Emotions in Marketing

Overview

Consumer Emotions defined

• Emotions are bodily changes, together with mental change, influencing one’s decisions, sometimes out of the normal pattern for the individual, used particularly in reference to buying behavior.

Emotions are about

• I am laughing, I am crying, I am enjoying, I am sad, I am upset, I am interesting, I am looking, I am hearing, I am speaking, I am showing, I am..,,,,,

Feeling, Love, Anger, Fear, Disgust

What are Emotions?

• We all experience hundreds of emotions and there are no words to explain all of them

Source : http://photoshop.backata.com/main/322-popo-emotions.html

Exhibit 1.0 Eight Families of Emotions

Source: Goleman, D. (1998). Working with emotional intelligence. New York: Bantam Books

Emotional triggers can be used to evoke feelings among your target audience and move them to action through your marketing messages. 

Emotion of Fear

Emotion of Anger

Emotion of Love

Emotion of Enjoyment

Emotion of Suprise

You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice

http://www.linkedin.com/pub/nigel-bairstow/6/41b/726

http://www.b2bwhiteboard.com