneycancer

30%

Heartdisease

15%

1

16: Does tobacco smoke contain harmful chemicals?

(a) Harmful chemicals(b) Little harmful chemicals(c) Disagree

(a) harmful

chemicals 8 40%(b) little harmful 3 15%( c) Disagree 9 45%

Total 20 100%

27

harmful chemicals,

40%

little harmful,

15%

Disagree, 45%

0%

10%

20%

30%

40%

50%

harmful chemicals

little harmful

Disagree

harmfulchemicals

40%

littleharmful

15%

Disagree 45%

1

17: What are the long term benefits of quitting smoking

(a) Long life(b) Protected cancer(c) Safe environment(d) All of these

(a) Long life 3 15%

(b)Protected

cancer 3 15%

( c)Safe

environmnet 5 25%(d) All of these 9 45%

Total 20 100%

28

Long life, 15%

Protected cancer,

15%

Safe environmnet

, 25%

All of these, 45%

0%

10%

20%

30%

40%

50%

Long life

Protected cancer

Safe environmnet

All of these

Long life 15%

Protectedcancer

15%

Safeenvironmnet

25%

1

18:Can a doctor, dentist or pharmacist help a person quit smoking?

(a) Doctor(b) Dentist(c) Pharmacist(d) All

(a) Doctor 4 20%(b) dentist 4 20%( C) pharmacist 2 10%(d) All 10 50%

Total 20 100%

Doctor, 20%

dentist, 20%pharmacist,

10%

All, 50%

0%

10%

20%

30%

40%

50%

60%

Doctor

dentist

pharmacist

All

Doctor 20%

dentist 20%

pharmacist 10%

All 50%

1

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19: Can smoking increasing your expense?

(a) Increasing(b) Increasing little(c) No effect on income

(a) increasing 8 40%(b) increasing little 11 55%( c) no effect 1 5%

Total 20 100%

increasing , 40%

increasing little, 55%

no effect , 5%

0%

10%

20%

30%

40%

50%

60%

increasing

increasing little

no effect

increasing 40%

increasinglittle

55%

no effect 5%

1

20: Do you think that quit smoking is the reduces health risk.(a) Yes(b) Not

(a) Yes 13 65%(b) No 7 35%

Total 20 100%

30

Yes, 65%

No, 35%

0%

10%

20%

30%

40%

50%

60%

70%

Yes

No

Yes 65%

No 35%

1

21: How can you quit smoking?(a) Reduce the quantity of cigarettes(b) Leave all the cigarettes at once(c) Leave on cigarettes in one day

(a)reduce quantity 8 40%

(b)leave

cigarettes 7 35%( C) leave one 5 25%

Total 20 100%

reduce quantity,

40%

leave cigarettes,

35%

leave one, 25%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1

reduce quantity

leave cigarettes

leave one

31

Chapter#4

CONCULSIONS

From the above analysis the results of my questionnaire will be as follows:

4.1 Proved Law Of Demand:

From this analysis the Law of Demand is proved that the Quantity Demanded of a good decreases as the price of good increases, other things being constant

4.2 Demand Curve: Demand curve is negatively sloped i.e. there is always a opposite and inverse relationship b/w price and quantity demanded

4.3 Elasticity:

The price elasticity of demand of Gold leaf is Relatively Inelastic because a specific percentage change in price produces smaller change in quantity demanded. So it is one of the basic necessities of life.

4.4 Income Effect:

There is a 95% income effect it means it is a normal good and demand increases with the increase in income.

4.5 Substitute effect:

It is also proved that when price of a substitute increased the demand of our product is increased with 100%.

4.6 Compliment effect:

Form above conclusions it is also known that the when the price of Compliment decreases the demand of our product increases with 100%.

32

4.7 Weather effect:

Weather is also a factor that effect the demand of gold leaf. 0% demand is increases with the change of weather in winter.

4.8 Taste:

Taste is also effect the demand of a product. A 100% difference b/w the taste of gold leaf and its substitute is seen from the consumer’s point of view.

33

BIBLIOGRAPHY

Along with my own certain efforts, I must admit the help of all those persons, sites,Journals and the worldwide web that have been a constant source for me to have had this Document completed. Following is the list of some of the web resources that prove to be Really helpful during the whole tenure of the project.

Some books from library of Gift University:

Business Economics by page no. 69

Economics Today by roger Leroy miller, ninth edition, Addison Wesley publisher, Ch. 3,page no. 46

Economics by Robert, B.Ekelund, J.R.Robert D. Tollison, third edition , Harper Collins publisher , ch.4, page no.8

Economics third edition by Robert B. Ekelund, jr. Robert D. Tollison ch. 4, page.

91

Economics today by Roger Leroy miller Addison Wesley publisher ch. 3, page no.54

Economics by Samuelson Nordhaus, MCGRAW.HILL edition, Ch. 4, page no. 66

Principals of economics by N. Gregory Mankiw, Harcourt Australia publisher, Ch.4, page no. 64

Source from internet by www.economics.org Economics for business and management by k.alec chrystal and Richard g.lipsey.

publisher oxford university press 1997

34

APPENDIX

PROJECT JHON PLAYER GOLD LEAF

Introduction: During the middle of the last century the city of Nottingham in England was a thriving centre for trade. Thai man was John Player. He came to the city in 1862 to take up a position as a drapers assistant. His interest in that trade was very short lived but it appears to have given him sufficient confidence and experience to enable him to open a shop in the city centre as an agent tore an agricultural seeds merchant he started buying and selling loose tobacco as a subsidiary operation. This small tobacco business prospered and in 1877 fifteen years after his arrival in Nottingham John Player purchased a small tobacco factory in an area of Nottingham known as Broad Marsh.The factory established in 1823 by a William Wright produced pipe smoking. His sales and marketing methods were so successful that in April 1884 the John Player Castle Tobacco factory was opened on a 30 acre sue at Radford, Nottingham. Sadly John Player was not destined to see his commercial vision come to fruition as he was taken ill that same year and died tragically at the age of 45. But now this factory become largest company in the world know as JOHN PLAYER GOLD LEAF.

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Type of tobacco:1: shisha tobacco2: Thai Tobacco Leaf3: Roadhouse Rolling Tobacco4: Sweet Betel Leaf

Features of Gold leaf:

1: Tobacco: The use of tobacco in the gold leaf is selected and blended the world’s finest Virginia tobacco.

2: paper: The use of paper in the gold leaf is very soft and light for provide better quality to the smokers.

3: Taste: The taste of the tobacco which are use in the gold leaf is very high to provide the great taste and refreshment to the consumer’s. and Taste are absloutly 100% perfect.

36

4: packing: The packing of the gold leaf is very attractive and smart with 20 cigarettes per pack and 50 sticks per carton. ... 5: Filter:

The filter that are used in the gold leaf is very soft and smooth.

6:Number of buyers: There are lage number of buyers in the Pakistan and around the world.

Subsititute of Gold Leaf

There are many subsititute of gold leaf, but the most economical subsititute which are as follow:-

1: Marlbro lights

2:Marlbro regular

3:Gold leaf special

Complementary of Gold Leaf

The complementary of the gold leaf is lighter .

37

Advantage of Gold Leaf:

1:Blue star item2:Home assets 3:Mind satisfaction 4:Completes nicotine’s 5:Fullfill desire 6:Enerjectak

Disadvantage of Gold Leaf:

1:Discontinues health care2:Creat pollution 3:Fall in heart disease4:lung cancer5:increase expense6:increase tension

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Gift University

Name:………………..

Occupation……………..

1: What you feel about Gold Leaf cigarettes.(a) Good(b) Better(c) Outstanding(d) Normal

2: How many cigarettes you consumed in a day.(a) 10(b) 20(c) 30

3: What will effect on demand if price of gold leaf. Price(Rs) Quantity demand

(a) 40 ………(b) 50 ..…….(c) 60 ……… (d) 70 ..……..

4: Why you chose the gold leaf(a) Great taste(b) Good packing(c) Good style

5: Do you like to consumed the substitute item like(a) Marlbro light(b) Marlbro Regular(c) Gold leaf special

6: What kind of tobacco do you like in gold leaf.(a) Soft tobacco(b) Hard tobacco(c) Regular tobacco

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7: If the company increase the Gold leaf price, your demand will be(a) Increase (b) Decrease

8: What is nothing the others that has gold leaf?(a) Taste (b) Packing(c) Quality

9: Can you think that the government play role to stop smoking through.(a) Advertisement(b) Institute(c) Minister of health

10: What is your feeling when you smoke gold leaf?(a) Feel fresh (b) Feel relax(c) Feel boring(d) Upset mind.

11: What kind of the quality of gold leaf.(a) Better(b) Outstanding (c) Good

12: How much you satisfying from the gold leaf packing and style.(a) 100%(b) 90%(c) 80%

13: Do you agree that light cigarettes is better for health.(a) Agreed(b) Disagreed

14: What kind of cigarettes you like in gold leaf.(a) Gold leaf (regular)(b) Gold leaf (special)(c) Both

15: What health problems are caused by smoking.(a) Dangerous for health (b) Cause of lung cancer(c) Cause of kidney, bladder, mouth, voice(d) Heart disease

16: Does tobacco smoke contain harmful chemicals?

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(a) harmful chemicals.(b) Little harmful chemicals(c) Disagree

17: What are the long term benefits of quitting smoking (a) Long life(b) Protected cancer(c) Safe Environment(d) All of these

18: Can a doctor, dentist or pharmacist help a person quit smoking? (a) Doctor (b) Dentist(c) Pharmacist(d) All

19: Can smoking increasing your expense(a) Increasing expense(b) Increasing little expense(c) Never effect on income

20: Do you think that quit smoking is the reduces health risk.(a) Yes(b) Not

21: How can you quit smoking(a) Reduce the quantity of cigarettes(b) Leave all the cigarettes at once(c) Leave one cigarettes in one day

Thanks

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