Emma Worrollo & Ounal Bailey
Transcript of Emma Worrollo & Ounal Bailey
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• Live our brand purpose
• Create the coolest kids
challenge in the world!
• Secure a great partner
to help deliver it!
“Adults get to
take risks…kids
don’t”4
• Families are time poor
• Play is more structured
• Less opportunity for
freedom and risk taking
• Kids need to break out
the routine
• Kids seek experiences
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• Look through kids eyes right from the
beginning
• Ensure we’re connecting with the
target age group 8 – 12s
• Better understanding of what
adventure looks like and means
• Understand how to translate the adult
TM brand into something that works for
kids
• Collaborate with kids on designing the
obstacles
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• Co-creation workshops in the UK
and US
• Iterative process – co-create,
design concepts then evaluate
• Some kids attended trial event
• 3D thinking using play materials