Empathy at the heart of innovation | Karl Magnus Möller | LTG-35
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Transcript of Empathy at the heart of innovation | Karl Magnus Möller | LTG-35
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Empathy AT THE HEART OF Innovation
Karl-Magnus Möller
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SIMPLE EXERCISEPair up with someone next to you and keep looking at each other.
Snap your fingers five times.
Draw the capital letter E on your forehead.
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WHAT DID YOU GET?
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¥100
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?
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A novel product, service, idea or technology that fulfills the needs of a user….
…and has successfully been provided to the target segment in a sustainable way.
INNOVATION…
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Desirability
Feasibility Viability
Sweet spot for innovation!
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People
Technology Business
Sweet spot for innovation!
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People
Technology Business
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Cognitive Empathy
The capacity to understand another’s perspective
or mental state
Affective/Emotional Empathy
The capacity to respond with an appropriate emotion to
another’s mental state
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WHY EMPATHY?
Because you are not the user…
and the problems you are trying to solve are not your own.
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If I had asked people what they wanted, they would have said faster horses. - Henry Ford
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How the customer
explained it
How the requirementswere defined
How it was implemented
How it was described
to the market
What the user really needed
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How the customer
explained it
How the requirementswere defined
How it was implemented
How it was described
to the market
What the user really needed
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HOW TO EMPATHIZE
WATCH LISTEN
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Methods
NON-DIRECTED INTERVIEWS
CONTEXTUAL INQUIRY
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WHAT ABOUT THE STRANGE
EAR PICK?
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<-ABCC11
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MIMIKAKI
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!!!
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