Wind, Not Sand: Mapping Dynamic Emotion Across a Product Landscape
Emotion Mapping
15
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B © 2013 Institute for the Future. All rights reserved. SR-1563B March 2013 Foresight Engine Game Analysis: 25 Zones of Future Innovation © 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B A project by Institute for the Future and The Rockefeller Foundation www.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation Contact: Tessa Finlev, [email protected]
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Transcript of Emotion Mapping
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundationwww.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, [email protected]
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
20 | Emotion Mapping
2
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
The challenge is as old as human history:
how do we avoid projecting our own needs
and norms onto other individuals and
communities?
New high- and low-tech tools are creating
cutting-edge innovations to help us
communicate more effectively with each other
about our needs, wants, and emotional states,
despite extremely divergent daily experiences
and local contexts.
3
20 | Emotion Mapping | Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Players suggested that identifying social needs by monitoring expressions
of fear and anxiety might lead us directly to those most in need.
Simplifying electroencephalography technologies will allow us to do so in real time,
and prototypes are in the works. These technologies have the added benefit of
promoting local community mapping. As part of this story, players discussed how
understanding human emotions—and how to tap into them—is key to solving
questions of motivation and finding locally relevant solutions.
4
20 | Emotion Mapping | From the Players
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 5
20 | Emotion Mapping | Micro-forecasts from the Game
Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence*
USA**
*Cards have been lightly edited for readability.**Player location was self selected.
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 6
20 | Emotion Mapping | Micro-forecasts from the Game
Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter
Ghana
Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence
USA
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 7
20 | Emotion Mapping | Micro-forecasts from the Game
Adapting or developing systems that employ Electroencephalography.
USA
Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence
USA
Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter
Ghana
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 8
20 | Emotion Mapping | Micro-forecasts from the Game
Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional.
Brazil
Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence
USA
Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter
Ghana
Adapting or developing systems that employ Electroencephalography
USA
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 9
20 | Emotion Mapping | Micro-forecasts from the Game
I am sorry I cannot recall the name of the organization. But identify social need by monitoring expressions of fear and dissatisfaction.
USA
Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence
USA
Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter
Ghana
Adapting or developing systems that employ Electroencephalography
USA
Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional.
Brazil
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 10
20 | Emotion Mapping | Micro-forecasts from the Game
Local community is best in mapping - experts come to propose some solutions in collaboration seems best model to me.
China
Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence
USA
Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter
Ghana
Adapting or developing systems that employ Electroencephalography
USA
Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional.
Brazil
I am sorry I cannot recall the name of the organization. But identify social need by monitoring expressions of fear and dissatisfaction.
USA
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 11
20 | Emotion Mapping | Micro-forecasts from the Game
Governments measure crime, disease, GDP. They don't measure fear. Citizens SMS their fears, building maps of anxiety and its cause #evidence
USA
Knowledge is rarely enough to spark change. People have to want change. It takes emotion to bring knowledge to a boil. Good stories matter
Ghana
Adapting or developing systems that employ Electroencephalography
USA
Teach through example. Show compassion on the games, and measure reactions. Deeper studies on the human aura, mental and emotional.
Brazil
I am sorry I cannot recall the name of the organization. But identify social need by monitoring expressions of fear and dissatisfaction.
USA
Local community is best in mapping - experts come to propose some solutions in collaboration seems best model to me.
China
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
Signals from the Present
12
20 | Emotion Mapping
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 13
The Shippo Tail, still in prototype phase, is an animal tail that connects to your own electroencephalography readings so that it can move in accordance to your mood. The Shippo Tail will also connect to location-based maps allowing us to build a collective understanding of our reactions to our surroundings.
Emography
Emography is a German project that analyzes twitter-data from around the world to chart regional emotional states in the hopes of highlighting emotional responses to, for example, crime or the lack of crime.
20 | Emotion Mapping | Signals from the Present
The Shippo Tail
Image Source: www.vmguld.se/emographyImage Source: www.youtube.com/watch?v=qvHcBq7UaY0
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B 14
Affdex reads emotional responses through facial-recognition technology.
Q sensor Q sensor seamlessly measures
emotional responses through electrodermal sensors. It has
applications in such diverse areas as treatment of autism, classroom
learning, and psychotherapy.
20 | Emotion Mapping | Signals from the Present
Affdex
Image Source: www.affectiva.com/q-sensor
Image Source: www.affectiva.com
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B© 2013 Institute for the Future. All rights reserved. SR-1563B
March 2013
Foresight Engine Game Analysis:
25 Zones of Future Innovation
© 2013 Institute for the Future for Rockefeller Foundation. All rights reserved. SR-1563B
A project by Institute for the Future and The Rockefeller Foundationwww.iftf.org/our-work/global-landscape/catalysts-for-change/catalysts-zones-of-innovation
Contact: Tessa Finlev, [email protected]
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