EMPHASIS

(UK) +44 (0)1243 290818

(US) +1 281 404 1146

info@emphasismanagement.com

www.emphasismanagement.coma@emphasisevents

Emphasis Management

EMPHASIS is a strategic marketing and event management agency that specialises in the energy, oil and gas and technology industries.

introduction

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We work with our clients globally to deliver strategic and industry leading B2B marketing and events campaigns. Our market knowledge and passion for communicating technical stories supports us in creating and producing unforgettable international campaigns and events.

Specialising has enabled us to deepen our expertise in these sectors. We are able to offer our clients a unique insight and strategic approach to marketing and events.

marketsectors

oil and gas, energyand technology

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+Specialists in oil and gas, energy and technology marketing and events. This focus enables us to provide strategic and relevant support.

+We are a full-service creative

agency with all campaigns, multi-media, consulting and

events projects produced in-house.

+We have extensive oil and

gas, energy and technology experience. We are trusted

by global brands with similar objectives and challenges.

+We love technology and working

with you to understand your company and objectives to develop

projects that influence.

+The industry is global and so are our clients. We support the management of exhibitions, events and develop campaigns in global markets.

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whatmakes usdifferent?

+Marketing and events are platforms that support and deliver strategic growth. We work with you to release the true power of these activities.

+We attend all of the relevant industry shows to keep up to date with the latest marketing and events trends.

+We work with you to connect with your audience and create emotive experiences, with events and campaigns that inspire.

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Apex-Brasil is the Brazilian Trade and Investment Promotion Agency. They act to promote Brazilian products and services abroad, as well as to attract foreign investment in strategic sectors of the Brazilian economy.

The agency focuses on companies and projects that offer technological innovations and new business models, strengthen industrial supply chains, have a direct impact on job creation and improve the volume and diversity of Brazilian exports. They also provide support to foreign investors wishing to establish their organisations in Brazil.

Investin BrasilCorporate Event Management

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The ChallengeApex-Brasil planned an event ‘Invest in Brasil 2014’, to coincide with the Offshore Technology Conference in Houston. The focus of the event would be to inform prominent figures within the global oil and gas sector on the opportunities within the Brazilian market.

Partnered with leading organisations such as the Brazilian Ministry of Development, Industry and Foreign Trade and Petrobras, Apex-Brasil were determined to attract 100 key decision makers to the event. Apex-Brasil sought a partner that could manage all aspects of the event professionally with specialist knowledge of the oil and gas sector. In addition Apex-Brasil required marketing support to develop the event branding, website and meeting collateral (invitations, badges, lanyards, event banners and backdrop). With a specialised background in the energy sector and full service in-house marketing capabilities, EMPHASIS was the natural choice to manage ‘Invest in Brasil 2014′.

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Apex Brasil - Invest In Brasil

Opposite Page: Event marketing material, personalised name badges, lanyards and event backdrop

Below: Event website developed for the meeting with online registration and event information.

John Doe

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Apex Brasil - Invest In Brasil

Images of attendees and the panel members at Invest in Brasil 2014

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The Result

Drawing on our extensive event experience, Emphasis took responsibility for all event management online and offline, liaising with suppliers and were the first point of call for all invitations, enquiries and event registration.

In order to meet Apex-Brasil’s creative requirements, the EMPHASIS design team built and maintained a dedicated event website as well as designing and producing all artwork for the meeting.

The event was multilingual requiring real time translation from Portuguese to English.

The EMPHASIS team provided a translator to enable all attendees to follow presentations in both languages. The result was an attendance of 113 key figures from international companies with an interest in the Brazilian market. As a direct result of the event many of these organisations are now investigating methods to establish their businesses in Brazil.

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“It has been a pleasure to work with

EMPHASIS. We were extremely satisfied

with the level of service we received.

Their energy, attention to detail, and their

professionalism had a significant impact on

the success ofthe event.”

Sérgio FerreiraOil and Gas Investment Officer - Apex-Brasil

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OilCareers.com is the UK’s number 1 dedicated job board for oil and gas professionals. Their mission is to help their customers source and hire the most qualified professionals in select and highly skilled occupations within the oil and gas industry, and to help those professionals find the best job opportunities and further their careers.

OilCareers is headquartered in Aberdeen and has offices in Australia, Canada, Middle East and North America.

oilcareers.com

Creative Campaign

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The ChallengeOffshore Europe is a biennial conference and exhibition that supports the oil and gas industry held in Aberdeen, Scotland. Running for over 40 years OE is one of Europe’s largest industry events and attracts over 60,000 attendees each year.

OilCareers had an exhibition stand booked at the show and required a creative campaign and booth design that generated a buzz. The campaign needed a clear call to action to drive attendees to visit their stand, be engaging and ensure that their stand and marketing campaign stood out in a busy marketplace.

The creative campaign would form the basis for the required deliverables which included a trade show stand, airport advertising, A6 flyers and giveaways.

OilCareers were further challenged by being in an area with low footfall and so needed to develop a campaign that would drive people to their stand.

Below: Want to drive your Oil and Gas career forward? Exhibition stand

OilCareers.com - Creative Campaign

Above: Aberdeen airport advertising campaign, displayed to visitors entering Aberdeen airport at key locations.

Oppositve Page: Exhibition stand with interactive driving range game.

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The ResultEMPHASIS created the “Want to drive your Oil and Gas career forward?” campaign. By utilising golf, a sport heavily associated with the oil and gas sector, EMPHASIS aimed to raise awareness of OilCareers and drive footfall to their stand.

The advertising campaign was placed in key locations around Aberdeen airport so visitors travelling to Offshore Europe would be aware of the campaign as soon as they stepped off the plane. This encouraged attendees to actively seek out the stand at the show.

To bring this concept to life at the exhibition we turned their booth into a golf driving range, using imagery and artificial grass flooring.An interactive driving range game challenged visitors to ‘drive their career forward’ for the chance to win an all expenses paid weekend at Goodwood golf club. This engagement provided extra time for the sales team to explain more about the company and gain attendees contact details whilst they waited to play the game.

OilCareers received significant footfall to their stand throughout the show. Their target of gaining 900 people onto the stand was exceeded and their brand profile was raised.

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Laura PattonMarketing Manager - OilCareers.com

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“The team were able to work to tight deadlines and really

understood the oil and gas market and its dynamics.

EMPHASIS took time to understand our

business needs and challenges ”

Oceanology International (OI) is a global forum where industry, academia and government share knowledge and connect with the marine technology and ocean science community, improving their strategies for measuring, exploiting, protecting and operating in the world’s oceans.

Established in 1969, OI features the world’s largest exhibition for marine science and technology, several agenda-setting technical conferences, visiting vessels and waterside demonstrations, all free to attend.

oceanologyinternationalGuide To Exhibiting

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The ChallengeOI were aware that new and existing exhibitors often overlooked the resources that were available. They believed that this was because they were spread across multiple platforms and information packs.

OI has numerous resources available to exhibitors to support them in from exhibiting at the show.

They wanted to create an exhibitor guide, which consolidated all of this information as well as provided some general hints and tips for first time exhibitors.

OI is a cross-disciplinary show and therefore the show guide needed to be relevant to exhibitors from a variety of sectors. Drawing from our own experience of creating marketing campaigns for the energy and marine sectors, we were chosen to produce a concise and informative guide to exhibiting at the show.

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Above: Guide to Exhibiting at OI2014

Oceanology International - Guide to Exhibiting

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The Result

Emphasis created a “Guide to Exhibiting at OI 2014” that encapsulated the various marketing opportunities available to exhibitors. This 11 page brochure included some of our own experiences of working with clients at trade shows to support first time exhibitors. The result was a clear, concise guide with links to the relevant support material. The guide was circulated to all exhibitors attending OI 2014 (over 300 companies), informing them on how to maximise return on investment from exhibiting and face-to-face marketing at the show.

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EMPHASIS fully understood the core

nature of Oceanology International, our

exhibtors’ needs and objectives, producing a marketing resource

that can help any exhibiting company maximise its ROI at

the event.

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Mariangela GiulianiMarketing Manager - Oceanology International

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The Oiltech Investment Network is an industry organisation that promotes entrepreneurship within the oil and gas sector.

The group consists of venture capital and private equity companies that are focused on investments within the upstream oil and gas sector.The group works with entrepreneurs and start up companies that are seeking investment funding as well as established businesses to provide guidance on how to effectively grow their businesses.

oiltechinvestment

networkprint and design

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The Challenge

The network required a brochure for a Technology Showcase event in Houston. This material needed to incorporate the existing Oiltech branding as well as a design that differentiated the various technical topics that were to be discussed at the meeting.

The Result

The completed 16-page brochure encapsulated technical information and relevant industry imagery to support the forum. The brochure was circulated to over 250 delegates at the annual event and made available to industry representatives to promote innovative technology uptake.

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SWiG is an international industry initiative established to promote interoperability for subsea wireless communications. The group consists of operators, service companies and technology providers seeking to understand and utilise the capabilities of through water communications within the oil and gas sector.

subseawireless

groupprint and design

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The Challenge

The network required print and digital marketing material that provided a summary of key information about the group and its membership as well as upcoming 101 wireless training meetings. With a complicated message it was essential to articulate the background, benefits and differentiators of the group.

The Result

EMPHASIS generated two A6 flyers’, which summarised key information relating to the group. The promotional materials were printed and also distributed digitally to encourage participation in the groups network meetings in Europe and the USA. The flyers were in keeping with the existing brand logo and also incorporated relevant subsea imagery.

Below: Flyers and technical content developed for the SWiG Group

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The Subsea Fiber Optic Monitoring Group or SEAFOM is an international joint industry project promoting the growth of fiber optical sensing in subsea applications.

Launched in 2006, SEAFOM holds international meetings 4 times per year and membership is open to organisations that are active in developing, interfacing and deploying in-well and subsea fiber optic monitoring systems and components. SEAFOM currently includes over 50 members from the oil and gas and marine sectors and is managed by OTM Consulting.

seafomtechnical architectures

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The Challenge

The SEAFOM group had generated a number of technical architectures that depicted fiber sensor electronics on the seabed. These materials were created in a PowerPoint format and were intended to be circulated and used by SEAFOM members to depict communications in a variety of formats.

The SEAFOM group required these architectures to be updated and presented in a visually impactful format. EMPHASIS was selected due to our experience of working within the oil and gas sector and our unparalleled understanding of subsea technologies.

The Result

Drawing on our experience within the area of subsea technologies, EMPHASIS created a series of 10 technical images that depicted the fiber sensor systems in a variety of scenarios.

We worked with the SEAFOM team to fully understand the architectures and how they were to be used to develop a realistic and simplified technical graphic for the group.

Below: Seabed Seismic System Architecture

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“The EMPHASIS team quickly grasped

our technical brief providing great

support and attention to detail during the development of the

system architectures.”

Michael Sequeira - SEAFOM Manager

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Lewmar is a leading sailboat and powerboat hardware supplier for the leisure marine industry. They design and manufacture a range of anchor windlass bow thrusters, hatches and portlights, sailboat hardware, winches and steering equipment.

lewmarproduct animation

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The Challenge

Lewmar has many products available to their customers. Because these items are very technical and can offer significant benefits they needed a method to clearly explain these complex messages. They wanted to use 3D animation to achieve this that also integrated real life footage to explain the uniqueness of the products and how this could be applied in marine scenarios.

The Result

We developed a detailed storyboard to outline everything that the movie would contain. We took existing footage, edited this and also developed a unique soundtrack for the movie. Using 3D CADs we were able to animate the selected products, highlighting the USPs using clear statements and taking the products apart to identify and profile key technical differentiators. The animations were placed next to real live footage to communicate how these items could be used.

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Strudyna strive to develop and support their customers in identifying and using the correct fittings in the marine and architectural industries.

strudynaProduct Photographyand Brochure

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The Challenge

Strudyna needed an impactful brochure, which used a creative approach to highlight their products. We advised them to invest in dynamic technical photography to support the design of their new brochure. This booklet needed to build brand recognition, highlight their product innovations as well as the key operational applications.

The Result

Our photography studio specialises in technical and creative photo shoots to highlight product USPs in imaginative and innovative scenarios. The Strudyna photography used a macro lens to highlight the detail and uniqueness of the products. These photos were then incorporated into the new brochure, which was designed and created by the team. These images were also used within print advertising campaigns.

Strudyna - Product Photography and Brochure

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Left: Technical product photography for Strudyna

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Murray Planning is a planning consultancy that specialises in both national and local planning policies for many technology companies in the renewable energy market.

murrayplanning

associatesBrand Identity and Website

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The Challenge

Murray Planning was a newly established company that needed a new brand logo that encapsulated an abstract and modern design. They also required a new website that incorporated this imagery and explained more about the business and how they could help companies in the energy sector with their planning applications.

The Result

We developed a crisp new identity which was then further developed into the new website and marketing materials. The website was built in WordPress to enable the directors to easily manage and update online content. Social media sharing and Google maps were some of the key features that were brought into the site to improve functionality and usability

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INSPHERE is a newly established, specialist UK firm that offers technical production services and consultancy to support high value manufacturing. Their aim is to provide a unique blend of expertise in metrology, manufacturing and automation to clients aiming to develop highly innovative and new production processes.

insphereprint and design

The Challenge

The INSPHERE team approached EMPHASIS to develop their new corporate brochure. As part of the brief, they required consultancy support on the content of the brochure to ensure that this was correctly positioned for the key markets they were targeting. The team also sought a fresh creative approach which was tailored to integrate with their newly developed brand identity and website.

The Result

The EMPHASIS team developed a bespoke 15 page brochure for INSPHERE. We supported the directors in clearly articulating the company’s USPs as well as providing advice on the overall structure and layout to ensure maximum impact. The brochure incorporated relevant technical imagery, the creative supported their newly developed brand identity and we provided strategic guidance on the content to ensure their positioning was correct for their target markets.

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OceanLED provide underwater LED lights for all types of boats. They sought a creative way to depict their products in situ using technical photography. These photos would then be used in their marketing materials.

oceanled

product photography

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The Challenge

Our photography studio specialises in technical and creative photo shoots to highlight product USPs in imaginative and innovative settings.

The Result

The OceanLED photo shoot incorporated a water tank and a high-speed flash to capture the products in a unique and eye catching manner. These images were then used on and offline to support their marketing activities.

Top Left / Left: OceanLED tank product photographyBelow: OceanLED product photography

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Right: OceanLED tank product photography

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services

Services - Event Management - Corporate Events

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Energy and technology managers, engineers, events professionals and CEO’s in the industry come to EMPHASIS for our corporate event management services.This is our day job and we love running events for a living! We provide professional, full service corporate event management.

We only work with oil and gas, energy and technology companies. We understand industry jargon, the companies you work and compete with.

We work with you to understand your objectives, budgets, risks and ensure that ROI and value is achieved through your events.

corporateevents

Services - Event Management - Exhibitions and Tradeshows

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The EMPHASIS team attends all of the key oil and gas, energy and technology industry shows that we can. We think its essential to stay on top of what is emerging within the sector.Having spent years hunting out the best products on the market, we understand the effect that great exhibition stands can have on a brand and how this influences your customers’ purchasing decisions. We design and produce everything from bespoke stands to shell schemes to meet all briefs.

If you require modular units, innovative ways of displaying your products or a one off stand for a key industry event we can draw on our extensive portfolio of suppliers and in doing so we’ll save you time and budget. We’re known for creating beautiful, bespoke stands or point of sale to celebrate brand anniversaries and hero-product launches. We can also organise packaging and ship items direct to shows, saving you time.

exhibitions

Services - Event Management - Team Building

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We know that there is one sure thing that can make or break a company, and that is its people. Work isn’t just about work, it’s about enjoying what you do and the people that you work with are a huge part of that.Being adrenaline junkies at the EMPHASIS office we also understand the power of bringing sports and team building to businesses to say thank you or to bring teams together. We are scientists and engineering professionals as well so we also develop team building and incentive days to reflect that.

We want everyone to feel involved and rewarded from our events so we work hard to understand your business, your teams and your event objectives. We develop fun and engaging activities and days out that really say thank you or welcome to your team.

teambuilding

Services - Marketing - Creative Campaigns

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Our experienced creative team are as passionate about the technologies we’re working on as our clients are. Whatever the brief may be, you can bet they’ve got some ideas or experiences to draw upon for inspiration, providing a unique creative resource that you won’t find anywhere else.Understanding and working within the energy and technology markets provides us with an unparalleled experience of brands, products and technologies. This enables us to have a genuine understanding of our clients USPs.

We’ll work with you to ensure the creative communicates your brand and hits every aspect of your brief, whether it’s a global airport advertising campaign, a new visual identity for a product launch or a website which articulates your company effectively.

creativecampaigns

Services - Marketing - Branding

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There’s nothing more satisfying for us than seeing a brand we’ve created become a major recognised player in their market. We work with brands day in day out, so we understand what it takes to set a brand apart from the masses, to make an iconic brand and to elevate a brand to the next level.We love to work with brands from the very beginning and can help you to create your brand from scratch, working with you to develop everything from your company name and strapline, to your unique logo and corporate identity.

We’re used to working with established, global brands and have experience in creating product logos and icons to visually communicate the technologies used in your product and ensure your creative translates well across international markets.

branding

Services - Event Management - Movies and Animation

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We love making movies as much as we love watching them and we understand the power that they can bring to businesses. Our motion graphics production department has industry-leading editing and motion graphics software.We can sort and source everything you need for your movie, from designing storyboards, sourcing locations, art-directing and shooting, to post-production and custom soundtracks. We use videographers that specialise in technology product stories and are recognised for their work in this field. We can also work with existing footage to professionally edit existing corporate video.

We also create product and technology animations, either from scratch or from your design CADs. We have found this to be an engaging way to communicate your USPs to your consumers. This is fast becoming one of the areas where we see the most interest from our clients. We also develop intro and outro animations, which you can use to provide a professional and branded introduction to your corporate movies and animations.

movies and animation

Services - Marketing - Website Design

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We spend a lot of time on the web, but, unlike everyone else, we also have extensive experience of designing and building websites. We know what works and looks good, what keeps users coming back and what influences them to engage, what keeps them coming back and what influences them to engage.We support our clients by using our extensive Content Management knowledge to advise you which CMS is best suited to your corporate needs. We are also able to provide an unbiased opinion as we have the ability to code in Drupal, WordPress, Joomla, HTML5 and Flash all in-house.

Being a full service creative agency we’ll work with you to develop an intuitive site map, ensure your site is optimised for SEO and provide you with a range of creative concepts based on your brief. Whether you need an internal trade site, a campaign specific micro-site or a fully optimised e-commerce site, we’ll work with you to create a web platform that sets your brand apart from the competition.

website design

Services - Marketing - Photography

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We work with our clients to create bold and dramatic images to compliment our creative campaigns.The effect of great photography is undeniable, which is why we work with some of the most talented and sought after photographers in the industry.

Our studio in Winchester offers comprehensive product, portrait and creative photography services. Our photographers are armed with a formidable arsenal of cameras and our stylists and art directors bring boundless creativity and attention to detail to any shoot.

Our extensive experience of organising and executing shoots all over the world means we know exactly how to provide them. Whatever your product USPs or your creative brief, our studio can make anything or anyone look great.

We can work in the UK, Europe or globally, and have experience of shooting on the road, in your offices or warehouses and at trade shows.

photoshoots

Services - Consultancy

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Brand Position

Understanding your brand position, competitors and the market is essential to lead in your individual brand category. Strategic research and consultancy will support the development of creative deliverables that actually make a difference, aiding company growth and building brand awareness.

Practical Advice

Having spent years reviewing and developing strategic briefs and all forms of marketing and budget analysis, we’ve developed a comprehensive consultancy service to help our clients. Whether you want a second opinion on your current marketing or a global go-to-market strategy, we provide practical advice and guidance as well as insight into the energy and technology industries.

Creative Results

Being a creative agency that works with global brands also means that we’ve worked with a lot of brand guidelines in our time. So naturally we also create brand guidelines from scratch for our clients – from logo usage guidelines to extensive brand building strategic documents, we’ve got it all covered.

Consultancy

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ourclients

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EMPHASIS

(UK) +44 (0)1243 290818

(US) +1 281 404 1146

info@emphasismanagement.com

www.emphasismanagement.com@emphasisevents

Emphasis Management