Emotion Drives Investor Decisions

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Insightful Investor for public use NOT FDIC INSURED • MAY LOSE VALUE • NO BANK GUARANTEE Individuals let short-term market fluctuation influence their buy and sell decisions, as mutual fund flows and market data show. Chasing short-term performance not only diverts you from your long-term plan but can also lead to greater risk and lower returns. Remaining in the market and resisting the urge to time it may be a far better approach for pursuing long-term financial goals. Buying high and selling low? The cardinal rule of investing is to “buy low and sell high.” However, investors historically have increased their allocations to stocks near the top of the market’s runs and decreased their allocations to stocks near the bottom of down markets. As you may guess, movements in and out of the market are counterproductive for investors pursuing long-term goals because they end up buying when prices are high and selling when prices are low. A track record of poor timing Monthly flows for U.S. stock mutual funds vs. stock market performance, 12/96 - 12/14 1 The investments you choose should correspond to your financial needs, goals, and risk tolerance. For assistance in determining your financial situation, please consult a financial advisor. Before investing, consider the fund’s investment objectives, risks, charges, and expenses. For a prospectus or summary prospectus containing this and other information, contact your investment professional or view online at mfs.com. Please read it carefully. EMOTION DRIVES INVESTOR DECISIONS “Buy low, sell high” requires discipline MFS Fund Distributors, Inc. MFSP-STAYIN-SFL-2/15 Boston, MA 16035.9 Past performance is no guarantee of future results. The Standard & Poor’s 500 Stock Index measures the broad U.S. stock market. Index performance does not include any investment-related fees or expenses. It is not possible to invest directly in an index. 1 Data sources: Strategic Insight Simfund/TD; SPAR, FactSet Research Systems Inc. Index charts are for illustrative purposes only and are not intended to represent the future performance of any MFS ® product. 12-MONTH ROLLING S&P 500 TR % 12-MONTH EQUITY FLOWS IN $MM 12-Month Equity Flows 12-Month S&P 500 TR –$300,000 $0 $350,000 12/14 12/13 12/12 12/11 12/10 12/09 12/08 12/07 12/06 12/05 12/04 12/03 12/02 12/01 12/00 12/99 12/98 12/97 12/96 Buying high Selling low -90% 0% 105% Resist the urge No matter what the market is doing or what the headlines read, don’t let your emotions drive your decisions. Counter with a sound investment plan and a good financial coach. Whenever you have questions, concerns, or ideas, talk and work with your advisor. He or she may best be able to help you pursue your long term goals. Keep in mind that all invest- ments, including mutual funds, carry a certain amount of risk including the possible loss of the principal amount invested.

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Habit 3. 1) Avoid taking unnecessary risks & losses. 2) Work with an advisor to create a goal-driven investment plan. 3) Understand irrational & emotional behaviors that can potentially jeopardize your portfolio.

Transcript of Emotion Drives Investor Decisions

Insightful Investorfor public use

NOT FDIC INSURED • MAY LOSE VALUE • NO BANK GUARANTEE

Individuals let short-term market fluctuation influence their buy and sell decisions, as mutual fund flows and market data show.

Chasing short-term performance not only diverts you from your long-term plan but can also lead to greater risk and lower returns.

Remaining in the market and resisting the urge to time it may be a far better approach for pursuing long-term financial goals.

Buying high and selling low?The cardinal rule of investing is to “buy low and sell high.” However, investors historically have increased their allocations to stocks near the top of the market’s runs and decreased their allocations to stocks near the bottom of down markets. As you may guess, movements in and out of the market are counterproductive for investors pursuing long-term goals because they end up buying when prices are high and selling when prices are low.

A track record of poor timingMonthly flows for U.S. stock mutual funds vs. stock market performance, 12/96 - 12/141

The investments you choose should correspond to your financial needs, goals, and risk tolerance. For assistance in determining your financial situation, please consult a financial advisor.

Before investing, consider the fund’s investment objectives, risks, charges, and expenses. For a prospectus or summary prospectus containing this and other information, contact your investment professional or view online at mfs.com. Please read it carefully.

EMOTION DRIVES INVESTOR DECISIONS“Buy low, sell high” requires discipline

MFS Fund Distributors, Inc. MFSP-STAYIN-SFL-2/15Boston, MA 16035.9

Past performance is no guarantee of future results. The Standard & Poor’s 500 Stock Index measures the broad U.S. stock market.

Index performance does not include any investment-related fees or expenses. It is not possible to invest directly in an index.

1 Data sources: Strategic Insight Simfund/TD; SPAR, FactSet Research Systems Inc.

Index charts are for illustrative purposes only and are not intended to represent the future performance of any MFS® product.

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Buyinghigh

Selling low

-90%

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105% Resist the urgeNo matter what the market is doing or what the headlines read, don’t let your emotions drive your decisions. Counter with a sound investment plan and a good financial coach. Whenever you have questions, concerns, or ideas, talk and work with your advisor. He or she may best be able to help you pursue your long term goals.

Keep in mind that all invest-ments, including mutual funds, carry a certain amount of risk including the possible loss of the principal amount invested.