Audience Profile – Genre: Pop Emma Walker-1252 Target Audience:

Gender and Age (Hartley’s 7 Subjectivities) and whyThe denotation of the target audience for my new pop music magazine is going to be mainly women aged between 14 - 30 because my magazine is going to have a sophisticated approach and include the most recent pop stars. I am going to include information about the latest hit charts and include artists such as Rita Ora, Rihanna, Demi Lovato and The Weekend. I chose this target audience because I think people of this age group would be interested in my magazine as they want to know about the music as well as some celebrity gossip.

Socio-Economic Needs and why:The denotation of the readers my magazine will be targeted at is that their socio economic status will be B,C1,C2. This means they will be employed and therefore will have money to spend on my magazine. My magazine will reflect this as it will be inspired by the latest music news and will have a sophisticated approach but will also reach out to those who are a bit less sophisticated . My magazine will include content such as the latest songs and interviews with artists, which reveals personal topics and facts about them. My target audience will be interested in these topics as they may look up to the artists. Also, they listen to music in their daily life and so will want regular updates.

Katz’ Uses & Gratifications Theory and Maslow’s Hierarchy of needsAccording to Katz’ Uses and Gratifications theory the readers will form a ‘personal identification’ with the cover star as they will follow their style of music and know who they are. Also, my magazine will ‘inform and educate’ my readers of current music trends and latest fashion styles. I will create a personal relationship with my readers by enabling them to send in articles of their stories from festivals and gigs they have been to, seeing their stories in the magazine will create a ‘personal relationship’ as they will feel part of the magazine..

Audience Profile – Genre: Pop Emma Walker-1252 Target Audience:

According to Maslow’s hierarchy of needs the target readership will mainly be known as ‘survivors’ because the magazine will contain the latest pop stars which attract the women aged 14-30, this means the target audience know they will find something in the magazine which they will enjoy reading.

Stereotype(s):The readers are usually women aged 14 and 30, British, have quite respectable jobs and are very creative, and are also fans of pop artists.