EmmerdaleOpening Credits

What soap is this?Emmerdale – This is a British soap which has been around for nearly 40 years. Its strong identity is portrayed by its easily recognisable opening credits and theme tune.

Where is it set? In the Yorkshire dales, which has influence the name of the soap being Emmerdale.

When is it set?In the present day which can be seen by the use of modern cars being used in the opening credits.

The Emmerdale opening credits portray a strong brand identity as the audience will immediately recognise the village of Emmerdale shown in the image on the first slide.The music used in the opening credits is also recognised as a brand identity due to its familiarity to anyone who watches television. The music has been the same tune for the 39 years the soap has been made, increasing the audiences recognition of Emmerdale.Emmerdale is played at a peak time on itv, enhancing its recognition with not only people who watch Emmerdale but also anyone who watches itv.